ASICS is a participant in the Challenge 25 campaign. Scope of This Report The report covers the company’s 2010 fiscal year (April 1, 2010-March 31, 2011). It encompasses the initiatives and operations of ASICS Corporation and, to a limited extent, those of the ASICS Group. Publication date: June 24, 2011 The ASICS Group in Brief Editorial Policy for Our Fiscal 2011 Edition The ASICS Group, which includes subsidiaries both inside and outside In fiscal 2010, the "ASICS SPIRIT” and CSR Policy were adopted as common values to be instilled in all ASICS Japan, comprises a total of 53 companies with 5,604 employees as of employees worldwide. The intent of these initiatives is March 31, 2011. As a global enterprise, it operates in the three to ensure our founding spirit is maintained and adopted by all employees; that sustainable development is business segments of athletic sports shoes, sportswear, and sports implemented throughout society; and that these accessories. initiatives are clarified as Special Feature in this CSR report. This report is centered on seven core subjects The ASICS Group in Brief ASICS Group The indicated in the ISO 26000 international standard for in Brief ASICS Group The Social Responsibility issued in 2010. This publication seeks to continue meeting the standards of the Global Reporting Initiative (GRI) initially adopted for the 2010 edition. Scope of Report This report encompasses ASICS Corporation and provides a partial listing of the initiatives of our Group companies. Reporting Period The Americas: Fiscal Year 2010 (April 1, 2010 to March 31, 2011) Europe: Previous date of issue 21 companies 3 companies June 18, 2010 Reference Guideline Sustainability Reporting Guideline 2006 [3rd edition] issued East Asia: by the GRI * The GRI (Global Reporting Initiative) is an NGO headquartered 7 companies in the Netherlands. It is an official collaborative organization of the UN Environmental Program (UNEP). Contents Top Commitment 03 Special Feature: The Future of ASICS 05 Oceania: Our Priorities and Our Relationship with 1 company Our Stakeholders 08 Management and Financial Indices Organizational Governance 09 Human Rights and Labor Practices 13 Domestic Sales Japan The Americas Europe 5-year trend in domestic and export sales 5-year trend in sales by territory Export Sales Asia Pacific Other territories The Environment 16 Export (Millions (Millions sales ratio Total Shares (as of March 2011) Sales by product category 59.1% 60.6% 59.3% 58.4% 62.6% of yen) 194,515 226,174 241,944 224,395 235,349 of yen) (millions of yen) Fair Operating Practices 23 260,000 260,000 22,366 Total number of shares authorized 4,363 Sports accessories 240,000 240,000 18,969 26 11,329 790,000,000 16,606 Response to Customers (Consumer issues) 220,000 220,000 23,234 (7.0%) 200,000 200,000 8,370 Total number of shares outstanding Community Involvement and Development 30 63,907 180,000 180,000 71,120 55,388 55,542 199,962,991 143,376 Comparison with GRI Standards 33 160,000 136,991 131,103 147,308 160,000 61,526 (Treasury shares 10,359,131) Athletic sports shoes 140,000 115,043 140,000 175,057 Editor’s Postscript 34 52,938 53,035 Shareholders (74.4%) 120,000 120,000 50,215 59,603 Sportswear 43,179 100,000 100,000 11,944 43,685 (18.6%) 80,000 80,000 Company Outline (as of March 31, 2011) 60,000 60,000 Distribution by shareholder Paid-in capital: 23,972 million yen 40,000 79,472 89,183 98,567 93,292 88,040 40,000 81,439 93,508 102,731 97,002 92,604 Number of employees: 20,000 20,000 Individuals 18.92% 1,382 (5,604 on a consolidated basis) 0 0 National and local governments Employees in Japan: 3,455 Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal 0.70% 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 Employees outside Japan: 2,149 Financial institutions Note: Regional sales totals are rounded to millions of yen. [Main offices] 39.64% Sales by territory Net income (consolidated) Head Office: Kobe* 5-year trend in income Tokyo Branch (Sumida-ku, Tokyo), Ordinary income (consolidated) Number of employees (millions of yen) Securities companies Kansai Branch (Amagasaki, Hyogo) (Millions 0.94% of yen) 6,000 Other territories Institute of Sport Science (City of Kobe) Offshore * Other domestic corporations 4,363 24,000 22,198 5,500 corporations Japan Guangzhou Branch (China) 22,000 21,133 21,008 8.11% 19,467 5,000 31.69% 92,604 [ASICS Corporation and its subsidiaries] 20,000 18,230 4,500 Asia Pacific In Japan: 21 18,000 4,000 23,234 Outside Japan: 32 16,000 5,604 3,500 Distribution by number of shares (including North America, Europe*, Australia, Korea, 14,000 5,357 3,000 Taiwan, and China) 12,000 5,217 (by lots