Rewards Program Canadian Tire Loyalty Evolution 1958 1995 2014 2018 Canadian Canadian Tire New Digital Tire Money Options Mastercard Triangle Rewards Loyalty Program is Introduced Launches First gas bar opens CTFS becomes the Online loyalty launches Triangle Rewards and issues coupons first non-deposit taking with an easier way to loyalty and credit card Triangle redeemable on financial institution earn points. Options program launches, merchandise at worldwide to launch a Mastercard holders can enabling members to Canadian Tire. Mastercard. earn 10X rewards collect and redeem when shopping at My Canadian Tire Canadian Tire. Money® across CTC Greater engagement and banners. lifetime customer retention across CTC banners. 2 STRATEGIC UPDATE | Triangle Rewards Triangle Rewards Program Overview Triangle Rewards is an industry-leading, loyalty and no fee credit card designed to make life easier. Triangle Rewards enables members to collect Canadian Tire Money® faster, redeem across CTC banners, as well as delivering personalized offers and experiences to make everyday shopping more rewarding. Collect Cross Banner 1:1 Digital Recognize Best Business & Redeem Promotion Marketing Experience Customers Insights Collect rewards Offer full value to Personalize 1:1 Enable strong digital Engage high value Use insights from faster and redeem customers as communications and engagement and customers with cross-banner data across CTC banners One Company promotional of fers multi-channel exclusive rewards to personalize and experience and experiences enhance the customer experience 3 STRATEGIC UPDATE | Triangle Rewards Strategic Importance of Triangle Rewards The Triangle Rewards program will link CTC banners together in the eyes of the more than 11 million loyalty members and 2.1 million active credit card holders and offer personalized experiences for the Jobs and Joys of life in Canada CTC Focus Areas Triangle Rewards • Continue to introduce new, innovative and improved products Data informs product development Brand & Product Portfolio and categories • Strengthen owned-brand portfolio Delivers increased brand awareness Delivers personalized offers and relevant content to members • Customer in-store/digital experience Extends rewards beyond a single banner Customer Experience • Deliver on initiatives informed by Net Promoter Score Data informing best customer experience Connect NPS data to loyalty customer needs and preferences • Drive Drives incremental sales through customer data sales and profitability insights across CTC • Improve in core functions Financial Discipline efficiency Program efficiencies fund future growth initiatives • Disciplined and balanced capital allocation Credit Card acquisitions create a pipeline for growth Attracts top talent for top roles to drive • Develop talent and expertise in critical areas ‘Best Workplace’ brand Talent • Build core leadership capabilities Develops talent in critical areas of digital reach and data analytics • Environmental sustainability and community • and credit card programs Links common loyalty identifier to CTC digital and Platforms Loyalty in-store data • Business models, processes and technology 4 STRATEGIC UPDATE | Triangle Rewards Triangle Rewards Program Portfolio Triangle World Elite Mastercard NEW • Triangle Mastercard benefits+ A rewards program that makes the • 3% back in Canadian Tire Money® on grocery store purchases* Jobs and Joys for a Lifetime in Canada Easier. • 5¢ back in Canadian Tire Money® per litre on regular fuel and 7¢ per litre on premium (where available) at any Gas+ or Husky location ® Members can earn Canadian Tire Money • 1% in Canadian Tire Money® everywhere else you shop ® online and in-store at Canadian Tire, Sport • Canadian Tire Roadside Assistance Triangle VIP Gold Chek, participating Mark’s and Atmosphere Triangle Mastercard locations and on fuel purchases at any • VIP Loyalty benefits+ Canadian Tire Gas+ locations • 4% back in Canadian Tire Money® on qualifying purchases online and in-store across CTC banners and partners. • Financing on purchases over $200 at participating retailers Triangle Rewards members also benefit • 5¢ back in Canadian Tire Money® per litre at any Gas+ or Husky location • 0.8% in Canadian Tire Money® everywhere else you shop from no receipt returns and ability to track transactions and balances VIP Loyalty Members can earn Canadian Tire Money® NEW • Base loyalty + even faster with a Triangle Mastercard • Collect 20X Bonus Canadian Tire Money® on an in-store purchase at Canadian Tire two times a year • VIP Oil Change Offer for an oil change at any participating Canadian Tire Auto Service Centre • Canadian Tire Roadside Assistance® Triangle VIP Silver • Collect 5X Bonus Canadian Tire Money® when you service your vehicle Base Loyalty • Collect and redeem Canadian Tire Money® online and in-store across CTC banners and partners. • No receipt returns • Weekly personalized offers 5 STRATEGIC UPDATE | Triangle Rewards *Excludes Costco & Wal-Mart.