SYCo ENTERTAINMENT COMPANY PROFILE April 2014 Background SYCO Entertainment was founded in May 2002 as a production and marketing company for music, TV, film and digital content. • More commonly known as SYCO. • TV personality and producer Simon Cowell founded SYCO in conjunction with Sony Music Entertainment Inc. • Operates primarily in the United Kingdom and the United States. SYCO Television • Manages “The X Factor” franchise, a singing talent television show. o Launched in the United Kingdom in 2004. o Launched in the United States in 2011. o Produced in 41 countries. • Manages “Got Talent” franchise, an internationally successful talent television show. o Launched in the United States in 2006. o Produced in 60 countries. o Most successful television format in the world. • Launched “The You Generation,” the world’s first global online audition process o Started on YouTube in March 2013. o Available in 26 countries. SYCO Music SYCO Music is the record label by SYCO Entertainment, partnered with Sony Music Entertainment Inc. • Sign winners and finalists of “The X Factor” and “Got Talent.” • Primarily English artists including One Direction, Leona Lewis, Olly Murs, and Little Mix. • Relationships with other Sony Entertainment Inc. labels such as Columbia Records, RCA Records and Epic Records. • Achieved 13 number one albums and 22 number one singles in the United Kingdom. • Signed 26 artists as of December 2013, mostly known for international boy band One Direction. MORE INFO • Offices in London and Los Angeles. • More than 50 employees. • Charles Garland is Global CEO of SYCO Entertainment. • Sir Philip Green and Karren Brady serve as advisors. SYCO WISH SHOWCASE • Showcase of SYCO Music artists to benefit the Make-A-Wish Foundation. • Friday, June 13, 2014. • Central Florida Fairgrounds in Orlando, Florida. • Includes internationally known artists such as One Direction, Little Mix, Olly Murs, Cher Lloyd, Fifth Harmony, and Leona Lewis. • For more information, visit www.syco-entertainment.com/sycowish SYCO Entertainment, also known as SYCO, is a production and marketing company for music, TV, film and digital content. Since 2002, SYCO Entertainment has been largely successful in its endeavors, producing music for high-profile artists and managing two internationally known reality television shows. .