Volume 7, Number 1 TODAYWinter 2005 Bruce Pearl A PASSION FOR PLAYING HARD from the CHANCELLOR THE POWER OF COLLABORATION second-largest cluster of research dollars At the alliance’s inaugural meeting in s UWM’s chancellor, I have the is in Greater Milwaukee, with the November, I was privileged to present the honor of representing the combination of the Medical College of keynote address, which was then followed university at national functions. A Wisconsin, UWM, Marquette University, by discussion panels of researchers. Recently, this allowed me to attend a Milwaukee School of Engineering and Everyone supported the notion of gathering of CEOs for Cities, a national, others. We in higher education have a collaboration around this area of nonpartisan alliance of cross-sector city responsibility to provide the intellectual excellence, and we received outstanding leaders, including mayors, corporate capital that can be leveraged by the private endorsement from Mayor Barrett. executives, university presidents, and sector for economic prosperity for our As a group, we all know: If we want to heads of business leadership groups, community, and so the public sector can build a high-tech corridor for Wisconsin foundations and civic organizations. address the overarching needs of society. from the Illinois-Wisconsin state line to Others representing Milwaukee at the To make Milwaukee more successful, Milwaukee, west to Madison, and north meeting were Daniel J. Bader, president the sciences and engineering at UWM and west toward the Twin Cities, we need a and CEO of the Helen Bader Foundation; Mayor Tom Barrett; Robert A. Mariano, president, chairman and CEO of Roundy’s Inc.; Sister Joel Read, former I believe that we have a diverse economic president of Alverno College; Steven J. infrastructure here in Milwaukee, but we need to Smith, chairman and CEO of Journal Communications; and Julia Taylor, support it with a growing educational enterprise. president of the Greater Milwaukee Committee. During this meeting, a slide show must be expanded so more scientists can strong anchor in Milwaukee. was presented that depicted the very work with and bolster both UWM and its Yes, we must build a strong and diverse different characteristics of three cities: sister institutions. The Medical College research economy here that has many San Francisco, a major city; Santa Fe, needs research support in the basic and areas of excellence, but if we are strategic N.M., a large government center; and applied sciences that only our colleges and in terms of timing or jointly making Lawrence, Kan., a university town. universities can provide: molecular investments, each area of excellence will The author’s point was that it was biologists, biochemists, biomedical build upon the other. The Biomedical not enough for a city to have a largely engineers, to name a few. Our colleges Technology Alliance possesses all of the educated population – something all three and universities need doctors, clinicians elements that have made research and cities have. A city must also have a diverse and the infrastructure of the medical economic development initiatives so economic infrastructure for income per school to take discoveries from the lab successful in other parts of the country. capita to rise considerably. In the case of bench to the hospital bed. Clearly, we How important is this to our collective the examples, income per capita over the need each other if we are to advance our future? measured period had risen 37 percent in institutions and the region. In November, the Milwaukee Journal San Francisco – the city with the most I have been promoting this notion of Sentinel addressed the issue. According to diverse economic infrastructure of the the “Power of Collaboration” since I the paper, “If Milwaukee is to find its three – but just 7 percent and 6 percent, arrived here, but this is by no means a footing as the economy shifts away from respectively, in the less diversified Sante Fe totally new concept to Southeastern the region’s traditional manufacturing and Lawrence. Wisconsin. There are many wonderful base, there is growing consensus that close I believe that we have a diverse examples of collaborative research collaboration among the city’s institutions economic infrastructure here in and economic development among of higher learning is essential.” Milwaukee, but we need to support the institutions of higher education To that I will add that in today’s it with a growing educational enterprise. in the region. knowledge-driven economy, university Like other organizations in all fields, Among the many I could mention, I collaboration in partnership with the however, we know that this is not an easy would like to talk about one in particular: private sector leads to the growth and undertaking and that one institution alone the Biomedical Technology Alliance. attraction of new industries. This will cannot support the vast