i^vav S f t Hi ^ : Oggggjr^- j *7 , ---- r\-^.*5 t / ^ r ->t _ j r j* ■-.?iF^r*^^Svi*\ w." ■-• i r ' r l BiS i'T~~~ ~ ;JP ^ § ^ ^ P g »',j^ir^'[- j ■ ^S^-iy.'-o'-ii***&%'awga I-:J-±*_l.-^'i’ L |“ B »•• * • i.; ■■A-$$teM&M6M n Se 2 BE■ i 2 2 HI s 5 | S h i | f - J - m P [ |ome wasn’t built in a day. Neither was HemisFair ’68. But the speed with which a portion of downtown San Antonio, Texas, was transformed from an unsightly slum area to a showcase setting for an international exposition represents something of a construction miracle. Gleaming and beautiful as well as exotic and functional, the 92 acres silently reflect man’s engi­ neering ingenuity. From the start, there were those who said it couldn’t be done. But there also were those who resolutely set their course toward accomplishing the impossible. That so much was accomplished in so short a time is further evidence of the dedication, foresight and tenacity of those who conceived the idea of a World’s Fair in Southwest Texas. The concept of HemisFair arose in 1962 when a number of the city’s distinguished civic leaders sought a way to honor Mexico and the countries of Central and South America. Business and industrial leaders quickly took up the call and lent their uni­ fied support. Studies were made on the economic feasibility of such an undertaking and when favorable reports began to come in, a feeling of determination and solidarity became evident among the city’s popu­ lace. Citizens quickly approved a $30 million bond These artist’s renditions show something of what HemisFair ’68 issue and the project was off the ground. will look to the visitor. Above is the Tower of the Americas and But time had begun to run out before actual at right is HemisFair as seen in relation to downtown San Antonio. hemi§fair — cnlii construction could begin. A stern schedule had to unabated activity as workmen struggled to make be maintained if everything were to be ready by up time lost through adverse weather conditions. opening date of April 6, 1968. Almost at once To them, April 6 seemed like the day after tomor­ HemisFair began to dominate the thinking of row! But while skeptics shook their heads, bull­ everyone in and around San Antonio. No job ap­ dozers continued to bite into the earth, carpenters peared too big, no hours too long, no obstacle too swung their hammers a little faster, and concrete great to deter the people from their deadline. masons tirelessly plied their skills. The deadline Scant weeks before the gates to HemisFair would be met. were to open, the construction site buzzed with HemisFair ’68 will be a 184-day official world of the way to the top where it will serve as a ng restaurant and observation deck. Final con- truction is being made on the Institute of Texas Cul- res, top right; the U. S. Pavilion, the round building ;ht center; and the Civic Center, at left of the r. Also, construction is nearing completion on a story hotel at left center. The round building in eir deadline, transforming this nd is La Villita Assembly Hall and not a ings into a 92-acre tract of func part of HemisFair. Exotic landscaping has been added Duse of the Tower of the Americas in throughout the grounds and all is in readiness for the proaching the 200-foot level, roughly opening of the 184-day exposition. SOUTHWEST COLLECTION Texas Technological College LUBBOCK, TEXAS m*es on re v ie w exposition, running April 6 through October 6, on a treaty organization that governs the frequency, 92.6-acre plot of land adjacent to downtown San location and quality of world expositions. As the Antonio. The famed Alamo lies but 200 yards off first World’s Fair ever scheduled in the southern the perimeter. The land, reclaimed through Urban half of the United States, HemisFair promises “the Renewal Agency funds, has been transformed into flamboyance of a fiesta, the inspiration of man’s art, a veritable dream world of gleaming new structures, the marvel of his accomplishments in science and tranquil waterways, and exotic landscaping. industry, the fun of a Fair.” It also promises “a pene­ HemisFair has been officially sanctioned by the trating look into the cultures of the Western Hemis­ Bureau of International Expositions, a 33-nation phere and their legacy from the Old World,” all VSI stranger in the Alamo city and need help in finalizing your trip plans, VSI is your best source. The address is Planning to attend HemisFair but don’t know where to stay? Visitor Services, Inc. Visitor Services, Inc., a non-profit corporation de­ P. O. Drawer H San Antonio, Texas 78206 signed to aid you, the visitor, stands ready to