BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Online Appendix: Advertisements of SLT brand stretching products Smokeless Tobacco Industry’s Brand Stretching and Surrogate Advertisements in India Amit Yadav,1 Pamela M Ling,2 Stanton A Glantz3 1Postdoctoral Scholar, Center for Tobacco Control Research and Education (CTCRE), University of California, San Francisco 2Division of General Internal Medicine, Department of Medicine, Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA. 3Division of Cardiology, Department of Medicine, Center for Tobacco Control Research and Education, Cardiovascular Research Institute, University of California, San Francisco, California, USA. Figure A-1: BABA Elaichi (silver coated cardamom seeds) ad seen in industry’s trade magazine which has same colour and brand name as BABA red 600 brand of chewing tobacco. (Available from http://tobaccoplusindia.com accessed on September 3rd 2019). Page 1 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382 BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Figure A-2: This image from the company’s website shows Bollywood superstar Mr Akhsay Kumar endorsing the BABA Elaichi (cardamom seeds) which has same colour and brand name as BABA red 600 brand of chewing tobacco. (Available from: http://www.baba.in/products/oral- gratifier/baba-elaichi.html?view=detail&productid=19 accessed on September 3rd, 2019). Page 2 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382 BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Figure A-3: Poster of BABA Elaichi sponsored ‘live in concert’ on Saturday 2nd November 2019 at Gachibowli Stadium in Hyderabad. Besides Salman Khan the poster mentions eight other Bollywood stars who are going to perform at the concert. (Available from Facebook account dedicated to the event ‘DaBangg The Tour – Hyderabad’ https://www.facebook.com/pg/DaBanggTourHyd/posts/ accessed on September 4, 2019) Page 3 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382 BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Figure A-4: On 19th August 2019 Bollywood Superstar Salman Khan tweeted this poster of BABA Elaichi sponsored ‘live in concert’. (Available from: https://twitter.com/BeingSalmanKhan/status/1163440820072009730 accessed on September 6, 2019) Page 4 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382 BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Figure A-5: BABA Supari (areca nut) ad in industry’s trade magazine which has same colour and brand name as BABA blue 160 brand of chewing tobacco. (Available from http://tobaccoplusindia.com accessed on September 4, 2019) Page 5 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382 BMJ Publishing Group Limited (BMJ) disclaims all liability and responsibility arising from any reliance Supplemental material placed on this supplemental material which has been supplied by the author(s) Tob Control Figure A-6: BABA Nauratan Pan Masala (mouth freshener) ad in industry’s trade magazine which has same colour and brand name as BABA Nauratan Qiwam brand of tobacco paste. Available from http://tobaccoplusindia.com accessed on September 4, 2019). Page 6 of 6 Yadav A, et al. Tob Control 2020; 29:e147–e149. doi: 10.1136/tobaccocontrol-2019-055382.