Moomin© Moomin Characters™ A Worldwide Brand The Moomins are a carefree and adventurous family who live in their house in the peaceful Moominvalley. They are the central characters in the works of celebrated and beloved Finnish author and artist Tove Jansson. The Moomin stories have a strong humanistic message. TOVe jansson Finnish-Swedish writer and artist Tove Jansson (1914-2001) achieved worldwide fame as the creator of the Moomins, written and illustrated between 1945 and 1977. Tove wrote 9 novels, 4 picture books and hundreds of comic strips. Moomins have been translated into more than 50 languages and are still in print all over the world today. CREATED IN 1945 by Tove Jansson one of the top 20 licensed MOOMIN brands in the world 75 anniversary in 2020 SOCIAL 2 seasons NEw 330 K+ followers moominvalley Theme e-commerce 700+ licensees park worldwide MOOMIN.com in Japan DELIVERS to SERIES 100+ countries 60 K+ annual retail value 2019 followers 750+ million eur 230 K+ PUBLISHING followers shops CAFés 55+ languages 20+ Moomin 7 moomin moomin.com 130 k+ NEW TITLES ADDED shops cafes moomin fan club global ANNUALLY globally globally Dna Family Art & Design Friendship Tolerance Nature Courage High Awareness Gender Neutral POSITIONING Premium STRATHBERRY CHINTI AND PARKER MAKIA IVANA HELSINKI WOOD WOOD ARABIA FINLAYSON Chara!er Moomin Fashion MARTINEX UNIQLO LINDEX MAX H&M MCDONALD’S Mass Moomin timeline 1914 Tove Jansson is born 1954 The fourth book, 1977 The third picture book, 2013 Official launch on August 9. ”Moominsummer Madness”. ”The Dangerous Journey”. of moomin.com 1954 London´s Evening News 1980 The fourth picture book, 2014 Tove 100 is celebrated commissions and publishes the ”An Unwanted Guest”. around the world, the centenary Moomin Comic Strip of Tove Jansson´s birth. 1990 The Japanese Moomin animation, 104 episodes, is produced, still on air 54 2014 Animated feature film: 9 1 to this day. ”Moomins on the Riviera”. 19 9 2015 Moomin 70 Jubilee, 70 years 0 since the first Moomin book. 2015 Junibacken opens a major ’s 1930 Moomin exhibition and play 1930’s Tove Jansson draws the area in Stockholm first version of a Moomintroll 2015 on the wall of the outhouse. Mid-1950’s First Moomin licensed products; ceramics by Arabia and 1940’s Tove uses a Moominlike handmade Moomin dolls by Ateljé Fauni. character as a re-occuring signature in the magazine Garm. 1957 The fifth book, 1990 Re-launch of the Arabia mug. ”Moominland Midwinter”. Almost 1 million Moomin mugs 3 are sold every year since then. 94 1 1960 The second picture book, ”Who Will Comfort Toffle?”. 19 6 2016-2018 Tove Jansson/Moomin 0 Artwork Tour, Stockholm-Gothenburg -Copenhagen-London-Tokyo-Seoul. 2017 Re-opening of the Tove Jansson Museum at Tampere Hall, Finland. 1945 The book ”The Moomins and 1992 Japanese animated feature the Great Flood is published. 2017 Mumin-Kaffe, a new film ”Moomin and the Comet”. chain of Moomin cafés, opening 1946 The first book about the Moomins, all over Scandinavia. ”Comet in Moominland” is published. 1993 The first themepark ”Moominworld” opens in 1962 The sixth book, ”Tales from 2017-2018 Oxfam + Moomin, Naantali, Finland. 1948 The second book: Moominvalley”. The Invisible Child Campaign. Finn Family Moomintroll. 2001 Tove Jansson dies. 1965 The seventh book, 2019 New Moomin Theme Park 1950 The third book, ”Moominpapa at Sea”. in Japan. 2010 Film: ”Moomin and the Comet ”The Exploits of Moominpappa”. Chase” with music by Björk. 1970 The eight book, ”Moominvalley 2019 New TV animation 1952 The first picture book, in November”. ”Moominvalley”, launching ”The Book about Moomin, Mymble 2011 Launch of the first official first season will have 13 episodes and Little My”. Moomin Shop in London. x 22 minutes. 2020 75th anniversary of the Moomins! Launch of the #OURSEA campaign. Moomin sales worldwide Total retail value 2019 750 000 000 euro 849% growth 2004-2019 The sub-agents of moomin Rights & Brands PPW Sports and Brand4Rent Entertainment Bavaria CPLG The Point SMC 1888 Rights & Brands Monday SMCJapan 2Friday Medialink King Features TS Partner Plus moomin locations 20+ 3 Shops Theme parks Located in finland, Located in Finland uk, asia and Hawaii and Japan 2 7 Museums Cafés Located in Finland located in Finland and asia Moomin Apps Moomin move moomin: "tch and explore Tribe.Red Tribe.Red Moomin adventures: jam run Moomin language school Moomin welcome to moominvalley Snowfall oy Playvation oy Poppin games, inc. wins ‘Best Ani"ted Kids Programme’ at Content Innovation Awards “Moominvalley” is a Finnish-British co-production directed by Academy Award® winner Steve Box and produced by Gutsy Animations in association with Yle and Sky. In Finland, the series saw record- breaking ratings, with one in four Finns (1.5 million people) tuning in to watch the first episode. As of today, the programme has been acquired to over 25 countries. “Moominvalley” has also been awarded ‘Best Animated Kids Programme’ at the fifth annual Content Innovation Awards in Cannes at the MIPCOM fair, which is Europe’s biggest and most important commercial event for the TV industry. Sales Europe Launched UK (sky kids and sky one, now tv), Uk (scottish gaelic, bbc alba), Finland (Yle), Netherlands (NPO ZAPP), Poland (puls tv, Canal+), Estonia (ETV), Latvia (TET SIA svod), France (ftv) Launching Czech Republic (czech television), Switzerland (RTS), Iceland (RUV) Asia Launched Japan (nhk 4k and vod hikari tv for docomo), China (Youku), Hong kong (viu tv), Launching Taiwan (pts), South Korea (svod qualson co. ltd) Help save #oursea In 2020 the Moomins turn 75. Ever since Tove Jansson drew her first Moomintroll these curious creations have always lived in, together with and at the mercy of the natural world. The sea has always played a vital role in the Moomin universe. It represents freedom and adventure as well as danger and the awe-inspiring force of nature. To mark the 75th anniversary of the Moomins we are launching the #OURSEA campaign in collaboration with the John Nurminen Foundation to help raise funds for the protection of our beloved Baltic Sea. www.rightsandbrands.com Conta! Patrick Ullman CEO [email protected] Kristin Tjulander Marketing & Sales Director [email protected] .