2021 MEDIA KIT Soap Opera Digest 2021 Publishing Calendar Issue # Issue Date On Sale Date Close Date Materials Due Date 1 01/04/21 12/25/20 11/27/20 12/04/20 2 01/11/21 01/01/21 12/04/20 12/11/20 3 01/18/21 01/08/21 12/11/20 12/18/20 4 01/25/21 01/15/21 12/18/20 12/25/20 5 02/01/21 01/22/21 12/25/20 01/01/21 6 02/08/21 01/29/21 01/01/21 01/08/21 7 02/15/21 02/05/21 01/08/21 01/15/21 8 02/22/21 02/12/21 01/15/21 01/22/21 9 03/01/21 02/19/21 01/22/21 01/29/21 10 03/08/21 02/26/21 01/29/21 02/05/21 11 03/15/21 03/05/21 02/05/21 02/12/21 12 03/22/21 03/12/21 02/12/21 02/19/21 13 03/29/21 03/19/21 02/19/21 02/26/21 14 04/05/21 03/26/21 02/26/21 03/05/21 15 04/12/21 04/02/21 03/05/21 03/12/21 16 04/19/21 04/09/21 03/12/21 03/19/21 17 04/26/21 04/16/21 03/19/21 03/26/21 18 05/03/21 04/23/21 03/26/21 04/02/21 19 05/10/21 04/30/21 04/02/21 04/09/21 20 05/17/21 05/07/21 04/09/21 04/16/21 21 05/24/21 05/14/21 04/16/21 04/23/21 22 05/31/21 05/21/21 04/23/21 04/30/21 23 06/07/21 05/28/21 04/30/21 05/07/21 24 06/14/21 06/04/21 05/07/21 05/14/21 25 06/21/21 06/11/21 05/14/21 05/21/21 26 06/28/21 06/18/21 05/21/21 05/28/21 27 07/05/21 06/25/21 05/28/21 06/04/21 28 07/12/21 07/02/21 06/04/21 06/11/21 29 07/19/21 07/09/21 06/11/21 06/18/21 30 07/26/21 07/16/21 06/18/21 06/25/21 31 08/02/21 07/23/21 06/25/21 07/02/21 32 08/09/21 07/30/21 07/02/21 07/09/21 33 08/16/21 08/06/21 07/09/21 07/16/21 34 08/23/21 08/13/21 07/16/21 07/23/21 35 08/30/21 08/20/21 07/23/21 07/30/21 36 09/06/21 08/27/21 07/30/21 08/06/21 37 09/13/21 09/03/21 08/06/21 08/13/21 38 09/20/21 09/10/21 08/13/21 08/20/21 39 09/27/21 09/17/21 08/20/21 08/27/21 40 10/04/21 09/24/21 08/27/21 09/03/21 41 10/11/21 10/01/21 09/03/21 09/10/21 42 10/18/21 10/08/21 09/10/21 09/17/21 43 10/25/21 10/15/21 09/17/21 09/24/21 Roger Howarth and 44 11/01/21 10/22/21 09/24/21 10/01/21 Rebecca Herbst 45 11/08/21 10/29/21 10/01/21 10/08/21 General Hospital 46 11/15/21 11/05/21 10/08/21 10/15/21 47 11/22/21 11/12/21 10/15/21 10/22/21 48 11/29/21 11/19/21 10/22/21 10/29/21 49 12/06/21 11/26/21 10/29/21 11/05/21 50 12/13/21 12/03/21 11/05/21 11/12/21 51 12/20/21 12/10/21 11/12/21 11/19/21 52 12/27/21 12/17/21 11/19/21 11/26/21 53 1/03/22 12/24/21 11/26/21 12/03/21 Version 2 2021 National Display Rates Size 4 Color B&W Full Page $7,415 $6,095 3/4 Page $6,400 $5,360 2/3 Page $6,035 $5,045 Effective January 4, 2021 1/2 Page $4,995 $4,045 Circ. Obj. = 55,000 1/3 Page $4,325 $3,520 1/4 Page $3,750 $3,050 *Rates are tentative and subject to change. These rates are gross rates. Cover 4 $9,650 Cover 2 $9,045 Cover 3 $8,010 Cover Chip Available upon request Mechanical Requirements TRIM SIZE 5-1/8” X 7-3/8” LIVE MATTER 4-3/8” X 6-5/8” BLEED SIZE 5-3/8” X 7-5/8” FULL PAGE (NON-BLEED) 4-3/8” X 6-5/8” SPREAD (BLEED) 10-1/2” X 7-5/8” SPREAD (NON-BLEED) 9-3/4” X 6-5/8” (LIVE) SPREAD (TRIM) 10-1/4” X 7-3/8” 1⁄2 PAGE (VERTICAL NON-BLEED) 2-1/8” X 6-5/8” 1⁄2 PAGE (HORIZONTAL, NON-BLEED) 4-3/8” X 3-1/4” Lamon Archey and 1⁄2 PAGE SPREAD (BLEED) 10-1/2” X 4” Sal Stowers Days of Our Lives 1⁄2 PAGE SPREAD (TRIM) 10-1/4” X 3-3/4” 1⁄2 PAGE SPREAD (NON-BLEED) 9-3/4” X 3-1/4” NOTE: Due to our saddle stitch 1/3 PAGE VERTICAL (BLEED) 2” X 7-5/8” binding method, the center pages of the magazine will 1/3 PAGE VERTICAL (TRIM) 1-3/4” X 7-3/8” trim slightly smaller than 5-1/8” 1/3 PAGE VERTICAL (NON-BLEED) 1-1/2” X 6-5/8” in width dimension. Therefore it is necessary that our live Production Contact: matter specifications be met. Marko Barlovic: (917) 256-5451, [email