of 1,000 shares) Europe 2,500 4,894 1,000 lots or more *Offices with ISO 14001 registration 10,000 13,878 13,095 13,085 55,542 4,230 60.11% 8,000 11,046 2,000 1 lot or more 5.18% ASICS Websites 1,500 6,000 8,326 5 lots or more 1.89% Japanese site: 4,000 1,000 10 lots or more 4.24% www.asics.co.jp/ 2,000 500 50 lots or more 2.10% 0 0 100 lots or more 12.58% The Americas Global site: Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal Fiscal 500 lots or more 13.90% 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010 59,603 http://www.asics.com/top/ For more detailed financial information, please visit the Investors section of our website: 01 www.asics.com/index.html ASICS CSR REPORT 2011 02 Top Commitment As a global company, ASICS remains committed to clarifying its social responsibility and improving its initiatives to ensure proper management of its CSR. Formulating the ASICS CSR Policy We believe it is our important mission to contribute to the in observing the ASICS CSR Policy, it naturally follows that Going forward, we will continue to study the international development of society by offering high-quality sporting ASICS was witness to several major events in fiscal 2010. we respect the individual and always act in an ethical manner guidelines for CSR initiatives as well as the CSR initiatives goods manufactured with our original technology and by We were deeply saddened, however, by the most significant as we observe these labor standards, laws, and regulations. adopted by other advanced companies in order to improve providing our customers with relevant services. We also event of the year, the devastating March 11 earthquake and our own method of evaluating our CSR initiatives and assist believe that our profits should be used in our business subsequent tsunami that struck eastern Japan. We hold regular meetings with four other sporting goods us in issuing CSR reports that are readily understandable. operations to ensure the continuous development of ASICS We extend our deepest condolences to the many who lost manufacturers as part of our collaboration in the area of In order to maintain transparency in explaining our and the ongoing evolution of society. loved ones in this tragedy, and we express our sincere product safety and quality assurance. We have also corporation’s social responsibility, such an attitude is sympathies to those who continue to suffer in the areas that participated in a collaborative conference of Japanese and indispensable. This approach is also essential in helping us to One aspect of this mission, for example, is to provide were so heavily damaged. ASICS is committed to assisting in foreign-affiliated companies to discuss labor issues and upgrade our CSR management and to contribute to the eco-friendly sporting goods. the reconstruction of Tohoku. human rights. In addition, we exchange opinions with ongoing evolution of society. Since every country has encountered difficulty reducing its About 16 years ago, ASICS was able to successfully TWARO (see p. 23). Since being installed as chairman of the carbon dioxide emissions, international negotiations on recover from the damage caused by the Great Hanshin World Federation of Sporting Goods Industry in fiscal 2010 By building on the ASICS SPIRIT, all employees of the carbon dioxide reduction have made little progress to date as Earthquake thanks to the support of many dedicated (February 2011), I have been engaged in expanding ASICS Group will cooperate as one harmonious unit to a result of issues related to the North-South divide. However, individuals from across Japan and around the world. To repay communication with many more individuals. Through these achieve our company’s founding philosophy of “a sound in light of the need to protect society and maintain biological the kindness of these generous people, ASICS will make the interactions, I am helping to promote CSR initiatives in the mind in a sound body.” diversity, it is critical that we immediately address our global utmost effort to contribute to the reconstruction of the sporting goods industry. I look forward to your understanding of our spirit and your environment challenges. Tohoku region of Japan using the experience we gained from willing support of our endeavors. Because ASICS has grown to become a global corporation, our own reconstruction effort in the Hanshin region of Japan Continuously Demonstrating Our Social we should be aware of the responsibilities of a global so many years ago. Responsibility in order to Maintain corporate citizen and should manage our business while Transparency fulfilling our obligations to present and future society.