needs of this UWM, the Medical College of Wisconsin, enhance the tax base of the region and community. It is clear that more Marquette University, the Milwaukee provide jobs for its residents. I have seen collaboration is needed. Our ambitious School of Engineering and UW–Parkside this happen in other parts of the country. agenda cannot be reached without fully have come together over the past several We can make it happen here, too. engaging institutions and communities months with key members of the private that we serve. Strategic partnerships sector. Through this fledging initiative, we and collaborations, therefore, must will create a niche for Southeastern serve as a key mechanism in the Wisconsin biomedical and high-tech health attainment of our goals. care research that will distinguish us — Carlos E. Santiago The elements needed for us to move nationally and grow our economy locally. Chancellor toward those goals are here. The state’s 3 For all the latest UWM news and events, visit our Web site at: NEWS&NOTES www.uwm.edu GRAND VIENNESE BALL SET FOR APRIL 2 MILWAUKEE IDEA HOME GREENSTREET APPOINTED TO CITY ave the evening of Saturday, April 2, to attend the Grand Viennese Ball, COMPLETED PLANNING POSITION an annual event that benefits student scholarships at the Peck School WM architecture students set out ob Greenstreet, dean of the School Sof the Arts. in 2001 to design a prototype of Architecture and Urban TABLE OF CONTENTS This year’s theme is “A Gathering for the Arts.” Chairpersons are Bela and Uurban house that would combine BPlanning, has been unanimously Julie Maroti. energy efficiency and universal accessibility approved by the Common Council to be 3 FROM THE CHANCELLOR As always, the evening will include dancing to a full symphonic orchestra, features with a sustainable design. director of planning and design for the performances by the UWM Jazz and Wind Ensembles, and the talents of hundreds of In October, UWM, its eight community City of Milwaukee. For the coming year, 4 NEWS & NOTES students in the Peck School of the Arts. partners, Mayor Tom Barrett and Greenstreet will split time between City More than 370 people attended the gala event last year, and $78,000 was raised for Milwaukee County Executive Scott Walker Hall and UWM. 10 BRUCE PEARL: scholarships. This year, the goal is $100,000. unveiled “The Milwaukee Idea Home” at “This is an exciting move, a unique MAKING HIS MARK The “look” for the 27th Grand Viennese Ball was created by students enrolled in 726 W. Bruce St. in the Walker’s Point affiliation between municipal government GraphX, a student graphic design service in the school. All four GraphX students neighborhood. and the university,” said Milwaukee Mayor 13 SANDY BOTHAM: submitted designs for the printed materials used by the ball committee. With features like precast concrete walls Tom Barrett. “We look forward to using JOE PICCIOLO A WINNING TRADITION “The student work was outstanding,” said Bob Bucker, dean of the Peck School of and a ground-source heat the resources the Arts. “All four captured the energy and excitement that surrounds this important pump, The Milwaukee and experience 14 PATENTLY SUCCESSFUL scholarship event. The chosen design focuses on the rich Viennese tradition of festive Idea Home could change that Bob brings, party giving, updated to 2005.” how residential housing but also the The GraphX students were Bridget B. Benzel, Brellyn Echeverria, Danielle Larson 16 EXTREME MAKEOVER FOR is built. resources the A few significant firsts are involved in and Gena Larson. While Gena Larson’s design was selected as the basis for this year’s The house will cost less university can KENILWORTH the appointment, Greenstreet said. It is materials, all of the students worked together to develop thematic designs for printed to maintain than the bring to the city the first time this City of Milwaukee materials such as the invitations and silent auction catalog. 20 SCHOLARSHIP CAMPAIGN current housing stock, and the benefits position has been held by a licensed GraphX serves both campus and community clients by providing graphic design minimizes the amount of those resources architect. It is also believed to be the first ENDS ON A HIGH NOTE services specializing in low-cost, high-quality design solutions. Portfolio review is stormwater running off will have for time in the nation that a sitting required for student participation. the property, and is the citizens and architecture dean has concurrently served 23 CLASS NOTES For more information about the ball, phone 414-229-4762 or email first residential use of a taxpayers of a city as its planning director. [email protected]. fuel cell in Wisconsin. Milwaukee.” The agreement will be reviewed UWM’s partners on the “Major periodically throughout the one-year project included research contract to see if it is working to the IndependenceFirst, Wells universities satisfaction of both UWM and the city.