Marketing and Advertising Resume Keywords Action Verbs • Accelerated • Determined • Guided • Organized • Related • Accomplished • Developed • Handled • Overcame • Researched • Achieved • Devised • Headed • Oversaw • Resolved • Adapted • Directed • Identified • Participated • Restored • Advanced • Distributed • Illustrated • Partnered • Restructured • Analyzed • Documented • Implemented • Performed • Revitalized • Attained • Eliminated • Improved • Piloted • Salvaged • Balanced • Empowered • Increased • Pinpointed • Satisfied • Brainstormed • Energized • Initiated • Pitched • Saved • Budgeted • Enhanced • Innovated • Placed • Set-up • Built • Established • Installed • Planned • Sold • Championed • Evaluated • Instituted • Positioned • Solicited • Changed • Exceeded • Instructed • Predicted • Strategized • Clarified • Excelled • Integrated • Prepared • Streamlined • Coached • Executed • Interacted • Presented • Supported • Collaborated • Expanded • Introduced • Prevented • Tailored • Communicated • Expedited • Investigated • Processed • Taught • Completed • Extracted • Launched • Procured • Trained • Complied • Facilitated • Lead • Produced • Uncovered • Conceived • Finalized • Led • Projected • Unified • Conceptualized • Followed- • Liaison • Promoted • Upgraded • Conducted up/through • Managed • Qualified • Utilized • Consulted • Forecast • Maximized • Quantified • Validated • Coordinated • Formed • Motivated • Ranked • Wrote • Corrected • Fostered • Negotiated • Recognized • Created • Fulfilled • Operated • Rectified • Cultivated • Gained • Optimized • Redefined • Designed • Generated • Ordered • Redesigned Traits and Skills • Accurate • Culturally • Friendly • Partner/Partnering/ • Responsive • Achiever conscious • Go getter Partnership • Results-driven • Active listening • Customer service • Goal-oriented • Passionate • Selfless • Adaptable skills • Hardworking • Persistent • Service • Agile • Decision making • Initiative • Personable • Strategic • Analytical • Dependable • Innovative • Persuasive • Strong • Assertive • Detail oriented • Integrity • Prepared • Successful • Autonomous • Determination • Intuitive • Proactive • Tactical • Brainstorm • Diligent • Investigative • Problem solve(r) • Task oriented • Capable/capability • Directive • Judgment • Productive • Time management • Collaborative • Driven • Knowledgeable • Professional • Teamwork • Competitive • Dynamic • Leader • Prompt • Time manager edge/advantage • Effective • Level headed • Provide/provision • Trainer • Committed • Efficient • Loyal • Public speaking • Transformative • Communication • Energetic • Manager • Punctual • Troubleshooter • Confident • Enthusiastic • Mindful • Quality • Unifier • Conflict resolution • Ethical • Motivated • Quick learner • Visionary • Consistent • Experienced • Multitasking • Relationship • Well-written • Cool under • Extroverted • Negotiations builder pressure • Facilitator • • Reliable Objective • Cooperative • Flexible • Open minded • Resourceful • Creative/creativity • Focus • Organized • Respectable • Critical thinking • Follow-up • Outgoing • Respectful • Cross functional • Forward thinking • Responsible Marketing and Advertising Resume Keywords Terms and Processes • Account executive • Feasibility • Productivity • Account management • Focus group • Profit/profit margin(s)/profitability • Account service • Fortune 100/200/500/1000 companies • Project management • Account team • Global • Promotion(s)/promotion strategy • Action plan • Goods • Public relations • Advertising • Growth • Publicity • Agency management • High-caliber • Quality • Analytics • Image • Quota(s) • Angle • International • Rebates • Audience • Internet marketing • Relationship/relationship building • Behavior • Key performance indicator • Relocation • Brand acquisition • Lead-time • Reputation • Brand equity • Logistics • Research and Development • Brand management • Logo/logo design • Resource management • Business development • Management • Restaurant channel • Business to business (B2B) • Manufacturer • Retail channel • Business to consumer (B2C) • Market analysis • Retail management • Buzz • Market research • Sales • Campaign/campaign management • Market segmentation • Sales cycle • Category management • Markets/market share • Sales manager • Channel marketing • Marketing • Sales operations • Community relations • Marketing collateral • Samples • Competitive market analysis • Marketing initiatives • Services • Competitor strategies • Marketing model • Shopper marketing • Consultant • Marketing plan • Smart move • Consultative sales • Marketing tactics • Social media/social media marketing • Consumer • Media buy • Solutions • Consumer affairs • Media outlets • Special events • Consumer packaged goods (CPG) • Media planning • Spin • Consumer panel • Merchandising/merchandiser • Strategic planning/strategic marketing • Consumer survey(s) • Morale • Storage • Contact(s) • Naming • Storyboard • Contest(s) • Needs assessment • Subsidiary • Contract management/negotiations • Negotiations • Supermarket • Copy writing • Niche • Supply chain • Coupon(s) • Operating budget • Sustainability • Corporate relations • Organization • Sweepstakes • Creative design • Packaging/packaged goods • Target market • Customer loyalty • Partnership • Technology • Customer loyalty program • Pitch • Telemarketing • Customer relations management (CRM) • Placement • Territory • Customer retention • Platform functions • Trade marketing • Customer satisfaction • Point-of-sale • Trade show/trade show booth design • Customer service • Portfolio management • Transportation • Demographic(s) • Presentations • Trend analysis • Direct mail • Pricing • Vendor(s)/vendor management • Direct marketing • Private operators • Visuals • Distribution channels • Product(s) • Warehouse • Distributor • Product development • Wholesale • E-commerce • Product innovation • Efficiency • Product launch • Endorsements • Product mapping • Event planning • Product management • Exhibits • Product positioning For more career resources visit our website: www.wmich.edu/business/career 3020 Schneider Hall | (269) 387-2711 | [email protected] .