Poltrona Frau Happy Birthday to modern armchair’s icon Vanity Fair XC Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Model 904 in our archive since 1930 With its compact forms yet sinuous, full without being opulent, captured the echo of an open world to the new fascinations of Art Decò and turned it into genesis of a form, a revolution typological that represented it strength over time. Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Happy Birthday, Vanity Fair! Poltrona Frau celebrates the 90th anniversary of its iconic armchair, presenting a revisited version with the 2020 collection. Poltrona Frau Vanity Fair ADV campaigns ↑ home 1930 1940 1985 1989 Hand painted sketch Advertising page illustrated Vanity Fair in the Moschino Atelier Vanity Fair in New York. by the Renzo Frau company from Domus. Photo by Santi Caleca Photographed by Antonia Mulas Poltrona Frau Vanity Fair ADV campaigns ↑ home 1995 1995 “Il resto verrà” “La bellezza a volte confonde” ADV campaign by Armando Testa ADV campaign by Armando Testa PF FRAU Cortina 15x30 VAN:Layout 1 24-11-2010 16:46 Pagina 1 A T S E T Poltrona Frau Vanity Fair ADV campaigns O ↑ home D N A M R A Madame Inès de la Fressange, Paris Vanity Fair. Poltrona Frau Archives italian Masterpieces POLTRONA VANiTy FAiR. desigN by ReNzO FRAU. sALA deL The, PALAzzO cOLONNA, ROMA. poltronafrau.com LOREM IPSUM Milano, Roma, Napoli, Paris, London, Istanbul, Abu Dhabi, Dubai, New York, Miami, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla quis lectus nec felis euismod dictum. Washington DC, Tokyo, Beijing, Singapore, Manila, Seoul, Taipei 123/547/6324 2007 2010 2013 2015 “Contemporary Art, Italian Style.” Julian Schnabel photographed “Madame Inès de la Fressange” “Italian Masterpieces” ADV campaign by Armando Testa by Michel Comte photographed by Giovanni Gastel Rome, photo by Giovanni Gastel ADV campaign by Armando Testa ADV campaign by Armando Testa ADV campaign by Saffirio/Tortelli/Vigoriti Poltrona Frau Poltrona Frau Style & Design Centre ↑ home Vanity Fair XC Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home Vanity Fair XC Poltrona Frau Style & Design Centre ↑ index 5163115 FINISHINGS Upholstery Pelle Frau® leather or fabric — ColorSphere® (SC) — Heritage — Nest — Soul — Cavallino ¼ ¾ — Century " — Fabric A — Fabric B 38" 26" 19 — C.O.M. 97 / 68 / 48 / Other details Brass plate with Poltrona Frau logo available in two finishes: — gold 63 / 24"¾ 55 / 21"¾ — gunmetal grey 100 / 39"¼ 100 / 39"¼ Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home IT EN Buon compleanno, Vanity Fair! Poltrona Frau fe- versione rispettosa dell’originale ma ancora più co- Happy Birthday, Vanity Fair! Poltrona Frau cele- is a version that is respectful of the original but steggia i novant’anni della sua poltrona-simbolo, moda e accogliente, con un’ampia seduta di 55x63 brates the 90th anniversary of its armchair-sym- even more comfortable and welcoming, with a wide presentandone una versione rivisitata con la col- cm. Vanity Fair XC ha la base di 100x100cm e l’al- bol, presenting a revisited version with the 2020 55x63 cm seat. Vanity Fair XC has a 100x100cm lezione 2020. tezza di 97cm. La struttura portante è in massello collection. base and is 97cm tall. The supporting structure is di faggio stagionato. L’imbottitura utilizza sia crine in solid seasoned beechwood. The padding is made In occasione del novantesimo anniversario dal lan- vegetale modellato a mano, sia crine gommato e il To celebrate the 90th anniversary of the launch of of both hand-shaped vegetable horsehair and rub- cio di Vanity Fair, Poltrona Frau lancia una rilettu- cuscino della seduta è in piuma d’oca con inserto Vanity Fair, Poltrona Frau is offering a reinterpreta- berised horsehair and the seat cushion is made of ra della sua poltrona-simbolo, firmata da Poltrona in poliuretano espanso per controllarne la forma tion of its armchair-symbol designed by the Poltro- goose down with a polyurethane foam insert to help Frau Style & Design centre con la collaborazione del nel tempo. Sedile, schienale e braccioli hanno un na Frau Style & Design Centre in collaboration with it keep its shape over time. The seat, back and ar- designer Roberto Lazzeroni. molleggio ottenuto con molle biconiche in accia- the designer Roberto Lazzeroni. mrests have steel biconical springs tied by hand io legate a mano e fissate su cinghie di juta. Una and fixed to jute belts. A row of nails covered in Novant’anni e non sentirli. Risale infatti al lontano fila di chiodini rivestiti in pelle rifinisce il retro e i Ninety years and still going strong. “Modello 904” leather add refinement to the back and sides of the 1930 la messa in produzione del “modello 904”, co- fianchi della poltrona. Il rivestimento può essere in began production as far back as 1930, known with armchair. The upholstery can be in Pelle Frau® lea- nosciuto dal 1984 con il nome Vanity