SCOTT COOK 621 Watkins Rd. [email protected] Horseheads, NY 14845 Linkedin.com/pub/scott-cook/a/218/955 (607) 378-7275 PROFILE Experienced manager and banking professional with extensive experience in digital and social marketing. Well connected with local media, business, government and community leaders. Strong leader with years of experience managing and coaching diverse groups of people, holding them to high expectations while keeping morale high. Excellent written and verbal communication skills. Customer-centric approach with exceptional interpersonal skills and ability to communicate effectively with diverse groups. Adept at prioritizing and keeping calm and order in high stress, deadline driven atmospheres. SKILLS • Media Relations • Public Speaking • Writing • Community Relations • Research Promotional • Interpersonal Relationships • Microsoft Office Web Content • Staff Management • Adobe CS5 Social Media Speeches • Project Management Photoshop Press Releases • Time Management Premiere PROFESSIONAL EXPERIENCE MANAGEMENT AND MARKETING News Director, Executive Producer, News Anchor; WENY-TV Horseheads, NY (2007-2014) - Managed, trained, inspired and guided a staff of young professionals and seasoned workers in high-stress, deadline driven atmosphere leading to increased ratings and numerous awards from peers and community. - Wrote, edited and proofread news, commercial and promotional copy for broadcast, web and social media. - Developed, maintained, edited and analyzed performance of station website, Facebook page, Twitter feed and YouTube account. - Initiated and maintained relationships with media partners in print and radio. - Established, maintained and cultivated relationships with coworkers, customers, sources, community and business leaders. - Researched, wrote and reported news stories and longer form special reports to appeal to diverse groups of viewers and consumers. - Anchored two nightly newscasts. - Conceptualized, produced and promoted telethons for Muscular Dystrophy Association and Children’s Miracle Network. - Emceed and spoke at public events to educate the community and promote the news product. BANKING, CONSUMER LENDING, FINANCIAL PRODUCT SALES Consumer Lending and Customer Service at Princeton Bank (Now PNC) - Originated personal, auto and home loans. - Counseled and assisted applicants from initial application through closing. - $250-thousand loan approval authority. - Assisted bank branch customers with all aspects of personal and small business banking. SCOTT COOK (pg. 2) Mortgage and Large Loan Consultant at First Commercial Corporation, Wall, NJ - Originated new business through local real estate offices, boat dealers, legal firms and incoming phone inquiries. - Interviewed and pre-qualified applicants. Counseled and assisted them throughout application process. - Recommended products based on customers’ situations and qualifications. - Worked with underwriters to expedite loan process. - Represented company at boat and home shows along the East Coast. Mortgage Originator at White Horse Savings Bank, Trenton NJ - Originated new business by cultivating customers through local real estate, legal and construction firms. - Pre-qualified applicants and personally assisted them throughout application process. - Worked with underwriters to expedite loan process. Business Manager at R.C. Auto Group, North Brunswick, NJ - Arranged financing and leasing for new and used car customers through local and national finance institutions. - Approved “Spot Deliveries” based on customers’ credit profiles. - Sold credit and vehicle protection products. - Prepared weekly, monthly and annual reports on loan revenue and sales of financing and protection products. OTHER WORK EXPERIENCE Lead Nightside Reporter; WICU 12 Erie, PA (NBC) Associate Producer; WFSB, Channel 3 Hartford, CT (CBS) Desk Assistant/Intern; KRON, Channel 4, San Francisco, CA (NBC) EDUCATION San Francisco State University - BA Broadcast and Communications Arts SCOTT COOK 621 Watkins Rd. Horseheads, NY 14845 (607) 378-7275 [email protected] Linkedin.com/pub/scott-cook/a/218/955 REFERENCES Brian Lilly, Lilly Broadcasting (WENY-TV) Principal Owner (814) 454-5201. [email protected] Lilly Broadcasting 3514 State St. Erie, PA 16508 Tom Santulli, Chemung County Executive (607) 737-2912 [email protected] John J. Hazlett Building 203 Lake St., PO Box 588 Elmira, NY 14902 Prof. Jim Twombly, WENY Political Analyst (607) 735-1702 [email protected] Elmira College One Park Pl. Elmira, NY 14901.