Torres Strait G Poruma Island R Horn Island E DARWIN A T Thursday Island B G A R R R I ER R E E Jardine E F River NP A CAIRNS T QUEENSLAND Mission Beach B A A USTRAL I A BRISBANE DARWIN R Weipa R CANBERRA PERTH Visitor Information Centre I Paddle Boarding,E Mission Beach ADELAIDE SYDNEY R Munkan Gulf of MELBOURNE Kandju NP Haggerstone R E Carpentaria Island E HOBART Katherine F Strength in the face of adversity: Understanding the key role Lizard Island Cape York played by the Mission Beach Visitor Information Centre in Peninsula responding to and recovering from Cyclone Yasi. Cooktown Borroloola Lakeland Staaten Port Douglas DRIVING INFORMATION River NP Palm Cove Double Island Mission Beach is located on the determined journey in restoring the Green Island Chillagoe Cairns Queensland coast betweenFo rCairns road co nandditi on repregion’sorts visit: tourism industry.” Karumba Atherton Fitzroy Island Tablelands Innisfail Townsville. It is bound byww Worldw.131 9Heritage40.qld.go v.au and Normanton Dunk Island Mission Beach rainforest and the World Heritagewww.racq. clistedom.au Angi Matveyeff Bedarra Island Cardwell Manager, Mission Beach Tourism Hinchinbrook Island Great Barrier Reef. TourismFor ism othere Q ueensland information visit: Croydon Georgetown Ingham www.queenslandholidays.com.au Lawn Hill NP Orpheus Island region’s most important industry, worth Paluma NP Palm Island The worst affected areas were Tully, Hayman Island Townsville Magnetic Island an estimated $100 million to Ttheenna nt Creek Silkwood, Mission Beach, Innisfail and Ayr Hook Island Bowling Green Bay NP Burdekin economy. It employs over 20,000 people Camooweal Home Hill Daydream Island Cardwell. Cyclone Yasi also caused Charters Towers Bowen South Molle Island in Tropical North Queensland. massive damage to the resort Cloncurry White Mountains NP Airlie Beach Richmond Proserpine Hamilton Island infrastructure at Hayman, Dunk, and Cape Hillsborough NP Conway NP Long Island The Mission Beach Visitor Information Mount Isa Julia Creek Eungella NP Bedarra islands and the surrounding Hughenden Lindeman Island Centres (VIC) primary focus is Northern Mackay Brampton Island Marian P Tcommunities.erritory A Sarina Keswick Island generating business for the local tourism Moranbah C I Tobermorey F industry and welcoming visitors to the I The VIC took a lead role in cyclone Winton Queensland C D H region. ON recovery efforts and wasO integralBoulia in the W XXXX Island HU Y E HW Clermont Yeppoon WY Y Great Keppel communicationsNTY H to all levels of The VIC is managed by Mission Beach PLE TROPIC OF Barcaldine Emerald Rockhampton Island Wilson Island TROPIC OF Blackwater government, media CandAPRI CtheORN relatives of Heron Island CAPRICORN Business and Tourism (MBBT),Alice the Sprin gs Diamantina NP Longreach Gladstone visitors and residents who were in the Miriam Vale Tannum Sands region’s peak tourism body. The VIC also Agnes Water Seventeen Seventy region. The VIC was also Bheavilyedourie involved Kroombit Tops NP Lady Musgrave Island receives support in the way of funding Blackall Lady Elliot Island in ensuring the housing and well-being of Biloela Bundaberg and office space from Cassowary Coast Carnarvon NP Expedition Simpson Welford NP Idalia NP Monto Fraser Island TRAVELLING DISTANvolunteer,CES (KM) paid, governmentDesert NP and armyW indorah NP Gin Gin Regional Council (Council). Eidsvold Childers Hervey Bay personnel who came to the region to Maryborough Birdsville Injune Gayndah “In the early hours of FebruaryMAJOR 3,CI T2011,IES IN TO BhelpRISB AinN Ethe rebuilding efforts. Tiaro Sydney to Brisbane Category 5 Cyclone Yasi crossed the Charleville Roma Noosa via Pacific Highway .....................................More than .9a2 8year later, parts of the Kingaroy Maroochydore Australian coast at Mission Beach South Mitchell Miles Chinchilla Sydney to Brisbane region are still feelingAu thest rimpacts.alia Key Quilpie Caloundra between Cairns and Townsville,via New bringingEngland H ighway ......................973 Dalby Moreton Island tourism infrastructure, such as local peak wind gusts estimatedSy dnat e285kmy to Bris bperane Innamincka BRISBANE jetties, need to be re-built and some St George Moonie North & South hour. Within hours, the staffvia N ofew Missionell Highw ay ....................................1254 Toowoomba Stradbroke Islands Warwick Melbourne to Brisbaneparts of the national park remain in a Thargomindah Cunnamulla Inglewood Gold Coast Beach Tourism began their dedicated and Restaurant, Mission Beach Goondiwindi via Newell Highway ....................................poor state..1674 Stanthorpe Springbrook NP Currawinya NP Lamington NP Adelaide to Brisbane Y W Main Range NP H via Barrier Highway/ L Mt Barney NP L Moree Newell