(JPMNT) Journal of Process Management – New Technologies, International Vol. 4, No.3, 2016. WINE AND WINE TOURISM IN MACEDONIA Assoc. Prof. Cane Koteski, PhD University “Goce Delcev”, Faculty of Tourism and Business Logistics, „Krste Misirkov“ 10-A, 2000 Stip, Makedonija, [email protected] Assoc. Prof. Zlatko Jakovlev, PhD University “Goce Delcev”, Faculty of Tourism and Business Logistics, „Krste Misirkov“ 10-A, 2000 Stip, Makedonija, [email protected] Dragana Soltirovska, master „Franc Rozman“ 106, 1300 Kumanovo, Makedonija, [email protected] Professional Paper doi:10.5937/jouproman4-11128 Abstract : Wine (Latin: vinum) is an alcoholic the country together with the sun, the food beverage obtained by the fermentation of the grapes, and the endless natural beauty. Under the the fruit of the vine plant. In Europe, according to legal regulations, the wine is the product obtained old storytellers who will meet the exclusively by full or partial fermentation of fresh plantations Vineyard biggest secret of taste grapes, clove or not, or of grape must. The of wines from Macedonia's sun to the transformation of grapes into wine is called region of Central Macedonia gives its vinification. The science of wine is called oenology. specificity of each grape. When you start In some other parts of the world, the word wine can be true of alcohol obtained from other types of fruit. from Veles to Kavadarci, Negotino, Demir These wines are referred to as fruit wines, or wear a Kapija to Gevgelija you through vineyards name by which the fruit is used for obtaining them and flooding large and small wineries that (for example apple wine). Wine tourism is a type of very authentic way with its architecture tell tourism that involves visiting wineries, tasting, macedonian wine story. In Macedonia in consumption and purchase of wine, usually directly from the manufacturer. This type of tourism includes the last ten years intensively developed and visits to wineries, vineyards and restaurants famous wine tourism with small wineries around for special local wines, as well as organized wine the original atmosphere you back to the past tours, visits to wine festivals and other special and tradition of enjoying wine story. Of the events. Many wine regions around the world to capital Skopje until south of the country promote this tourism because it affects very positively to the local economy. In these regions, already are functioning real small oasis with viticulture and hospitality organizations have spent wine houses, wineries and gorgeous significant resources over the years for the several-offer for lovers of pleasure and promotion of wine tourism. Wine tourism in my tasting of wines and authentic Macedonian country is respected, but strong growth. food. Who once seen Macedonia must Key words : wine, oenology, tourism, wineries, remember the taste of the wines from this promote. country and the irresistible charm of these areas. Some of Macedonian wineries Introduction working intensively in this direction. Wineries in its offer includes The story of the Macedonian wine is a accommodation in their facilities to attract story with countless characters, tastes and tourists who want to experience something secret recipes that traditionally for centuries different in this aspect. While staying in one from generation to generation. "It is a story of the apartments at one of the wineries, that knows no beginning or end" - this is a nearly every part of which is connected statement of Macedonian winemakers who with the production of wine grape are very proud of their tradition of icing of cultivation, packaging, sorting and the like, vineyards from many different and unique it is within your reach and you fully varieties and manufacture of wines. comprehend the process of creating a new Macedonian wine is one of the symbols of wine. 8 www.japmnt.com (JPMNT) Journal of Process Management – New Technologies, International Vol. 4, No.3, 2016. Some of Macedonian wineries have a We can list other types of wines: still rich and long history. At that point, you can and sparkling wine, dry wine, semi-dry, really experience something different apart semi-sweet and sweet wines, table wines, from the already routine vacation that wines strengthened etc. includes beach and lake / sea. 1.2 How to serve wine 1. Macedonian wine Proper temperature of serving wine Macedonia has a rich wine history. will undoubtedly improve its taste and During the time of Philip II and Alexander smell. Excessively chilled wine loses its the Great, the members of the Macedonian aroma and taste and insufficiently cooled royal dynasty known as great lovers of wine uncomfortable drinking, primarily due wine. This tradition continued during the to excessive evaporation of the alcohol Roman Empire where Macedonia was one covers all odors and changing the of the most important wine regions of the characteristics of the wine. empire. Also significance of the wine is kept during the penetration of Christianity, - Red wine is served at a temperature of 16 when almost all Orthodox Church ° C to 18 ° C ceremonies conducted in churches wine is - White wine is served at a temperature of part of the tradition. Today Macedonia has 12 ° C to 14 ° C 24,000 hectares of vineyards and annually Macedonian wineries produce about - Rose wine served at a temperature of 10 ° 236,000 tons of grapes, which is equal to C to 12 ° C 220 million liters, putting the country in 25th place in the world. The official - Sparkling wine is served at a temperature domestic consumption is more than 10 of 8 ° C to 10 ° C million gallons that only 5% of Macedonian wine production is used for domestic Serving of wine is made in wine consumption. glasses. There are basically 4 types of wine glasses, for the red, white, sparkling and 1.1 Classification of wine dessert wine. Wine glass must be clean and thin glass without engravings. The bracket Wine in many ways is a complex height is different and it is determined how brew. The method of its manufacture, much heat the wine over the hand. The combinations of different grape varieties, glass must be of greater volume, so for the richness of aromas and flavors that example, if the glass Pour 150 ml wine, its develop in the glass, the complexity of volume should be at least 300 ml. factors that influence the development of the characteristics of the wine ... and many 2. Wine tourism other reasons make wine only liquor, while explaining and our fascination with it. The Wine tourism = + wine industry + biggest division is: tourism. Wine tourism is a complex phenomenon: culturally authentic occasion - White wine - produced from white wine for festivals dedicated to wine affects the grape varieties architecture of the village, educational, romantic. - Red wine - produced from red wine grape varieties - "Wine tourism is visiting vineyard, wineries, wine festivals and exhibitions are - Rose wine - produced from red wine grape organized in order for recreation" varieties, but in the production process (Johanson, 1997). there is limited contact between the juice and skins of grape 9 www.japmnt.com (JPMNT) Journal of Process Management – New Technologies, International Vol. 4, No.3, 2016. - Wine tourism - "Visiting vineyard, 2.2 Wine regions in Macedonia wineries, wine festivals, wine exhibitions in the wine tasting and / or sightseeing, wine According to climate characteristics regions are the primary motives" (Hall et al, and EU classification, Republic of 2000). Macedonia is considered as III-C-b area for growing vines and adopted oenological Wine Tour includes: food and wine, rules governing this area. The main feature enjoying the environment, living or of this area is that guilt can have extended recreation, many cultural, natural acidification, but not to enrich, which and other activities that are available in the corresponds to the law and current practice wine regions. Economic and social benefits of winemaking in the country. of wine tourism, an increased number of visitors (domestic and foreign) coming In Macedonia there is a wine-growing several times, extended holidays and area, which geographically can be divided increased spending of visitors increased into three regions: satisfaction among visitors due to increased • Vardar valley, is Central Region entrepreneurship to tourists, increased (Povardarie viticultural area) - demand for sales of wine "from the covers about 83% of total basement". production, 2.1 Wine tourists • West (Pelagonia-Polog region) - covers 13% of production and Wine tourists are visiting the vineyard, • Eastern Region (former Pcinja- wineries, wine festivals and wine shops in Osogovo viticultural area) - includes order to rest. Wine tourists can be divided 4% of total production. into three categories according to incentive / pending: The three regions are divided into 16 sub-regions (vineyards) are characterized - Random or curious wine tourists with different production conditions and different intensity of production. The - Interested wine tourists largest production of wine grapes and wine - Committed wine tourists takes place in the Tikves region. Tikves covers all areas suitable for cultivation of Motivation wine consumer may be: wine grapes in Kavadarci, Negotino and wine tasting, learn something new about Demir gate, as well as parts of Prilep and wine, to be in a rural environment, to enjoy Veles. The climatic conditions in the region the beauty of vineyard, learn about culinary allow successful cultivation of wine grape tourism, have fun, appreciate and varieties in all stages of ripening of the architecture and to know eco tourism etc. grapes. The main varieties grown in the region are red Vranac, Merlot, Cabernet Services in wine tourism: tourists Sauvignon, Pinot Noir, Kadarka, white expect full sensory experience, new Chardonnay, Belan, Muscat, Riesling, knowledge for a particular region, and an Sauvignon Blanc, Semilon, Smederevka, opportunity for relaxation; attention to Rkaceteli, Muscat Ottonel, Temjanika, accommodation, restaurants, hospitality, Zilavka and rosé Stanushina.