Proceedings of the 42nd Annual Conference of the European International Business Academy “Liabilities of Foreignness versus the Value of Diversity” WU Vienna Vienna, Austria December 2-4, 2016 Editors Jonas Puck, Thomas Lindner, and Moritz Putzhammer ISBN 978-3-200-05028-0 Proceedings of the 42nd Annual Conference of the European International Business Academy “Liabilities of Foreignness versus the Value of Diversity” Vienna, Austria December 2-4, 2016 ISBN: 978-3-200-05028-0 For more information, please contact: Jonas Puck Welthandelsplatz 1 1020 Wien, Austria EIBA 2016 Conference Proceedings Page 2 Table of Contents Table of Contents ....................................................................................................................... 3 EIBA 2016 Program Acknowledgements .................................................................................... 4 Program Committee and Conference Track Chairs .................................................................... 5 Program Overview ...................................................................................................................... 6 Sponsors ..................................................................................................................................... 7 Program Details and Tracks ........................................................................................................ 8 Abstracts of Accepted Contributions ....................................................................................... 13 Index of Authors ..................................................................................................................... 115 EIBA 2016 Conference Proceedings Page 3 EIBA 2016 Program Acknowledgements EIBA 2016 CONFERENCE CHAIR Jonas Puck, EIBA President – WU Vienna EIBA BOARD 2016 Chair Philippe Gugler University of Fribourg, Switzerland Vice Chair Josè Pla Barber University of Valencia, Spain President Jonas Puck WU Vienna, Austria Past President Jorge Carneiro Pontifical Catholic University of Rio de Janeiro, Brazil President Elect Lucia Piscitello Politecnico di Milano, Italy Executive Secretary Ene Kannel EIASM, Belgium National Representatives Catherine Welch Constantina Kottaridi Susana Costa e Silva Leo Sleuwaegen Dorota Piaskowska Andreja Jaklič Chang Hoon Oh Orly Yehezkel Joaquin Alegre Jens Gammelgaard Lucia Piscitello Lena Zander Tiia Vissak Chie Iguchi Dirk Morschett Niina Nummela Rob van Tulder Roger Strange Stefan Schmid Ilan Alon Ronaldo Parente Barbara Jankowska EIBA FELLOWS Peter Buckley Klaus Macharzina John Cantwell {Dean of EIBA Fellows} Lars-Gunnar Mattsson (Inactive) John H. Dunning (†) Krzysztof Obloj Juan Duran Lars Oxelheim Mats Forsgren Marina Papanastassiou Pervez Ghauri Rebecca Piekkari Philippe Gugler Lucia Piscitello {Secretary/Treasurer} John Hagedoorn Francesca Sanna-Randaccio Jean-François Hennart Vítor Simões Seev Hirsch Örjan Sölvell Jorma Larimo Marjan Svetličič Sarianna Lundan Danny Van Den Bulcke (†) Reijo Luostarinen EIBA 2016 Conference Proceedings Page 4 Program Committee and Conference Track Chairs Program Chair Jonas Puck EIBA 2016 Program Chair Organizing Committee Thomas Lindner Co-head of the Organizing Committee Moritz Putzhammer Co-head 5of the Organizing Committee Track Chairs Günter Stahl Christof Miska Liabilities of foreignness vs. the value of diversity José Pla Barber Developments in IB theory and methods, trends and critical approaches Dirk Holtbrügge Distance and institutions Desislava Dikova FDI and foreign market entry Phillip Nell Headquarters - subsidiary relationships Trond Randøy FDI and foreign market entry Alex Mohr International HRM, global leadership, language and cross-cultural management Jorma Larimo International Marketing Pavlos Dimitratos Internationalization process, SMEs and entrepreneurship Ronaldo Parente Knowledge management and innovation Jan Hendrik Fisch MNE Strategy and Organization Chang Hoon Oh MNEs, governments and sustainable development Elizabeth Rose Teaching International Business EIBA 2016 Conference Proceedings Page 5 Program Overview FRIDAY, DECEMBER 2 8:15 – 18:00 Paper Development Workshops 8:30 – 17:00 Doctoral Workshops 17:30 – 18:30 New Member Meet & Greet 18:30 – 20:30 Opening Plenary 20:30 – 22:00 Welcome Reception 22:00 – 24:00 Conference Bar SATURDAY, DECEMBER 3 8:30 – 10:00 Parallel Sessions 10:00 – 10:30 Coffee Break 10:30 – 12:15 Poster Session 12:15 – 13:30 Lunch, Mensa 13:30 – 15:00 Parallel Sessions 15:00 – 15:30 Coffee Break 15:30 – 17:00 Parallel Sessions 17:00 – 17:30 Energy Break (Powered by Red Bull 17:10 – 21:00 Social Program 21:00 – Open End Conference Bar SUNDAY, DECEMBER 4 8:30 – 10:00 Parallel Sessions 10:00 – 10:30 Coffee Break 10:30 – 12:15 Conference Plenary