BASICMAGAZINE 2017/2018 MEDIA KIT BASIC POINT OF VIEW ON FASHION WITH INTELLECTUAL SLANT MAGAZINEBASICMAGAZINE Based in Beverly Hills, California BASIC Magazine™ is a first class visual and editorial publication that features carefully curated content with a strong independent voice. Published quarterly, its pages are inspired by a blend of heroic artists, visual masterpieces and themes of strength that set the tone for each stylistic issue. It is a contemporary, elegant and inviting world that men and women can both relate to and aspire to be. BASIC sections include BASIC Spy, one that explores the latest trends, BASIC Fashion, BASIC Beauty, BASIC Artwork as well as case studies, viral projects, inspiring role models and celebrity interviews that focus on the hearts of Hollywood. The publication, which strives to recognize new and rising talent, produces 95% of its original content in-house, while worldwide contributors include seasoned fashion professionals, beauty editors and photographers whose visions and projects work in concert with the BASIC aesthetic. BASIC offers Limited Editions of its exquisite collectible print copies in fashion capitals worldwide and is available for digital download through all major app stores. BASIC RULES 1. At BASIC we encourage the flow of imagination. If you are mainstream, maybe BASIC is not for you. 2. Women are always right. Period. 3. At BASIC we don’t think outside the box, we invented it for those who like to think in solitude. 4. We always put the person first before the clothes. If we like who you are, we may see if we like what you wear. 5. BASIC Fashion is about stories that are told through clothes and accesso- ries, not vice versa. 6. We don’t feature those personalities who have big ratings, but because we think they are cool and did make a difference. If those people happen to have good ratings – even better. 7. BASIC may not be for everyone. But we salute those who join us in this quest. 8. We don’t like fake. Be blunt and honest, we can take the pain. 9. Are you still reading this? You are so BASIC. 10. At BASIC we’ll do our best to sleep less and enjoy life more by creating more astonishing content. Because we really need more visitors, more shares, more comments, so we can get bigger traffic, more clients, more money to build a better, thicker magazine… And also to visit Machu Pichu… Ulyana Sergeenko’s spring 2015 haute couture collection collection couture haute 2015 spring Sergeenko’s Ulyana Muses BASICMAGAZINE Every issue BASIC features 2 different covers: one influential celebrity and one role model/character or one muse from the key fashion editorial CELEBRITY ROLE MODEL/CHARACTER CELEBRITY EDITORIAL MUSE We recognizerecognises that celebrity celebrities has the power to elevate who fashion. make Featuring a those difference who have pushed cultureand forward discover in their own newfields, it istalent a celebration by of giving them the exposure we feel they deserve. With its independent voice BASIC always has its hand on the pulse of the new millenium, highlighting what is relevant and current. Featuring those who have pushed the boundaries and made a splash in culture, fashion, art or music. #mind #body #soul + some $$$$ EDITORIAL CALENDAR BASICMAGAZINE 2017 2018 JANUARY/ BASIC MAGIC AD CLOSE: DEC 10 2016 / MATERIALS DUE: DEC 15 2016 / ON SALE: Jan 15 ART Issue, winter fashion, viral art projects, fashion editorials from fashion capitals, list of top fashion apps, celebrity interviews, fashion illustration spotlight, Pre-Spring collections 2017 MAY / BASIC VIBES AD CLOSE: OCT 15 2016 / MATERIALS DUE: OCT 20 2016 / ON SALE: DEC 10 MUSIC issue, the hottest music talent, including celebrity-turned-musicians, basic makeovers, the RATING of TOP fashion influencers, coveted tech products of 2017, curated fashion accessories and watches issue, summer trend report, designer look books highlight RESORT 2017, Fashion vs.Technology. SEPTEMBER / BASIC REBELS AD CLOSE: JAN 15 2017 / MATERIALS DUE: JAN 20 20167/ ON SALE: MAR 10 FASHION Issue. The new faces of fashion, The List of emerging designers, models turned designers,curated most coveted Acessories Review with artistic slant, Look Books Fall 2017, Hollywood Rebels DECEMBER/ BASIC INSPIRATION AD CLOSE: APR 15, 2017 / MATERIALS DUE: APR 20 2017/ ON SALE: JUN 10 INSPIRATION issue. Year in review, most inspirational athletes of the year, sports Icons and Fashion & Art Muses. Top influential people in fashion, culture and music. BASICMAGAZINE Artistically creative stills and eye catching sets of editorial images shot exclusively for BASIC audience. Style Editor’s picks of the most beau- tiful jewelry pieces, accessories and perfume The latest from the most innovative and luxurious collections Resort 2016 Spring/Summer 2016 BASIC Look Books Every issue features four