AIRPORTMEDIA MEDIA DATA 2020 FRESH, INFORMATIVE, COMPACT. OUTDOOR New location for 360 m2 messages. INDOOR In interview: HypoVereinsbank with cross media campaign and well positioned advertising media. DIGITAL Thanks to videowalls RIANI is transforming the baggage reclaim into a digital runway. EDITORIAL Dear readers, Increasing numbers of passengers, numerous new destinations and extraordinary advertising opportunities are making Stuttgart Airport even more popular for media planners and marketing decision-makers. The airport is a communication platform with constantly increasing contact numbers – around 12 million passengers and four million meeters and greeters. This growth is also reflected in the variety of our customers. In addition to the consulting, automotive and IT sectors, this year we have managed to convince HypoVereinsbank from the financial sector about the effect of our advertising media. Their cross media campaign contains a particular eye-catcher in this issue: we report on the range of spaces and challenges that have arisen right up to satisfaction in the cooperation. Whether B2B or B2C the exact target group approach works. The fashion label RIANI has turned the baggage reclaim into a digital runway and reached customers in their urban lifestyle. In this issue RIANI tells us why the videowalls were predestined for the fashion label. And it is not just the offer at Stuttgart Airport that has been expanded. Through the AIRPORTconnect marketing alliance, customers can occupy selected premium digital space at four German airports. Last but not least, we have also seen growth in the outdoor area: the new large space at the P14 car park with 360 m² guarantees a large appearance right in the middle of the action – in line with the motto: We have the space, you have the effect. Curious? Let’s have a look together. HERBERT FRIEDRICH stuttgart-airport-media.com Head of advertising Media Data 2020 FACTS DIGITAL 08 Facts in our Favour 48 Interview with RIANI TABLE OF CONTENTS 09 Passengers per Terminal 52 Videowalls 10 Target Audience Structure 54 Airport InfoNet 11 Passenger Place of Residence 56 Bookable Networks 12 Flight Destinations 60 AIRPORTconnect 48 13 Gateway Transport / Airlines 62 Layout Plan IN INTERVIEW: RIANI GMBH How to turn the baggage INDOOR PROMOTION reclaim into a digital runway. 16 Interview with HypoVereinsbank 66 A Playground for Brands 16 20 Lightboxes 68 Mobile Promotions & “WE SUPPORT OUR CUSTOMERS Promotions with Stands WITH FULL CONVICTION”. 22 Lightwalls The HypoVereinsbank cross media campaign 24 Banners at Stuttgart Airport should make this clear. Discover more in the interview. 26 Wall Areas ONLINE 60 28 Exhibition Spaces 72 Desktop Banner AIRPORTconnect: 30 Foils 73 Mobile Banner TOGETHER WE ARE STRONG 32 Revolving Doors 74 Exclusive Advertising In connection with Munich, Hamburg and Dusseldorf airports, Stuttgart Airport is offering the option to simultaneously 34 Layout Plan 75 Corporate Site occupy premium digital spaces in central areas of all the airports. OUTDOOR PRINT 38 Large Banners 78 Flugblatt 40 Flags 38 42 Passenger Boarding Bridges LARGE FORMAT BRAND SERVICE & Airport Buses PRESENTATIONS 80 Your Contacts 44 Layout Plan Profit from an exceptionally large coverage 82 Editor with prominent placing in the airport area. 04 05 FACTS WE HAVE THE SPACE, YOU HAVE THE EFFECT Over 15 million people