Newcastle and Gateshead Leisure Study Newcastle City Council & Gateshead Council April 2010 Contents 1 Introduction ................................................................................................................... 4 1.1 Overview.............................................................................................................. 4 1.2 Objectives ............................................................................................................ 4 1.3 Definition of leisure .............................................................................................. 5 1.4 Report structure ................................................................................................... 5 2 National and Regional Policy Requirements................................................................. 6 2.2 Planning Policy Statement 4 ............................................................................... 6 2.3 Planning Policy Statement 12 ........................................................................... 10 2.4 The North East of England Plan: Regional Spatial Strategy to 2021 ................ 12 2.5 Community Strategy .......................................................................................... 14 3 The leisure sector in Newcastle and Gateshead ........................................................ 15 3.1 Background ....................................................................................................... 15 3.2 Leisure Market overview ................................................................................... 16 3.3 Overall leisure provision in Newcastle and Gateshead ..................................... 17 3.4 Bingo and Casinos ............................................................................................ 20 3.5 Cinemas ............................................................................................................ 24 3.6 Health and Fitness ............................................................................................ 27 3.7 Bowling .............................................................................................................. 30 3.8 Eating Out ......................................................................................................... 32 3.9 Drinking and nightclubs ..................................................................................... 36 3.10 Museums and Art Galleries ............................................................................... 40 3.11 Theatres and music venues .............................................................................. 43 3.12 Hotels ................................................................................................................ 45 3.13 Other Attractions ............................................................................................... 52 4 Role of existing centres ............................................................................................... 54 4.2 Gateshead ......................................................................................................... 54 4.3 Newcastle .......................................................................................................... 62 4.4 Future growth areas .......................................................................................... 70 5 Conclusions ................................................................................................................. 72 5.2 Assessing quality, deficiencies, gaps and key growth areas ............................ 72 5.3 Expenditure levels ............................................................................................. 76 5.4 Key locations for future growth .......................................................................... 77 5.5 Other considerations ......................................................................................... 77 Appendices Appendix A – Consumer Survey Ark Leisure segmentation .................................................... 79 Appendix B – Survey questionnaire ......................................................................................... 81 Final Newcastle and Gateshead Leisure Study 2 Appendix C – Data tables ........................................................................................................ 93 Final Newcastle and Gateshead Leisure Study 3 1 Introduction 1.1 Overview 1.1.1 Leisure, culture and tourism provision are major factors in what makes a location attractive to live in and spend time and in many ways defines it as a place to those outside the region. Its effective provision is therefore a major contributor to the competitiveness of places and in contributing to a sustainable long term future. 1.1.2 This report was commissioned by Newcastle City Council and Gateshead Council to examine from a quantitative and qualitative perspective the evidence base in terms of the provision of leisure facilities within Newcastle and Gateshead (the study area). This evidence base will be used to help to inform the development of a joint vision which identifies and promotes key opportunities to further develop the leisure, culture and tourism opportunities in the study area. 1.2 Objectives 1.2.1 Newcastle and Gateshead both have a wide ranging leisure, culture and tourism offer. There have been significant achievement in recent years to develop and widen the offer, including the development of flagship projects including the Sage Gateshead and the Great North Museum: Hancock. 1.2.2 There remains a need to ensure that the vitality and viability of town centres within Newcastle and Gateshead are accessible, sustainable and meet demands of residents and visitors in the provision of leisure, culture and tourism facilities. As such, the study will form part of the evidence base that will enable the Councils to develop policies and proposals. The study aims are to: Ŷ Provide information on the existing leisure, culture and tourism facilities within the designated study area, including a qualitative analysis which focuses on assessing their quality and effectiveness and identifying deficiencies and gaps based on secondary data to produce an assessment of future growth within the study area Ŷ Assess current expenditure within the defined study area Ŷ Review and update the pipeline of the recent hotel study for Newcastle Gateshead (2008), and the rural visitor accommodation study for Gateshead (2009) to comment on the evidence base for accommodation requirements in terms of its robustness, recommend a locational strategy for hotel development across Newcastle Gateshead linked with the visitor offer and provide opinion on the potential of rural areas within Gateshead to attract additional attractions and visitor accommodation. Ŷ Identify any potential opportunities to develop further leisure/tourism/cultural provision, including the night-time economy based on survey views and secondary data. Ŷ In accordance with PPS4, assess the citywide capacity of existing centres in both Newcastle and Gateshead to accommodate any anticipated future development taking into account the likely impacts of development and identifying appropriate in and edge of centre sites within areas where growth could be accommodated referring to Town Centre Health Checks. Final Newcastle and Gateshead Leisure Study 4 1.3 Definition of leisure 1.3.1 For clarity, the definition of leisure, culture and tourism to be used in the study is taken is in line with PPS4. For clarity this includes: Ŷ Restaurants and cafes Ŷ Pubs, bars and nightclubs Ŷ Cinemas Ŷ Family entertainment (ten pin bowling, skating etc) Ŷ Health and fitness centres Ŷ Bingo and casinos Ŷ Theatres and concert venues Ŷ Museums and art galleries Ŷ Hotels and conference facilities 1.4 Report structure 1.4.1 The report has been prepared by Tribal and Arkenford. It is structured as follows: Ŷ Section 2 - National and regional policy requirements – this section outlines the key national and regional planning policy influencing the development of leisure facilities within town centres. Ŷ Section 3 - The leisure sector in Newcastle and Gateshead – this section reviews key market trends for each main leisure use, presents the key findings of a consumer survey, assesses the current supply of leisure use in the area and the future planning pipeline. The section also provides a summary of the key issues in relation to future capacity for the leisure use in the study area. Ŷ Section 4 – role of existing centres – this section reviews at a high level the current role of district centres within the study area. It focussing on assessing the potential capacity the specific areas may have for incorporating leisure facilities within future developments plans. Ŷ Conclusions – this section outlines the key findings from the study and outlines key future considerations in relation to planning for leisure change in the study area. Final Newcastle and Gateshead Leisure Study 5 2 National and Regional Policy Requirements 2.1.1 The study seeks to provide important evidence to inform the development of the joint Core Strategy Development Plan as evidence for strategic development in the Development Plan area until 2030. 2.1.2 As such it is important to identify key policy advice and how the national and regional guidance may impact upon development policies locally. 2.2 Planning Policy Statement 4 2.2.1 On 29th December 2009, the Communities and Local Government published a new PPS4: Planning