most prominent or fresh fashion designers that are currently trending across the fashion globe. Curated by Editor- in-Chief each designer has a one spread Spotlight with their profile, bio and 12 images from their recent look book collections. PHOTOGRAPHY THEMED CONCEPTS / VIRAL MEDIA BASICMAGAZINE Photos by Giampaolo Sgura THE STORY ALWAYS COMES FIRST Modern consumers prefer to interract with the creative content, thus BASIC team works hard to provide #OriginalVisuals every issue, where high #Fashion- Photography works hand-in-hand with #CreativeWriting, literature pieces, artistic connotations, as well as gaining inspiration from witty commercial ads that wisely incorporated into fashion editorial concepts. In every issue BASIC sheds the light to the most eye catching and highly conceptualized photography spreads that include: - one Viral Creative project, where it usually gets at least 500.000 hits online within the first week of release - one Independent Voice Photo Project that supports a great cause or has a powerful message - one Center Theme related fashion story - one Avant Garde artistic project - three so-called fashion ‘fake social ads’ hashtagged with #SponsoredbyBASIC that promote positive well being and serve as general life motivation, - bringing us back to the core values of true happinness, balance and harmony “Brands are searching for ways to keep up with #ConsumerCulture, which is becoming more and more experiential in nature. In respect to the #FashionIndustry specifically, many brands are shedding prestige in favor of #adventure by turning to bold marketing activations, #campaigns and stunts. This no-holds-barred approach to #FashionMarketing is enticing to consumers who are embracing risk in a voyeuristic way”. - TrendHunter BASICMAGAZINE Beauty the review of coveted beauty products & innovations curated by Senior Beauty Editor FASHION Fashion Editorials by some of the most talented fashion photographers worldwide that serve as powerful visuals to modern or classical literature pieces (e.g. short stories, poems, fables or myths), innovatively using mixed media, as well as BASIC wise and striking combination of creative writing and conceptual art. MAGAZINE ARTWORK Highlighting several oustanding digital, 3D and mixed media artists from around the globe. Showcasing their recent and most renowned body of works as well as their interviews where they share their incredible success stories and BASICMAGAZINE accomplishments. BASICMAGAZINE photo by Viktorija Pashuta Viktorija by photo Each issue features the COVER STAR alongside four other prominent personalities of the showbiz, entertainment, music or fashion industry. BASIC prides itself on supporting those who make the difference, stand behind their CELEBRITY principles and are not afraid to be THE VOICE. If we like what you do we may like what you wear. MULTIMEDIA PLATFORMS BASIC magazine is spread across multiple platforms including Amazon, Android, App Store, website BASIC presence, and print media demographics Reader Profile The Distribution 57% Female Paid Distribution 73% 43% Male Subscriptions 27% Age Breakout Global Distribution 26% 18-24 Years US 65% 43% 25-39 Years Europe 20% 20% 40-54 Year Canada 9% 5% 55 + Years Asia & Middle East 6% 6% other (not specified) Average Reader Age 32 Years BASIC Readers Are Average Household income Fashion Forward $140,000 Educated Social The Readership Well Travelled Frequency Publication Quarterly Interested in art, design, well-being Circulation 10,000 Readers Per Copy 3.5 Total Audience Media Subscriptions 35,000 With a free download of our BASIC magazine app featured across all popular media platforms, readers can purchase individual issues of BASIC magazine or an Cover Price annual subscription through the various digital meda platforms. $15.99 Individual digital issues can be purchased for $7.99 each, or subscribe for $14.99 annually. Print copies sell for $15.99 in US and Internationally BASICMAGAZINE Abu Dhabi Canada Eire India Korea Mauritius Philippines South Africa United Kingdom Australia China Finland Indonesia Kuwait Morocco Poland Spain British Army Bahrain Croatia France Israel Latvia New Zealand Portugal Sweden United States Barbados Cyprus Germany Italy Lebanon Netherlands Romania Switzerland Belgium Denmark Greece Jamaica Lithuania Norway Saudi Arabia Taiwan Bermuda Dubai Hong Kong Japan Luxembourg Oman Singapore Thailand Boznia Egypt Hungary Jordan Malaysia Qatar Slovenia The Netherlands Brazil Iceland Kenya Malta Pakistan Slovakia Turkey GLOBAL REACH print copies of BASIC magazine distributed throughout the world’s major fashion capitals - Milan, Paris, London, New York, LA as well as other oversees markets. The publication is available in such iconic stores as Barnes & Noble, Selfridges, Publicis, Colette, Papercut, Mag Nation, and more .