protected] The Scoop on The Soap Reader Adults 18+ Total Audience: 2,955,000 Soap Opera Digest reaches Women 87% 3 Million adults! Median Age 54.3 years Median HHI $35,775 Women 18-49: 31% Women 25-54: 42% Jacqueline MacInnes Wood and Tanner Novlan The Bold and the Beautiful Source: 2017 Spring GfK MRI p+d, AAM Publisher’s statement June 2017 Competitive Set: In Touch, Life & Style and People Reaching All Media Touch Points PRINT • Advertorials • Editorial Integration • Custom Sweeps • Shoppers’ Guides EVENTS • Soap Star Appearance • Fan Events DIGITAL • Site-wide Takeovers • Custom Banners • Newsletter RETAIL • Strategic Rack Cards at High-Traffic Retailers • Sampling SOCIAL MEDIA • Custom Twitter Postings Deidre Hall and Drake Hogestyn • Sponsored Facebook Tabs Days of Our Lives Giving Readers What They Crave Soap Opera Digest, the leading magazine reporting on the soap opera industry for over 40 years, provides behind-the-scenes scoop and breaking news to passionate soap fans every week. With special editorial features on beauty, fashion, health/fitness and parenting, in addition to the latest soap news, Soap Opera Digest gives readers all the information they crave. Eric Braeden and Melody Thomas Scott Young and the Restless for all the latest, hot-off-the-press information about Late-BreakingLate News: Breaking News The Go-To Section Each week, millions of readers turn to the soap world. This informativefor the latest feature cast changes, covers headline sneak peeks stories, of bothupcoming on and storylines off camera. and real-lifeSoap fans information rely on Late Breaking News about their favorite stars, including engagements, weddings and birth announcements. takes readers behind-the-scenes to reveal who’s been hired and who’s been fired, roles Soap Opera Digest that are being recast and the weekly ratings for all of the shows. is a must-read for millions of fans who want the inside scoop on their favorite From heartfeltLate good-byes Breaking from News actors who are leaving their show to teasers about what is going to happen on-camera, form of entertainment. late-breaking news EARLY A preview of next week’s EDITIONS! stories. SOAP SOAP DIGEST OPERA BOLD AND BEAUTIFUL B&B’s Hope n Liam begins to unravel upon learning of (Annika Thomas’s new living arrangement. Noelle) n Carter and Zoe have their first argument ... over Paris! n Hope demands answers when she walks in on a conversation between Steffy and Liam. DAYS’s Gwen (Emily WISE/JPI HOWARD PHOTOS: O’Brien) DAYS OF OUR LIVES n Will steps in when Kate goes after Tripp. n Allie makes a confession to Marlena. n Gwen sets a plot in potion. n Brady invites Chloe out for New Year’s Eve. RATINGS RACE: XJ JOHNSON/JPI XJ WEEK OF NOVEMBER 23 YOUNG AND The numbers listed after Hunter King and RESTLESS each show are ratings n A surprise guest points. Each ratings point Michael Mealor crashes Sharon and represents 1,210,000 Rey’s wedding. homes. These numbers The Young and the Restless n Sally opens up now reflect DVR playback about her past. within the same day. n Phyllis takes mat- •YOUNG AND RESTLESS 2.22 ters into her own •BOLD AND BEAUTIFUL 1.85 hands. Y&R’s Rey n Devon rings in (Jordi Vilasuso) •GENERAL HOSPITAL 1.52 the New Year with and Sharon •DAYS OF OUR LIVES 1.19 Amanda. (Sharon Case) NIELSEN MEDIA RESEARCH MEDIA NIELSEN 1111 Soap Star Style Wondering what trends the hottest daytime stars are donning brings you these answers and off-screen? Soap Opera Digest more in its weekly Star Style feature.