Buzz report #69 Awareness, discussion & excitement for the latest tech and entertainment news Nov 2016 fieldwork contact Steve Evans Technology & entertainment [email protected] about us We are a full service research agency specialising Our contact details in technology, telecoms, media and entertainment. Steve Evans – entertainment We offer a full range of services, including: [email protected] 07849 172 341 concept testing Lee Langford – technology & telecoms product/service launching, including pack testing [email protected] 07966 339 606 new product development Martin Bradley – media & entertainment product/service configuration [email protected] 07748 541186 communications testing and tracking brand equity / extension / tracking Stephen Timms – technology [email protected] 07989 387 139 satisfaction, loyalty & stakeholder relationships segmentation Denholm Scotford – business market sizing / share / opportunities development [email protected] 07989 388 164 youth and kids research employee research www.harris-interactive.co.uk global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities If you like Buzz, you may like... The Internet of Things (IOT) is becoming a Harris Interactive online communities reality and our lives are increasingly smart facilitate an ongoing conversation with with usage of devices like smartphones and Concept Express™ enables you to make your customers, putting them at the heart of everything you do. tablets absolutely mainstream. faster decisions on product and service concepts prior to launch – for less budget Award winning full-service research Harris SmartLife is an ambitious report and without compromising on quality. design and category expertise meets looking at a whole range of existing and best-in-class community platform technology. upcoming devices, services and technologies Users of the new service will be able to test that will affect our everyday lives, whether it’s up to eight concepts at a time, across a With real-time reporting and global being entertained, life in the home, in the general population audience, receiving respondent access panels – all under kitchen, out and about and in the car. results in less than 24 hours; or amongst a one roof. targeted audience within several days. Click here for more details and contact us to find out more about Contact us to find out more Harris SmartLife: Contact us to find out more [email protected] Pete Cooke +44 (0)7989 387 093 [email protected] Steve Evans [email protected] Steve Evans +44 (0)7849 172 341 +44 (0)7849 172 341 3 In this report we look at: What is “Buzz”? Brexit High Court ruling on Article 50 Each month, we find out the Dr Strange movie “buzz” of a dozen or so recent or Nintendo reveal first details of Nintendo Switch console upcoming releases/products for Apple raises computer prices in the UK technology, telecoms, media and Girl on The Train movie entertainment. Jack Reacher 2 movie We find out 3 key buzz metrics PlayStation 4 Pro launch per news item/release/product: Fantastic Beasts and Where to Find Them movie 1.1 level of awareness & Arrival movie familiarity Call of Duty: Infinite Warfare video game 2.2 degree to which it generates Football Manager 2017 video game discussion among peers Dishonored 2 video game 3. degree of excitement it Assassin's Creed: Ezio Collection 3 generates . Robust quantitative method The Harris Buzz study results disclosed in this report may . Conducted via the Harris Interactive GB Online Omnibus not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or . 2,029 respondents, fieldwork 7 – 14 November 2016 registered trademarks of their respective owners. Data weighted to be representative of GB national demographics aged 16-64 4 Metric 1 of 3 Awareness buzz How we asked the question Please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. We gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. When considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched Awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of Brexit High Court ruling on Article 50 16% 23% 27% 16% 19% The High Court ruling on Article Girl on the Train movie 9% 15% 24% 30% 23% 50 following the decision of the UK to leave the European Union Fantastic Beasts and Where to Find Them movie 9% 12% 23% 20% 37% tops our awareness poll this Dr Strange movie 9% 12% 20% 25% 35% month. Call of Duty: Infinite Warfare