help with your trip to San Antonio and the HemisFair celebration VSI pledges to provide "the highest standard of ser­ this summer. vice, equal treatment for all, fair and reasonable prices, VSI, created by the City of San Antonio, the San and genuine courtesy to everyone.” In addition to a Antonio Chamber of Commerce, and HemisFair, provides brochure giving accommodations and rates, VSI also will without charge a central services source for HemisFair send you an attractive pamphlet showing other attrac­ tickets, lodging and other information. If you are a tions in and around San Antonio. captured in the HemisFair theme “The Confluence of Civilizations in the Americas.” If that in itself weren’t enough excuse to stage a World’s Fair, San Antonio had another reason up her sleeve. This year marks the city’s 250th birthday and she wants the world to help her celebrate! Both attendance projection figures and ad­ vanced ticket sales indicate there will be no short­ age of guests for the summer-long party. Economic Research Associates of Los Angeles as early as 1963 estimated an attendance of 7M million, and many others have since upped that figure to what they believe to be a conservative 11 million. That’s a lot of company to drop in during a summer, but San Antonio plans to have a cake large enough for all. It will be a hard-to-please fair-goer who fails to realize full value of his $2 entrance charge. No expense has been spared to provide outstanding facilities to entertain and enlighten the visitor. The most visible symbol of HemisFair is its theme structure — the Tower of the Americas. This imposing 622-foot tall structure, built at a cost of $5.5 million and financed through general obliga­ tion bonds voted by the residents of the city, stands in practically the geographical center of the Hemis­ Fair site. The Tower, 52 feet taller than San Jacinto Monument and 67 feet higher than the Washing­ ton Monument, features a revolving restaurant at the 550-foot level. The doughnut-shaped dining room with a capacity of 312 persons, will make one complete revolution every hour, affording its pa­ trons a panoramic view of San Antonio and the South Texas countryside up to 100 miles. The larger of two observation decks atop the Tower of the Americas is located at the 579-foot Trees were spared whenever possible as construction pro­ gressed on the Tower, top left photo, and other structures. level and capable of holding 500 persons comfort­ ably. The open top deck, with a capacity of 340 Flags of the American nations flutter in front of HemisFair headquarters, an old German-English school, at bottom left. persons, is located at 605 feet. Three glass-fronted, outside elevators will carry 27 persons each from the ground to the top level in 43 seconds. types of performances. It also features 10,500 seats Like the Tower of the Americas, many of the beneath its 10-story acoustical ceiling. HemisFair buildings will remain after the Fair has The Civic Center’s classic theater combines run its course, leaving San Antonio a sizeable con­ beauty with practicality. Featuring a continental centration of civic structures. One of the most im­ arrangement, its facilities include a rehearsal hall portant to the city’s future is the $10.5 million Civic with full services, elevators, and spacious private Center, a magnificent three-building complex domi­ reception accommodations. Its 2,800 seats are fully nating the northwest quadrant of the Fair site. upholstered. A highly versatile convention hall-arena, large The third phase of the complex is a gigantic, enough to accommodate 95 percent of the conven­ 200,000-square-foot exhibit building. tions scheduled in the nation, is easily adaptable Texas will be afforded an opportunity to tell for trade shows, concerts, stage shows, expositions, the story of her colorful history through one of the ice shows, sports events, circuses and many other most exciting structures on the HemisFair site — the 4 ' associated with Texas. R. Henderson Shuffler, director of the Institute, described the purpose of the building and its dis­ play like this: “Most Texans have absorbed the phony myths perpetrated by the popular modern media. They think of early Texans as a bunch of hell-roaring bumpkins in buckskin who came brawling across the frontier, shoved the Indians and Mexicans out, and settled down to shooting each other at high noon in front of the village saloon. “They are apt to picture the typical modern Texan as a loud-mouthed wheeler-dealer in blue jeans and big hats, who fell into a barrel of oil and came up smelling like a millionaire.