Session 12:15 – 13:30 Lunch, Mensa 13:30 – 15:00 Parallel Sessions 15:00 – 15:30 Energy Break (Powered by Red Bull 15:30 – 17:00 Parallel Sessions 19:00 – 20:00 Gala Dinner Welcome Drinks 20:00 – 2:00 Gala Dinner 2:00 – Open End After Party MONDAY, DECEMBER 5 9:00 – 17:00 Faculty Development Workshops EIBA 2016 Conference Proceedings Page 6 Sponsors Thanks to the following sponsors for making the conference possible through their generous contributions: Advantage Austria The Boston Consulting Group Benteler AG Weingut Brindlmayer Management Review Quarterly Vöslauer Mineralwasser AG WU Department of Global Business and Trade EIBA 2016 Conference Proceedings Page 7 Program Details and Tracks Friday, December 2, 2016 8:00am - 6:00pm Exhibitors Day 1 TC 4.16 8:00am - 6:00pm Office Day 1 TC 4.02 8:15am - 12:30pm Paper Development Workshop: IBR PDW TC 4.14 Session Chairs: Pervez Ghauri, Roger Strange 8:30am - 12:30pm Paper Development Workshop: JIBS PDW TC 4.18 Session Chairs: José Pla Barber, Ulf Andersson 8:30am - 5:00pm Doctoral Workshop: 30th EIBA EIASM John H. Dunning Doctoral Tutorial TC 4.13 Session Chairs: Gabriel R.G. Benito, Jean-Francois Hennart 10:30am - 4:00pm Doctoral Workshop: 5th EIBA Doctoral Symposium TC 4.12 The doctoral symposium is co-chaired by Elizabeth (Yi) Wang, Igor Kalinic, and Jeremy Clegg. 12:30pm - 2:00pm Lunch Break Friday WU Mensa 2:00pm - 5:30pm EIBA Board Meeting TC 4.01 2:00pm - 5:30pm Paper Development Workshop: EIBA ECN PDW TC 4.14 Session Chairs Tilo F. Halaszovich, Marlena Dzikowska 5:00pm - 7:00pm Registration LC.0.004 Galerie 5:30pm - 6:00pm New EIBA Meet & Greet LC.0.132 Festsaal 2 6:30pm - 10:00pm Opening Plenary and Reception Session Chairs: Peter Buckley, Jonas Puck Saturday, December 3, 2016 8:00am - 6:00pm Exhibitors Day 2 TC 4.16 8:00am - 6:00pm Office Day 2 (Back Office) TC 4.02 8:30am – 10:00am C: Session 1.1.10: Foreign Market Entry of Family Firms and the TC 5.13 Investment Path Model Session Chair: Marian Gorynia C: Session 1.1.11: Critical Perspectives on the Intra-Corporation Environment TC 4.04 Session Chair: Farok J. Contractor C: Session 1.1.12: Gender and Otherness in International Management TC 4.15 Session Chair: Jiun-Shiu Chen C: Session 1.1.13: Reputation and Relationships in Cross-Cultural Marketing TC 4.17 Session Chair: Silviu Horia Tierean C: Session 1.1.14: Risk Perception and Experimentation in Internationalization TC 4.13 Decisions Session Chair: Arnold Schuh C: Session 1.1.15: Institutional Approaches to International Finance TC 4.14 Session Chair: Trond Randoy C: Session 1.1.16: Policies, Institutions and the MNE TC 4.01 Session Chair: Bjoern Schmeisser C: Session 1.1.8: Innovation and Knowledge Transfer in the MNE TC 4.03 Session Chair: Youngok Kim C: Session 1.1.9: New Perspectives on MNE Internationalization TC 5.03 Session Chair: Noemi Sinkovics 8:30am – 10:00am I: Session 1.1.1: Developments in the Understanding of Cultural TC 5.02 Implications for MNEs Session Chair: Davide Castellani I: Session 1.1.2: Critical Approaches to IB Theories TC 5.04 Session Chair: Mohammad B. Rana I: Session 1.1.3: Psychic and Cultural Distances and FDI TC 5.12 Session Chair: Goudarz Azar I: Session 1.1.4: Impact of Relationship Networks and Creativity on TC 5.14 Internationalization Session Chair: Nguyen Khoa Ton-Nu I: Session 1.1.5: Subsidiary Roles, Operations, and Relationships within MNEs TC 5.16 Session Chair: Patricia Klopf I: Session 1.1.6: Diversity and HR Management Decisions TC 5.18 Session Chair: Judith Ambrosius I: Session 1.1.7: Entrepreneurial and Cultural Perspectives in TC 4.12 International Marketing Session Chair: Mark Pasquine EIBA 2016 Conference Proceedings Page 8 8:30am – 10:00am P: Session 1.1.17: The Net Effect of Clusters on MNEs from Emerging TC 5.15 Panel Economies P: Session 1.1.18: New Perspectives on Global Value Chains: Internalization TC 5.27 Panel Theory and Dynamic Capabilities P: Session 1.1.19: Social Value Creation in MNCs TC 4.27 Panel P: Session 1.1.20: The Value of Diversity in Management Education: TC 5.01 Perspectives from Asia, Europe and the USA Special 10:30am – 12:15pm Poster Session 1.2 Learning Zone 12:15pm – 1:30pm Lunch Break Saturday WU Mensa 12:45pm – 1:30pm Session 1.2.5: EIBA General Assembly TC 5.01 Session Chair: Philippe Gugler Special 1:30pm – 3:00pm C: Session 1.3.10: Macroeconomic Environments and Distance Session Chair: Martin Weiss C: Session 1.3.11: Emerging Markets and Foreign Direct Investment TC 5.13 Session Chair: Yi Wang C: Session 1.3.12: Cross-Cultural Integration TC 4.04 Session Chair: Iris Fischlmayr C: Session 1.3.13: Multinational Firms and their Link to Politics TC 4.15 Session Chair: Pavlos Symeou C: Session 1.3.14: The Influence of Psychic Distance on Buying Behavior TC 4.17 Session Chair: