Agenda Item 7d, Attachment 1, Page 1 of 7 CalPERS Office of Public Affairs Strategic Communications Report The following items include highlights of strategic communication activities for the period covering July 1, 2018 through July 31, 2018: Date News Releases 07/12/2018 CalPERS Reports Preliminary 8.6 Percent Investment Return for Fiscal Year 2017-18 07/20/2018 CalPERS Benefits Education Event in San Diego CalPERS Print/Broadcast/Radio News Date Outlet Spokesperson Tone1 Port Hueneme City Council to consider putting sales tax increase on November ballot 07/01/2018 Ventura County Star O Pension Trust Fund an idea that can work 07/01/2018 Chico Enterprise-Record N Officials OK $752 million budget plan 07/02/2018 San Mateo Daily Journal O Grand jury finds high risk in Santa Maria, Lompoc pension plans* 07/03/2018 Santa Maria Times O American Canyon city budget includes funding for new sidewalks 07/03/2018 Napa Valley Register O Expect city services to deteriorate more 07/03/2018 The Davis Enterprise O Possible sales tax increase heads to Port Hueneme voters 07/04/2018 Ventura County Star O In wake of financial trouble, Oroville mayor will address city tonight 07/05/2018 KCRA TV O Shasta Lake could show what may come in Oroville 07/06/2018 Chico Enterprise-Record O Herald Fire borrows $460,000 to end CalPERS contract 07/06/2018 Lodi News N Walters: Californians need more candor about rising pension costs 07/08/2018 The Mercury News N CALmatters Commentary: Coy about taxes and pension costs*** 07/08/2018 Daily Republic Solano County N Local governments coy about taxes and pension costs 07/08/2018 Marin Independent Journal N Will Proposition 47 be reversed? 07/10/2018 Newsbank-California News O TUHS classified management and staff get early retirement offers 07/10/2018 Taft Midway Driller O Homeless coordinator continues as volunteer 07/12/2018 San Bernardino Sun O California Pension fund’s 8.6 percent return beats target** 07/12/2018 Merced Sun-Star P SH City Council approves engineering contracts for infrastructure projects 07/12/2018 Signal Tribune O Is the Not-So-Golden State Actually Drowning in Debt 07/13/2018 City Watch LA N More cuts coming to TUHS 07/13/2018 Newsbank-California News O Long Beach City College slashes deficit, looks to balance budget by fall 07/13/2018 Press Telegram-Long Beach O Homeless coordinator continues as volunteer after funding is cut4 07/14/2018 The Press Enterprise O 1 Agenda Item 7d, Attachment 1, Page 2 of 7 CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Oroville likely to pass sales tax measure 07/14/2018 Oroville Mercury Register O Civic calendar: Arcata council to discuss the Village 07/16/2018 Times-Standard Eureka O Anthem, Dignity negotiate, leaving hundreds in limbo 07/17/2018 Santa Cruz Sentinel O Pensions 07/17/2018 San Mateo Daily Journal N Dollars and sense An open letter to the City of Vallejo’s… 07/17/2018 Vallejo Times-Herald O Jerry Brown pushes for crucial decision on California pension reform before term expires5 07/17/2018 Press Telegram O Study: Cost of pensions dangerous 07/18/2018 The San Mateo Daily Journal N Parcel Tax Measure Is A Board Bailout 07/19/2018 Culver City Observer O We need to fix the system 07/20/2018 The San Mateo Daily Journal N Alameda set to hire interim city manager 07/20/2018 Chico Enterprise-Record O To pay for increased fire services, Ventura looks to cut overtime 07/21/2018 Ventura County Star Amy Morgan O PD Editorial: What is the state Supreme Court waiting for? 07/22/2018 Press Democrat O Deadline for funding of California water projects 07/23/2018 Daily Democrat O $1 billion coming to Bay Area for two new dams6 07/23/2018 The Reporter O A Topsy-Turvey Week for Charter Schools and School-Choice Tax Credits 07/24/2018 Beyond Chron P CALmatters Commentary: Pension fund earnings up but crushing debts remain7 07/25/2018 Daily Republic N A distracting push to divest 07/25/2018 LA Times O California Editorial Rdp 07/25/2018 Monterey Herald O Letter: Who’ll enter public service if retirement are attacked? 