Connecting Brands with their Audiences across APAC What’s to be shared? SNAP About Us ? Why Us? LIST Our Audience Our Solutions SELL Case Studies One of the Largest & Fastest Growing C2C in the World >15Million registered users across major Asian markets 3.7M 3M 2M Singapore Malaysia Indonesia 2.8M 1.8M 1.7M Taiwan Hong Kong Philippines Our Presence in Singapore 4 3rd 500K 3.7M 7.4M MOBILE DAILY UNIQUE REGISTERED DAILY APP USERS USERS BROWSES (After FB & Grab) ELEVATION www.yourdomain.co m Why Carousell? Carousell vs Other Ecommerce Platforms (Ranked Top Shopping App in Singapore) 14.33 million visits 9.78 million visits 7.91 million visits 3.21 million visits Highly Engaged Base (App) Monthly Sessions: Monthly Avg Monthly Time Spent: Active Users >320 million 8Hrs 1.3+M ● Sessions are defined as the first interaction on the platform ● Monthly Active Users - Unique IDs Why we are unique? Intuitive Chat Communities Function & Groups 1 Enabling you to connect 2 Establish trust and with your customers, credibility. Improve adding value and improve customer loyalty, creating customer service brand stories and advocates Buying & Discovery Selling Data Carousellers open the app 6 40% of our users are sellers. 3 times daily, and each session 4 Together with buyer data, we averaging more than 12 min can better identify the life each stage that the user is in Life stages of becoming a Mom Pregnancy Post Preschool Pregnancy 0 - 9 months > 3 years 0 - 3 years What do Moms look for? ● Pregnancy books ● Baby bedding ● Story books ● Maternity wear ● Newborn clothes ● Stationary & Bags ● Body pillow ● Rocker & Strollers ● Toys - Figurines, Legos ● Crib and mattress ● Childcare ● Kids apparel ● Electric breast pump ● Milk powder ● Classes We can identify Moms & Young Parents at early stage to capture the best LTV ● We have a wide range of products and services that cater to the needs of a Young Family ● Sell data helps us predict the life stage accurately, along with the buy data Examples (Moms at different life stages) Highly active community across Singapore Carousell’s community engages with Groups across diverse segments Top Groups - Parents, Luxury, Electronics , Beauty, Fashion, etc Who are our audiences? Our Top Audience Segments (16-44 yrs old) Carousell Standard Interest Segment (SG) Intent by Category Carousell’s top 9 categories based on monthly users • Watches • Mobile and • Watches • Bags & Wallets tablet accessories • Bags & Wallets • Shoes 500K • Android Phones 400K • Accessories 400K • Jewellery Interested • Tablets Interested • Clothes Interested • Accessories Users • iPhones Users Users • Clothes • Others • Audio • Bed & Mattresses • Stuffed Toys • Computers • Shelves & Drawers • Bricks & Figurines • Computer Parts 500K • Sofas 400K • Board Games & 300K & Accessories Interested • Tables & Chairs Interested Cards Interested • Others Users • Home Decor Users • Video Gaming Users • Others • Others • Bags & Wallets • Makeup • Strollers, Bags • Clothes • Hair Care & Carriers • Accessories • Face & Skin Care • Maternity Apparel 300K • Bath & Body 300K 300K • Watches Interested • Perfumes & Deodorants Interested • Cots & Cribs Interested • Shoes Users • Hand & Foot Care Users • Toys & Walkers Users • Men’s Grooming What can we offer you? Wide Better Audience data points Targeting - Attributes, Actions, Groups, Seamless Ad Integration We help you grow profitability by helping you reach your desired customers Geo-targeting Geo-targeting can target by districts, preferred meet-up points, current location of user Keyword targeting Allows you to reach customers with specific intent to buy (e.g. iPhone X, laptop, dress, Chanel, PS4) Layering Allows you greater precision in finding your high-value customers Better Audience Targeting Action Action: • Browsers People who have • Listing Viewers transactions more than • Chatters USD500 • Sellers (aka Listers) • GMV Buckets User Attributes • Age • Gender $$$ • Profile Location User Attributes: Carousell Carousell Groups Female Groups: • Fashion & Jewellery Fashion Lovers • Fashion Lovers • Food/Beverages • Furniture/Furnishing • Gaming Top Search Keywords iPhone Laptop Rolex TV Dyson Sofa Chanel Huawei Our Solutions APP Single Double Special Collection Video Ad ( New! Panel Panel Banner (Homepage) Launching in April 2019!) Special Collection Banner (Examples) Video Ads Video Ads Available for these markets - SG, MY, TW, HK SGD$30 / SGD$40 (w Targeting) MP4, MOV and MKV / 16x9 (aspect ratio) The video ads show up in our marketplace across browse and search Web & Mobile Web Web Banners • Billboard (ATF) • Leaderboard (ATF) • Skyscraper (ATF) • Half-page • Medium Rectangle EDM Exclusive EDM containing your brand message sent to Carousell users’ email inboxes! Custom Call-to-Action button (CTA) redirect to your desired landing page Case Studies Case Study: Geo-targeting Frasers Mall Case Study GOALS Increase visitors traffic across 12 malls in Singapore. APPROACH Using Radius Targeting, we target users who live within 1km radius of the mall. Promoted “Special Deals by your nearest Frasers mall!” to target audience. Upon click, users will land into dedicated landing page containing promotions of the mall. RESULTS 2.3M impressions from April-Aug 2018 223% no. of users who chose Frasers Malls as their meet-up spot on our app/web. Case Study: Engagement DBS 12 Days of Christmas Creating engagement and usage amongst users $1 CHRISTMAS SURPRISES Released at random timings every day. Watch and Snap, while stocks last! User gets to unveil surprise items over 12 days and purchase the items at only $1, thus creating more stickiness and engagement amongst users Case Study - Product Sampling Abbott GROW Milk Powder Abbott strived to increase Grow’s brand mindshare among young parents and to distribute 900g Grow milk powder samples for free. CAROUSELL’S SOLUTION A “motherhood”-themed Special Collection to leverage Carousell’s native community experience, with premium listing placement to drive leads. We also sent targeted EDMs, push messages to active users in the “Babies & Kids” category. RESULTS 1M+ impressions over 3 weeks 2138+ engaged users Case study: Brand building Audi GOALS Attract foot traffic to Audi roadshow at Vivocity. APPROACH Ad placements across mobile & web ad units, Special Collection banner, promo tab and Top Listing with exclusive offer for Carousell users. RESULTS 21,000+ impressions over 2 weeks 50+ RSVPs over 2 weeks 5 cars sold at event day Our Clients And many more! Let’s connect! Get in touch with me [email protected].