Key facts The Advertiser South Series provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike. •2 disti nct editions: The DDlitarlington, Aycliff eand Sedgefield Advertiser and Wear Valley Advertiser contains local editorial and advertising which gives the publication a strong community feel. •Retention value: The Advertiser South Series is a weekly publication, its readers refer back to it again and again throughout the week. •Almost blanket coverage: The Advertiser South Series reaches 3 in 4 households in its distribution area, higher than any other publication in its distribution area. 1 •Affluent readership: 50,900 (46%) of Advertiser Series readers are social grade ABC1 who have large amounts of disposable income. 1 •Varied reader profile: The Advertiser South Series is read by a wide variety of ages and lifestyles. It reaches a younger age group than paid for publications, almost 1 in 4 readers are aged 15 to 34. 1 Distribution area OAKENSHAW CROOK PAGE BANK FIR TREE SUNNYBROW SPENNYMOOR GARMONDSWAY NEWFIELD EAST HOWLE FERRYHILL BINCHESTER MAINSFORTH WITTON LE WEAR WESTERTON ESCOMB LEEHOLME ETHERLEY WINDLESTONE BISHOP AUCKLAND BRADBURY WINDMILL OLD ELDON ST HELEN AUCKLAND MORDON RAMSHAW SHILDON NEWTON AYCLIFFE PRESTON LE SKERNE REDWORTH THORPE THEWLES BOLAM AYCLIFFE COATHAM MUNDEVILLE WALWORTH GATE LITTLE STAINTON WALWORTH WHINNEY HILL BARMPTON ARCHDEACON NEWTON FAVERDALE GREAT BURDON Key MERRYBENT DARLINGTON MANFIELD CLEASBY Darlington, Aycliffe & MIDDLETON ONE ROW LOW DINSDALE Sedgefield Advertiser NEASHAM NEWTON MORRELL Wear Valley Advertiser ERYHOLME GIRSBY Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010 Readership information The Advertiser South Series is distributed to more households than any other publication in its area. •Readership: There are 197,729 adults in the Advertiser South Series total distribution area, of Readership information: which 113,029 adults read the publication each week, with 126,000 readers monthly. Weekly readership: 113,029 •Household reach: The Advertiser South Series Weekly distribution: 80,821 reaches almost blanket coverage in its 10% readership: 111,910 distribution area with 3 in 4 households receiving a copy each week. 10% population reach: 52% •Reader profile: The Advertiser South Series Monthly reach: 126,000 attracts a younger audience with in excess 27,500 readers aged 15 to 34. More than 50,000 readers are social grade ABC1 meaning they have large Area information: amounts of disposable income. Area population: 197,729 •The top 5 locations by reach: Ferryhill Chilton (65%), Shildon (65%), Newton Aycliffe (64%), Area households: 106,516 Darlington (61%), Sedgefield Rural Area (59%). 10% population: 197,729 •The top 5 locations by readership: Darlington (44,175), Newton Aycliffe (14,613), Ferryhill Chilton (10,319), Crook (9,710), Spennymoor (9,701). Reader profile Readership Readership % Area Area % Male: 52,673 47% 95,098 48% Female: 60,356 53% 102,631 52% Aged 15 to 34: 27,586 24% 55,317 28% Aged 35 to 54: 40,338 36% 68,278 35% Aged 55+: 45,105 40% 74,134 37% AB: 22,094 20% 40,353 20% C1: 28,885 26% 49,837 25% C2: 25,634 23% 42,467 21% DE: 36, 416 32% 65, 027 33% Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Ferryhill Chilton 15,844 10,319 65 Shildon 8,880 5,740 65 Newton Aycliffe 22,895 14,613 64 Darlington 72, 099 44, 175 61 Sedgefield Rural Area 6,702 3,935 59 Crook 17,972 9,710 54 Spennymoor 20,476 9,701 47 Bishop Auckland Rural Area 32,932 9,477 29 Darlington Rural 16,595 4,240 26 Top readhidership ltilocations: RkdRanked by readhidership Location Population Readership Reach% Darlington 72,099 44,175 61 Newton Aycliffe 22,895 14,613 64 Ferryhill Chilton 15,844 10,319 65 Crook 17,972 9,710 54 Spennymoor 20,476 9,701 47 Bis hop AkldAuckland RlRural Area 32, 932 9, 477 29 Shildon 8,880 5,740 65 Darlington Rural 16,595 4,240 26 Sedgefield Rural Area 6,702 3,935 59 Stanhope Rural Area 11,458 1,120 10 Source: 1 VFD (July to December 2009), distribution 80,821, JICREG as at January 2010.