video game 9% 12% 18% 29% 31% It’s the only story to make our top Jack Reacher 2 movie 5% 13% 20% 26% 36% 200 in our all-time list this month. Apple raises computer prices in the UK 6% 10% 20% 15% 49% The latest movies, The Girl on the Train, Fantastic Beasts and Dr PlayStation 4 Pro launch 6% 10% 18% 27% 39% Strange follow for awareness. Assassin's Creed: Ezio Collection 5% 8% 15% 25% 48% The latest Call of Duty game, Football Manager 2017 video game 5% 9% 14% 27% 46% Infinite Warfare, rounds off our Nintendo reveal first details of Nintendo Switch 4% 7% 14% 18% 58% top 5, but note that the latest release trails the levels we’ve seen Arrival movie 4% 8% 12% 15% 62% for prior releases in the franchise. Dishonored 2 video game 3% 7% 11% 15% 64% base: all GB 16-64 (2,029) © Harris Interactive 6 Awareness buzz top 200 all time list Brexit 94 iPlayer needs TV Licence 72 Finding Dory 61 Suicide Squad 55 David Bowie dies 93 Bake Off new series 71 Samsung recall Note 7 61 Amazon P offline 55 2015 UK Election 90 Eurovision 2015 71 BBC1 Apprentice S11 61 Chris Moyles leaves 55 London 2012 opening 89 Matt LeBlanc on TopGear 71 Entwistle resigns 61 Goal-line technology 55 Phone hacking 89 The Voice UK launched 70 Paddington movie 61 iPhone 4S 55 Jimmy Savile scandal 88 Wiggins wins BBC Sport 70 50 Shades of Grey book 60 iPlayer 30 days 55 Michael Jackson’s doc 88 BBC3 digital-only 70 BBC Three dropped 60 The New iPad 55 Queen's 90th 87 Strictly new series 2016 69 Children in Need gig 60 Porridge/AYB Served 55 Terry Wogan dies 86 12 Yrs a Slave best film 69 Clarkson/Amazon 60 Facebook “Timeline” 54 HMV administration 86 Blatter resigns 69 Dark Knight Rises movie 60 Grand Theft Auto V 54 J.Clarkson suspended 86 Minions movie 69 Game chain bust 60 Mad Max: FR 54 Olympic torch relay 86 Google UK tax controversy 69 iPhone 5 60 Man of Steel movie 54 Murray loss Wimbledon 83 Charlie Sheen in news 68 Les Misérables movie 60 Microsoft buy Skype 54 Oscars 2012 83 David Moyes sacked 68 Jason Bourne 59 Rogue Nation movie 54 Wimbledon final '16 83 Felix Baumgartner dive 68 Bourne Legacy movie 59 Star Wars/Disney deal 54 Final Harry Potter 82 Men In Black 3 movie 68 Pornography filters 59 Facebook WhatsApp 53 Steve Jobs dies 82 Adele album '25' 67 Sherlock S03 on BBC1 59 Godzilla movie 53 Alex Ferguson retires 81 50 Shades of Grey movie 67 The Great Gatsby movie 59 Life of Pi movie 53 eBay hack 81 Murray Sports Person’y 67 Windows 8 launched 59 Nintendo 3DS 53 EURO 2012 81 New Strictly BBC1 67 The Secret Life of Pets 59 Steve Jobs resigns 53 London 2012 tickets 81 Titanic 3D movie 67 #nomakeupselfie 58 The Wolverine movie 53 Stars at jubilee concert 81 TalkTalk cyber-attack 67 IE9 launched 58 Despicable Me 2 52 Chris Evans quits Top Gear 81 iPhone 7 release 66 Internet ‘trolls’ id’d 58 England lose Ashes 0-5 52 2014 Glasgow Games 80 Free TV licences>75s 66 iPhone 6 and 6 Plus 58 Fast & Furious 6 movie 52 Baftas 2012 80 The Hobbit movie 66 Matt Smith last Dr Who 58 James Arthur X Factor 52 Blockbuster admin’n 80 Windows 10 66 Samsung fined 58 Mrs Brown’s Boys 52 Brits 2012 80 Batman v Superman 66 The Inbetweeners 2 58 Muppets Most Wanted 52 Star Wars: TFA movie 79 Brexit Court ruling 65 Twitter super-injunct 58 Prometheus movie 52 2014 FIFA Brazil 79 Oscars 2013 65 X-Men: Apocalypse 58 X-Men:DoFP movie 52 Top Gear S26 (2016) 78 Comic Relief 2013 64 Amazon Kindle Touch 57 Capt.America:Civil War 52 EURO 2016 78 DAB Radio 64 Big Brother re-launch 57 Star Trek Beyond 51 Leicester win League 77 Dawn Planet Apes 64 ENG Ashes win 57 Amazing Spiderman 2 51 Murdoch questions 77 Freeview HD 64 Iron Man 3 movie 57 Call of Duty: MW3 51 The Jungle Book movie 77 Murdoch not fit person 64 Leveson Report 57 CoD: Black Ops III 51 Oscars 2016 77 Peter Capaldi Dr. Who 64 Murdoch’s BSkyB bid 57 HG: Mockingjay 1 51 2016 Grand National 76 AbFab: The Movie 64 Star Trek Into Darkness 57 Ice Age 4 movie 51 Facebook shares 76 2015 BAFTA Awards 63 The Inbetweeners 57 iPhone 5S/5C 51 Jimmy Carr tax 76 3D TV sets 63 The Sun on Sunday 57 Taken 3 51 Skyfall movie 76 Dr Who 50th Anniv’y 63 Dr Who Series 9 57 The Interview 51 Rio 2016 opening 75 Google brand change 63 BBC1 Mrs Brown’s Boys live 57 Victoria drama series 51 GBBO move to C4 74 I'm a Celebrity Final15 63 GoT Series 6 56 The Revenant 51 BlackBerry outage 74 New series of Dr Who 63 4G UK Live 56 Samsung Galaxy S7 50 Britain’s Got