trundle through the terminals of Stuttgart Airport every year. With an average length of stay of around two hours, they make the airport a lively transport hub – from early in the morning to late at night. For many travellers, time spent at the airport is waiting time: at the check- in desk, at passport control, at the gate; even people picking up their loved ones wait for them to arrive. Advertising is viewed as a welcome pastime and enjoys very high acceptance. Our various advertising sites offer numerous possibilities for making your advertising at the airport extremely efficient. Position your message exactly where it will reach your target audience. Media Data 2020 FACTS IN OUR PASSENGERS PER TERMINAL FAVOUR TERMINAL 1 BUSINESS TERMINAL 2 BUSINESS * Departures: 2,673,000 * Departures: 502,000 Arrivals: 2,779,000 Arrivals: in Terminals 1 and 3 At Stuttgart Airport you will find a variety of first class advertising spaces for Total: 5,452,000 direct contact with your target group. Thanks to a wealth of space on-site tailored customer solutions are possible – both with classic advertising spaces and Aeroflot, Air Serbia, AIS Airlines, Austrian Airlines, spectacular stagings in the indoor and outdoor areas. Are you looking for long Eurowings, Lauda, Turkish Airlines, Lufthansa, Swiss TWIN JET term image advertising? We can help you set up special, unique and high-quality solutions. We also offer flexible booking times for all digital media. Ankara, Barcelona, Belgrade, Berlin-Tegel, Graz, Frankfurt, Munich, Bologna, Bremen, Brussels, Budapest, Dresden, Vienna, Zurich Gothenburg, Hamburg, Hanover, Istanbul, Izmir, Krakow, Leipzig, Lisbon, London, Lyon, Milan, Marseille, Moscow, Münster-Osnabrück, Naples, Nice, Pisa, Podgorica, Rome, Vienna, Valencia, ATTRACTIVE TARGET AUDIENCES Kiev, Zagreb etc. Around 12 million passengers per year Above-average net household income An additional 4 million meeters & greeters Unique synergistic effect: TERMINAL 3 BUSINESS / PRIVATE TERMINAL 4 PRIVATE each year next-door to Stuttgart Trade Fair Average length of stay is 124 minutes * Departures: 2,305,000 * Departures: 422,000 Arrivals: 2,761,000 Arrivals: 328,000 Total: 5,066,000 Total: 750,000 CONSUMER-ORIENTED ENVIRONMENT Aegean, airBaltic, Air France, Blue Air, Air Cairo, Air Via, Atlasglobal, EXCELLENT SELECTION OPTIONS WITH HIGH POTENTIAL FOR DEVELOPMENT British Airways, Condor, Delta, Easyjet, Bulgarian Air Charter, Corendon, Finnair, Flybe, Iberia Express, KLM, Onurair, Orange2fly, Flyegypt, Laudamotion, LOT, Pegasus, SAS, TUI, Nouvelair, Sun Express, Tailwind etc. Audiences can be accurately targeted through Shops, restaurants, travel agencies, hotels and Vueling etc. clear spatial separation of business and around 300 local companies characterise the private travellers environment of your advertising message Amsterdam, Athens, Atlanta, Barcelona, Adana, Ankara, Antalya, Burgas, Birmingham, Bucharest, Edinburgh, Dalaman, Enfidha, Gaziantep, Permanent check-in areas for airlines Increase in footfall due to the German Hamburg, Helsinki, Istanbul, Copenhagen, Hurghada, Istanbul-Sabiha GökÇen, headquarters of Ernst & Young and the London, Lyon, Madrid, Milan, Palma de Izmir, Marsa Alam, Pristina, Sharm El Several lounge areas with Mallorca, Paris, Porto, Riga, Sibiu, Sheikh, Trabzon, Varna etc. Stuttgart Airport Busterminal (SAB), the contact to decision makers