07/26/2018 San Jose Mercury News P City Leaders OK $22M payment to target pension shortfall 07/26/2018 Thousand Oaks Acorn O Political statements and public-employee pensions 07/27/2018 San Mateo Daily Journal O The California Legislature passes the pension buck – again8 07/28/2018 San Gabriel Valley Tribune N Sonoma hires interim planning director 07/30/2018 Sonoma News O 1P – Positive tone N – Negative tone O – Neutral tone 2 Agenda Item 7d, Attachment 1, Page 3 of 7 CalPERS Print/Broadcast/Radio News (continued) *Article also printed in: The Santa Ynez Daily Journal **Article also printed in: The Fresno Bee ***Article also printed in: The Napa Valley Register 4Article also printed in: Enterprise Record Chico 5Article also printed in: San Bernardino Sun; Whittier Daily News; San Gabriel Valley Tribune; Daily Breeze; Daily Bulletin; Daily News; Pasadena Star News; and Press Enterprise 6Article also printed in: The Mercury News and Times Herald Online 7Article also printed in: Marin Independent Journal; Appeal Democrat; Press Democrat; Mercury News; Napa Valley Register; and The Davis Enterprise 8Article also printed in: Redlands Daily Facts; Whittier Daily News; Daily Breeze; Press Telegram; Pasadena Star News; Daily News; Daily Bulleting; Chico Enterprise-Record; Daily Press; and the San Bernardino Sun 9Article also printed in: 10Article also aired: 11Article also printed in: 3 Agenda Item 7d, Attachment 1, Page 4 of 7 Online Enhancements, Videos, Social Media and Webcasts Videos, webcasts, webinars, and live events that were completed/released during the month of July 2018 (VLE) • CalPERS Announces Preliminary 8.6% Return for FY 2017-18 • CSOD Highlight Video (Board Offsite playback) • INVO Board Offsite Video Part 1 of 2 (Board Offsite playback) • INVO Board Offsite Video Part 2 of 2 (Board Offsite playback) • ITSB All Staff Meeting (replay) • 2018 Health Plan Statement • Sustainable Development Goals - Offsite Video Soundbite for Social Media 1 of 4 • Sustainable Development Goals - Offsite Video Soundbite for Social Media 2 of 4 • Sustainable Development Goals - Offsite Video Soundbite for Social Media 3 of 4 • Sustainable Development Goals - Offsite Video Soundbite for Social Media 4 of 4 Board Offsite (Live event and replays) • Welcome/Opening, Action Items • Investment in an Age of Technology Disruption • Rethinking the Core Economy • Sustainable Development Goals – Investment Perspective Panel • Sustainable Investment Program Vision • Welcome/Opening • High Deductible Health Plans and the Changing Landscape • The Challenges of Managing Opioids • Public Agency Regions Market Analysis • Population Health: Improving Behavioral Health Services • Enterprise Management Tools Including LEAN and CEM • Welcome/Opening • Board Governance: CalPERS Board Self-Evaluation • Innovations in the Quest for Board Diversity Followers and Growth Channel Total New Total Views Monthly Total Posts Followers Followers Views Twitter (@CalPERS) 16,309 -85 -- -- 187 (21 RTs*) Facebook 15,719 32 -- -- 42 LinkedIn 10,229 172 -- -- 21 YouTube 3,666 142 1,228,481 27,782 15 Instagram 1,666 22 -- -- 4 * Retweets are counted as a portion of the total. -- indicates that category does not apply for channel. 4 Agenda Item 7d, Attachment 1, Page 5 of 7 Monthly Mentions 2017-18 250 200 150 Mentions 100 50 0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Positive 9 19 11 9 8 7 8 8 1 5 11 1 5 2 2 2 2 5 0 9 2 1 0 1 6 Neutral 79 102 114 104 88 154 64 101 93 115 142 159 60 66 55 47 60 98 50 88 96 73 84 80 62 Negative 66 32 31 16 20 35 32 25 18 10 29 3 11 24 15 18 27 13 47 72 44 32 32 26 33 5 Agenda Item 7d, Attachment 1, Page 6 of 7 Mentions by Fiscal Year 4000 3500 3000 2500 2000 Mentions 1500 1000 500 0 2017- 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 18* Positive 542 1224 1335 1749 1206 877 706 384 354 429 377 359 97 31 Neutral 862 540 426 416 584 867 1033 931 1887 2219 2439 1751 1315 857 Negative 157 72 53 18 109 580 630 349 641 371 545 298 317 361 *Data through July 2018 6 Agenda Item 7d, Attachment 1, Page 7 of 7 2018 Board Meeting Webcast Viewership 1800 1600 1400 1200 1000 800 600 Webcast Viewership Webcast 400 200 0 Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May Jun Jun Jun Jun Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 209 283 181 673 275 254 210 739 239 302 226 767 261 325 237 823 251 258 232 741 External 279 339 88 706 369 178 102 649 158 165 111 434 196 502 80 778 190 240 122 552 2018 Webcast Dates No Board meeting webcast in January, July, and October. 7 .