Fair. Il proget- Pelle Frau® o in tessuto. Una targa in finitura canna the name Vanity Fair starting in 1984. The origi- ther or in fabric. A golden or gunmetal grey finish to originale pare sia stato rielaborato da Poltrona di fucile o dorata con logo Poltrona Frau® è inserita nal design seems to have been re-worked by Pol- plaque with the Poltrona Frau® logo is included in Frau a partire dai disegni lasciati da Renzo Frau alla nella scocca sul retro. trona Frau starting from the drawings Renzo Frau the frame on the back. moglie Savina. Con il passare degli anni, Vanity Fair left his wife Savina. With the passing of the years, è diventata una delle icone universalmente ricono- Attraverso questa edizione anniversario, Poltrona Vanity Fair has become one of the universally re- With this anniversary edition, Poltrona Frau wan- sciute del design italiano, emblema dell’azienda. E Frau vuole ribadire con forza il principio guida che cognised icons of Italian design, and the emblem ts to reiterate the guiding principle it has consi- in effetti la poltrona riassume in sé tutti quei valori persegue con coerenza da anni: che nel mondo dei of the company. Indeed, the armchair embodies all stently pursued for years: in the world of furniture di eleganza senza tempo, qualità dei materiali, pe- mobili e dei complementi d’arredo il vero lusso con- those values of timeless elegance, quality materials and interior decoration, true luxury lies in a culture rizia artigianale che negli anni hanno reso celebre siste in una cultura del progetto meditata e dure- and handicraft skill that have made the Poltrona of meditated and durable design combined with an il marchio Poltrona Frau. Le linee arrotondate Art vole, unita all’intransigenza nello scegliere, lavora- Frau brand famous over the years. The rounded Art intransigence in choosing, working and producing Déco, la fila di chiodini ricoperti in pelle e ribattuti re e produrre solo il meglio. E quindi: altri cento di Deco lines, the row of nails covered in leather and only the best. 90 years another hundred times over, a mano sul retro e sui lati, la solidità della struttura questi novant’anni, Vanity Fair! hand-beaten on the back and sides, the solidity of Vanity Fair! in massello, la bellezza della Pelle Frau® che la ri- the solid wood structure, the beauty of the Pelle veste completamente, i braccioli modellati a mano... Frau® leather completely covering the hand-model- ogni dettaglio di una Vanity Fair ci racconta una led armrests... every detail of a Vanity Fair armchair storia fatta di esperienza, passione, gusto per le tells a story of experience, passion and a flair for cose ben fatte. Quell’«intelligenza delle mani» pro- doing things well. That intelligent handicraft work pria del vero made in Italy che tutto il mondo ci ri- belonging to the true Made in Italy that the entire conosce. world recognises in the country. Una storia che, arrivati al novantesimo anno, Poltro- A story that, upon reaching its 90th year, Poltro- na Frau ha deciso di festeggiare lanciando la Vanity na Frau has decided to celebrate by launching the Fair XC. L’azienda ha chiesto al designer Roberto Vanity Fair XC. The company asked the designer Lazzeroni di rivisitare Vanity Fair, adattandone le Roberto Lazzeroni to revisit Vanity Fair, adapting proporzioni agli stili di vita di oggi. Ne è nata una its proportions to the lifestyles of today. The result Vanity Fair XC Poltrona Frau Style & Design Centre ↑ home FR DE Joyeux anniversaire, Vanity Fair ! Poltrona Frau tant ses proportions au style de vie actuel. Il en est Alles Gute zum Geburtstag, Vanity Fair! Poltrona und die Poltrona Frau mit der Präsentation des Vanity fête les quatre-vingt-dix ans de son fauteuil-sym- né une version respectueuse de l’original mais enco- Frau feiert die neunzig Jahre des Symbol-Sessels Fair XC feiern möchte. Die Firma hat Designer Rober- bole, en présentant une version revisitée pour la re plus confortable et accueillante, avec une vaste und präsentiert mit der Kollektion 2020 eine über- to Lazzeroni gebeten, Vanity Fair zu überarbeiten, collection 2020. assise de 55 x 63 cm. Vanity Fair XC a une base de arbeitete Version. um seine Proportionen an die heutigen Lebenssti- 100 x 100 cm et une hauteur de 97 cm. La structure le anzupassen. Hieraus entstand eine Version, die À l’occasion du quatre-vingt-dixième anniversaire portante est en frêne massif patiné. Le rembourra- Anlässlich des neunzigsten Jahrestags der Präs- das Original respektiert, jedoch noch bequemer und du lancement de Vanity Fair, Poltrona Frau lance une ge utilise soit du crin végétal moulé à la main, soit entation von Vanity Fair bietet Poltrona Frau eine einladender ist, und eine breite Sitzfläche aufweist, relecture de son fauteuil-symbole, signée Poltrona du crin caoutchouté, et le coussin de l’assise est en Überarbeitung des Symbol-Sessels durch das Pol- die 55x63 cm misst.