2015 - 2016 HOLIDAY CAMPAIGN CALENDAR THE BIGGEST DAYS FOR SHOPPING The holidays are here! Here is a handy calendar to help you jump start your holiday promotions and maximize onsite conversions and revenue. NOVEMBER 11 26 27 28 30 VETERan’s DAY THANKSGIVING BLACK FRIDAY SMALL BUSINESS CYBER MONDAY The start of the holiday SATURDAY Last year, Cyber Monday shopping Season! Support local and small accounted for more Announce your upcom- Email your list regularly businesses. Whether online sales than Black ing holiday promotions A great time to send out during the two weeks you’re a small and lean Friday. and generate early traffic last minute Black Friday leading up to Black business or a savvy to your site. and Cyber Monday eCommerce brand, Drive heavy traffic to your Friday with details on site via email campaigns, Send out email blasts reminders with a holiday encourage your how they can save. content, and paid ads. and implement an theme. Enjoy this holiday shoppers to support your Engage your visitors with Convert that traffic with on-site promotion to and use it as a purpose brand and its vision. enticing on-site specific Cyber Monday collect emails and drive to reach out. promotions featuring Drive traffic to your site promotions on your site. early sales. discounts and free through email and social. shipping options. DECEMBER 1 6 7 14 18 GIVING TUESDAY HANUKKAH GREEN MONDAY STAMP & SHIP FREE SHIPPING Donate a portion of your BEGINS Green Monday is the DAY DAY revenue to a charity and largest online sales day The 8 day Festival of This is the LAST DAY to A day in which retailers spread good holiday in December. Lights begins on the 6th. order Christmas gifts are encouraged to offer cheer! Content such as “8 Gifts Run sales promotions on with standard shipping. free shipping with deliv- Launch a campaign Ideas for Hanukkah” your site with a holiday ery in time for Christmas based on donation a or “Free Shipping in themed overlay. Strongly Remind shoppers to Eve. portion of revenue to a time for Hanukkah” will consider offering free order by December 14th Offer free shipping on charity of your choice. engage shoppers. Be shipping because as the to receive gifts on time. orders. You can also set Engage shoppers via sure to have an on-site big holidays approach, This reminder could also free shipping thresholds email on this day to drive promotion to help drive shipping will be a strong be paired with a free to increase your order sales and help those these shoppers to pur- deciding factor. shipping promotion. sizes (for example: pur- who are less fortunate chase. chases of $75 or more). during the holidays. 19 23 25 26 JANUARY SUPER SATURDAY FESTIVUS, GIFT CHRISTMAS BOXING & A day for the procrasti- CARD DAY COUPON CODE DAY nators and last minute The faux holiday made 1 shoppers. famous by Seinfeld con- The day after Christmas NEW YEAR’s DAY Target these shoppers tinues to gain popularity Time to sit back and is a day for returns and with “last chance” sales since airing in 1997. Use relax by the fire. Take exchanges which means to create urgency. This is Festivus as a fun way to Christmas off for a much a boost in traffic. Be sure a great way to close out engage shoppers, needed day of rest. to handle these requests the holiday season with especially on social. Don’t rest too long as best as possible. It’s a new year! some sales and clear out Run a gift card promo- though! There’s plenty of Use this day to push Time to start fresh by some inventory. tion. For example: offer revenue to get rid of with clearance items and clearing out all of your your shopper’s a $120 clearance sales starting specials to appeal to excess inventory. gift card for $100. on the 26th. shoppers who are still in the gift buying mode. Justuno | 2015.