Stockholm, Thessaloniki, Venice, office of Porsche Consulting GmbH and the Warsaw etc. opening of the new four-star conference hotel is approximate * All data 08 09 Media Data 2020 TARGET AUDIENCE PASSENGER PLACE OF RESIDENCE STRUCTURE PER COUNTRY 1 2018 TOTAL 85 % Germany 15 % ARRIVAL* car 54 % S-Bahn 1 56 % 44 % 43.7 years old 32 % BUSINESS 69 % Germany 31 % GENDER airport transfer 2 % 14 – 19 2 % 20 – 29 17 % taxi 2 % 30 – 39 20 % 1 PRIVATE 40 – 49 25 % 91 % Germany 9 % bus 2 % 50 – 59 24 % 1 Other countries 60 – 69 10 % rental car 4 % 124 minutes > 70 3 % other / not specified LENGTH OF STAY AGE 4 % PER POSTCODE Postcode 2018 Total (c.f. 2017) Business Private CATCHMENT AREA & TRAVEL FREQUENCY area 0 1 % (±0 PP) 3 % 0 % Among business travellers, the share of passenger volume (origin STR) is 50 %. For private travellers, 1 3 % (-4 PP) 11 % 1 % however, the passenger volume (travellers living or working in the catchment area of the airport) is higher at 90 %. 2 4 % (-3 PP) 12 % 2 % 3 1 % (-1 PP) 3 % 1 % PRIVATE PASSENGERS BUSINESS TRAVELLERS 4 1 % (-1 PP) 2 % 0 % 5 0 % (±0 PP) 1 % 0 % 6 2 % (±0 PP) 0 % 2 % 90 % origin Stuttgart 50 % origin Stuttgart 7 84 % (+11 PP) 66 % 89 % 8 3 % (-3 PP) 2 % 4 % 10 % destination Stuttgart 50 % destination Stuttgart 9 0 % (-1 PP) 0 % 1 % ADV Fluggastbefragung 2018 – Airport Travel Survey 2018 – Airport Travel Fluggastbefragung ADV = 4,879 tsd. Passengers Basis: Resident in Germany * ADV Fluggastbefragung 2017 – Airport Travel Survey 2017 – Airport Travel Fluggastbefragung * ADV On average, the travel frequency of business travellers is 14.7 times/year and for private travellers 4.2 times/year. 10 11 Media Data 2020 DESTINATIONS GATEWAY TRANSPORT PASSENGERS PER DESTINATION (TOP 15) THE MAIN AIRPORTS FOR CONNECTING FLIGHTS Berlin (TXL) 10.5 % CONTINENTAL FLIGHTS 90 % DIRECT FLIGHTS Hamburg 6.3 % Palma de Mallorca 6.3 % rankfurt FRA | F , Germany HAM Istanbul (IST/SAW) 5.8 % MUC | Munich, Germany AMS LON RH | Zurich, Switzerland TXL London (LHR/LGW) 4.1 % Z HAJ VIE | Vienna, Austria Vienna 3.7 % FRA CDG Antalya 3.7 % FRA | Frankfurt, Germany STR Amsterdam 2.9 % AMS | Amsterdam, Netherlands VIE ZRH | Zurich, Switzerland MUC Frankfurt 2.7 % IST | Istanbul, Turkey Barcelona 2.2 % INTERCONTINENTAL FLIGHTS 19 % DIRECT FLIGHTS LIS BCN Munich 1.8 % IST/SAW SKG Thessaloniki 1.6 % PMI AYT Hanover 1.5 % AIRLINES Paris 1.5 % Lisbon 1.5 % PASSENGERS PER AIRLINE (2018/TOP 10) FINAL DESTINATIONS 39.2 % 4.3 % Eurowings Condor PASSENGERS PER FINAL DESTINATION 7.0 % 3.4 % GERMANY 22.4 % Easyjet SunExpress EUROPE 67.2 % (EXCLUDING GERMANY) 6.0 % 2.4 % AFRICA 3.3 % TUIfly Austrian Airlines ASIA 3.2 % 4.5 % 2.4 % 3.0 % NORTH AMERICA Lufthansa KLM SOUTH AMERICA 0.8 % 4.4 % 2.2 % above: Stuttgart Airport Management Report 2017, below: Annual Abstract of Statistics 2018 of Statistics Annual Abstract Stuttgart Airport Management Report 2017, below: above: Annual Abstract of Statistics 2018 of Statistics Annual Abstract AUSTRALIA / OCEANIA <0.1 % Turkish Airlines Pegasus 12 13 INDOOR NOWHERE GETS YOU CLOSER Increasing numbers of passengers and a diverse range of restaurants and shops make Stuttgart Airport a lively area the whole year round. Here you will find a variety of creative possibilities at prime locations to help you reach your target audience. Visitors or passengers – with our indoor advertising spaces you will draw all eyes.