Native Advertising Days 2016 The Business of Branded Content November 2016 Programmatic Premium Display Advertising Content Marketing Native Native Ads Branded Content A guide to Branded Content A guide to Branded Content: Editorial Sponsorships Editorial Sponsorships Custom Content Partner Content Common (1) Existing editorial calendar (1) Light integration (1) Video distribution on-site executions (2) Custom calendar (built-to-sold) (2) Strong promotional (2) Specialty thought-leadership Content creator Publisher’s editorial team Publisher’s custom studio Brand or agency Brand objective Awareness Consideration, Preference Varied Brand integration None - association only Light to Strong Probably A guide to Branded Content: Custom Content Editorial Sponsorships Custom Content Partner Content Common (1) Existing editorial calendar (1) Light integration (1) Video distribution on-site executions (2) Custom calendar (built-to-sold) (2) Strong promotional (2) Specialty thought-leadership Content creator Publisher’s editorial team Publisher’s custom studio Brand or agency Brand objective Awareness Consideration, Preference Varied Brand integration None - association only Light to Strong Probably A guide to Branded Content: Partner Content Editorial Sponsorships Custom Content Partner Content Common (1) Existing editorial calendar (1) Light integration (1) Video distribution on-site executions (2) Custom calendar (built-to-sold) (2) Strong promotional (2) Specialty thought-leadership Content creator Publisher’s editorial team Publisher’s custom studio Brand or agency Brand objective Awareness Consideration, Preference Varied Brand integration None - association only Light to Strong Probably! The Business of Branded Content Business of Branded Content | Sales and Revenue 9 Business of Branded Content | Pricing and Packaging 10 Business of Branded Content | Pricing and Packaging 11 Business of Branded Content | Content Creation 12 Business of Branded Content | Distribution 13 Business of Branded Content | Campaign Renewals 14 Business of Branded Content | Performance Metrics 15 Business of Branded Content | Performance Metrics 16 Links Links In Summary 1. Branded Content vs Native 2. CPV is the new currency 3. Evolution towards brand metrics Thank you. Tom Jenen President, International Polar [email protected] @tomjenen www.polar.me/resources.