POWERING YOUR DIGITAL DREAMS Digital #bestinyou Marketing VENTURE INTO A WORLD BEYOND IMAGINATION An estimated 4.45 billion people were the latest available numbers of active internet users dated till January 2020. This represents a whooping 59 percent of the entire world’s population. With the rise of the technological era, the numbers are expected to increase at a pace we cannot predict, as the virtual world is taking over daily tasks, accessing of information, and connecting people globally. With the presence of gadgets such as laptops, tablets and smartphones, technology is now the center of everything we do in our daily lives. The birth of digital marketing and the benefits it brings are massive. The implementation of this money-making tool gives one the ability to target demographics accurately, faster measurement of results and tracking, collecting of relevant data more effectively, provides an immense scope of market reach, and many other advantages under its wings. Revolving around digital devices, platforms, media, data, and technology, digital marketing facilitates efficient interaction between the audience targeted and the brand itself, providing relevant market behaviour insights for better formulations of business strategies. Our Diploma in Digital Marketing and Bachelor of Advertising and Digital Marketing Communication (3+0) courses offered here at SEGi College Penang are designed to equip you with industry-relevant skills and knowledge to launch your career in the digital world and provide a framework for lifelong learning. CONTENTS 6 Reason to Choose SEGi 3 SEGi Group of Colleges 4 First-Class Resources for a Quality Learning Experience 5 World Renowned University Partner 6 Study Route 6 Programme Matrix 7 Programme Modules 8 - 10 3 WIDE RANGE OF REAL-WORLD WORLD-CLASS QUALITY COURSES EXPERIENCE ACADEMIC LEADERS Tailored to your Passion Empower today, Dedicated academicians, Programmes offered at SEGi Lead tomorrow Great mentors Group of Colleges, from SEGi Group of Colleges partners With strong industry connections, foundation to post-graduate level, with a plethora of value corporate our world-class faculty members are well-rounded, meticulously partners to ensure SEGi students are passionate in teaching and planned and are equivalent to obtain the experience needed coaching students to their full other prestigious international to be workplace ready upon potential and excel in their chosen universities. graduation. field. REASONS 6TO CHOOSE SEGi TRUSTED & FUTURE SKILLS CAREER READY FIRST RECOGNISED FOCUSED CLASS GRADUATES Continuing the legacy Shine & stand out from the Top of the class since 1977 crowd 93% of SEGi graduates are Established in 1977, SEGi has The SEGi future skills Programmme employed or pursuing further undergone significant growth in provides opportunities to enhance studies within 6 months of providing quality education to students’ learning experience. graduation.* willing minds and talents, making With more than 100 workshops it one of the most established, and seminars to be explored, SEGi trusted and recognised education let you go beyond the classroom institutions in Malaysia. to enhance your skills and secure your future. *Employability tracer study in comparison with MOHE Graduate tracer study 4 SEGi GROUP OF COLLEGES First established in 1977 as Systematic College, SEGi Group of Colleges has undergone significant growth, strengthening the quality of its wide range of programmes from foundation, diploma, degree and post-graduate. SEGi Group of Colleges is dedicated to provide students the opportunity to earn a foreign degree in Malaysia with its world renowned university partners. In addition, SEGi also have strong presence of international students who seeks quality, globally-recognised education in Malaysia. With the strong heritage in catering to working professionals, SEGi Group of Colleges offer an array of in-demand programmes to those who wish to enhance their careers by obtaining higher qualifications, such as degree programmes, MBA and other professional courses, in a flexible manner. SEGi COLLEGE SEGi COLLEGE SEGi COLLEGE SEGi COLLEGE SUBANG JAYA KUALA LUMPUR PENANG SARAWAK The campus is strategically The campus is located in the The campus is located in Green Located in the vibrant city of located in the Klang Valley, just heart of Kuala Lumpur and is Hall, a unique coastal location, Kuching, SEGi College Sarawak next to The Summit shopping only 240m from the Masjid which provides an ideal learning is one of the largest private complex. Being one of the Jamek LRT Station. The campus lifestyle with affordable cost of colleges in East Malaysia. The pioneers for Early Childhood is