Highway ............................................2100 Marree New South Wales E Glen Innes Grafton W E Bourke N Y Gympie Mossman MAJOR QUEENSLAND Narrabri W H Coffs Harbour Murgon Port Douglas D Testimonial DESTINATIONS TO Kybong Noosa N Coolum Kuranda A QUEENSLAND REGIONS Wondai Nambour L Maroochydore Mareeba G CAIRNS Tamworth Y Montville Mooloolaba Atherton N Brisbane to Toowoomba ............................123 Kingaroy E W “Mission Beach and surrounding regions suffered both structural and much vegetation damage,Cob butar after H Maleny Herberton NBabindayngan Port Macquarie Kawana W Brisbane to Warwick .....................................154 Nanango C Malanda E I dusting ourselves off, we went immediately into recovery mode. We have made greatCaloundra steps forward and Innisfail F Blackbutt Beerwah Ravenshoe N I Brisbane to Kingaroy .....................................211 Broken Hill Mission Beach C A appreciate the numberBri sofba nvisitorse to Stant hthatorpe .............................are continuingP.o2rt1 4August ato choose Mission Beach as their preferred holidayTully Dubbo P Esk Caboolture Muswellbrook destination.” Hampton Brisbane to Hervey Bay ..............................291 Fernvale Bribie Island Cardwell Newcastle Brisbane to Goondiwindi .........................349 Strathpine Redcliffe Gatton Mission Beach BusinessBrisbane and to Bun Tourismdaberg .............................362 Ipswich Wynnum Manly Y Forbes Toowoomba W Lockyer Dunwich H Brisbane to Roma ...........................................475 L Australian Valley Cleveland L BRISBANE E SYDNEY Brisbane to Gladstone ................................532 W Capital Beenleigh E Brisbane to Rockhampton ......................634 Boonah N Mt Tamborine Territory Warwick Yass Brisbane to Charleville .................................741 Beaudesert MissionHarbourtown Beach VIC Case WStudyagga 17 Narrandera Wagga ADELAIDE Canungra Surfers LEGEND Brisbane to Mackay ......................................967 Rathdowney Paradise Coolangatta International Airports Brisbane to Airlie Beach ..........................1150 CANBERRA Brisbane to Longreach ...........................1309 Domestic Airports Brisbane to Townsville .............................1356 Train Routes Albury Accredited Visitor Brisbane to Cairns ........................................1701 Shepparton Bega Information Centres Victoria Touring Routes Stanthorpe to Kingaroy ...........................306 Seymour Pacific Coast Touring Route Rockhampton to Barcaldine ................580 (Bruce Highway) St George to Emerald ..................................598 Mount Gambier MELBOURNE Matilda Highway (A2) Tennant Creek to Mount Isa ..................662 Geelong Adventure Way Rockhampton to Longreach ................686 Portland Overlanders Way (A2 & A6) Goondiwindi to Rockhampton Great Inland Way (A7 & A55) (Leichhardt Hwy).............................................696 Savannah Way Cairns to Karumba ........................................758 Australia’s Country Way (A3) Townsville to Mount Isa ...........................903 Capricorn Highway (A4) Charleville to Mount Isa ...........................1164 Warrego Highway (A2) Leichhardt Highway George Town Great Tropical Drive The Gore Highway Tourism Queensland has compiled and produced this guide in the interest of promoting Tourism in Queensland. Devonport The information contained within this publication has been assembled and included with all due care. Launceston The Cunningham Highway Tourism Queensland makes no warranty or assurance as to the correctness, completeness or suitability of purpose of the Information. In no event will Tourism Queensland be liable to any person in contract, tort or otherwise if any Tasmania Published by Tourism Queensland, (March 2012) information in the publication is incomplete, inaccurate or not suitable for the purpose you use the Information for. © Tourism Queensland 2012 HOBART Conn_Dest_VIC.indd 1 9/07/12 3:05 PM Mission Beach VIC’s Crisis Response Strategies The Sydney Morning Herald observed, “Yasi almost killed the region's tourism industry, even though it inflicted minimal damage on Cairns and the main north Queensland tourism centres”. The VIC played a significant part in supporting the industry through a difficult period and assisting in the recovery efforts. Before Cyclone Yasi reached the coast VIC phones were transferred to the VIC Manager’s mobile. This meant as long as the mobile could be powered up, communications were not disrupted. The VIC Manager then moved operations to VIC after Cyclone Yasi, Mission Beach Castaway’s Resort and Spa which had an alternative power supply. While the VIC • Response Strategy 4: Coordinating captured the essence of the community building was not severely