supported by experienced, living. The college offers a wide campus offers programmes Education, the campus is reputable academicians offering range of programmes in the in the fields of Management, also most sought-after for its knowledge and trainings in fields of Business & Accounting, Accountancy, Hospitality, Business programmes. Students Business & Accounting, Allied Early Childhood Education, Information Technology and of this college also have the Health Sciences, as well as Information Technology, Law, the only campus in the convenience of public transport. Hospitality & Tourism fields. Engineering, Hospitality & East Malaysia to offer Law The college is within 5 minutes Tourism and American Degree programmes at diploma and Apart from being a Centre of walk to the USJ 7 Light Rapid Program (ADP). degree levels. Excellence for Business and Transit (LRT) and Bus Rapid Accounting as well as Hospitality The campus was awarded the The college was awarded a Six Transit (BRT) stations. and Tourism, the campus highest Six-Star (Outstanding) Star rating (Outstanding) for The campus is the winner of the has received the Five-Star award by MyQuest 2016/17 Private Colleges in MyQuest highest Six-Star (Outstanding) (Excellent) award from MyQuest for the ‘Private Colleges’ 2016/2017. MyQuest award for three 2016/2017 for ‘International category. consecutive years from 2012 to Students’ category. 2017. 5 FIRST-CLASS RESOURCES FOR A QUALITY LEARNING EXPERIENCE PARTNERSHIPS WITH INTERNATIONAL CUTTING-EDGE INDUSTRY COLLABORATIONS COMPUTER LABS SEGi Group of Colleges We work with some of the Our business and accounting establishes strong links with world’s most prestigious students have access to top-of- key industry players from universities from the United the-class computer labs with a wide range of fields to Kingdom, Australia and USA cutting-edge technologies, provide access to internships to develop a knowledge- which double as a research and job opportunities for our rich and industry-relevant and resource tool to aid students. curriculum. students in class assignments and data analyses. WELL-STOCKED BUSINESS & ESTEEMED LIBRARIES ACCOUNTING INDUSTRY ADVISORS Each SEGi campus is CENTRE OF In line with our brand promise equipped with a well-stocked EXCELLENCE to provide a complete learning and up-to-date library that We have established a experience, we work closely includes web databases and Centre of Excellence (CoE) for with reputable industry advisors other electronic resources for SEGi College Kuala Lumpur, to facilitate the transfer of students’ use. to ensure a world-class tertiary knowledge and experience to education for our business engage our students with real- and accounting students. life industry exposures. 6 WORLD RENOWNED UNIVERSITY PARTNERS University of Greenwich (UOG) University of Greenwich (UOG) can trace its roots back to 1890, founded as Woolwich Polytechnic and later awarded university status in 1992. The University has a long history in the field of education and has three campuses in south east London and Kent within a progressive learning environment supported by modern and hi-tech facilities. Today, it has 1,200 programmes including some of the more popular choices of Law, Nursing, Business, and Engineering. The University has been acknowledged by the sector and its peers to be a silver rated provider of higher education according to the 2017 Teaching Excellence Framework (TEF). UOG is also the proud recipient of The Queen’s Anniversary Prize for Higher and Further Education 2015, awarded for innovative research and development carried out by Greenwich’s Natural Resources Institute within the Faculty of Engineering & Science. STUDY ROUTE SPM / O-Level or equivalent qualification 1 3 credit credits Certificate Diploma Certificate in Business Studies Diploma in Digital Marketing Collaborative Degree (3+0) STPM / A-Level / UEC / Pre-U or equivalent qualification BA (Hons) - Advertising & Digital Marketing Communications PROGRAMME MATRIX 7 Programme Awarding Institution Entry Requirements Campus • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualifications; OR • A pass in Unified Examination Certificate (UEC) with minimum Grade B in 5 subjects. • A pass in STAM, with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR BA (Hons) Advertising • Any qualifications equivalent to Diploma or Advanced University of & Digital Marketing Diploma (Level 4 or 5, MQF); OR Penang Greenwich, UK Communications 3+0 • Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification • International students are required to achieve Malaysian University English Test (MUET) Band 4 OR IELTS (6.0) OR TOEFL (600). Note: The requirement