CONTACTS: Anna Lingeris Stephanie Florence The Hershey Company JSH&A Public Relations 717.534.4874 630.916.3042 [email protected] [email protected] TRICK-OR-TREAT: THE HERSHEY COMPANY ADDS ‘SPOOKTACULAR’ DISGUISES TO CLASSIC HALLOWEEN TREATS HERSHEY, Pa., – September 13, 2011 – Ghouls, goblins and witches – oh my! This Halloween, The Hershey Company picks treats over tricks as it dresses up classic candy for the season. With a quarter of all candy for the year being purchased leading up to Halloween, Hershey’s is helping celebrate the season with an array of new frightfully delicious candy assortments and the return of seasonal favorites like Reese’s® Peanut Butter Pumpkins and Orange Snack Size Kit Kat® Crisp Wafers. Hershey’s new candy assortments are sure to satisfy the sweet tooth of any trick-or-treaters, including: NEW – Kit Kat® Assortment 50 Snack Size Pieces (Kit Kat Milk Chocolate, Kit Kat White Crème, and Kit Kat Orange) NEW – Pieces and More™ 50 Snack Size Pieces (Reese’s® Peanut Butter Cups, Reese’s® Pieces® pouches, Almond Joy® bars, and Almond Joy Pieces pouches) NEW – Scare n’ Share Mix 50 Snack Size Packages (Kit Kat Crisp Wafers, Reese’s Peanut Butter Cups, Whoppers Malted Milk Balls, Hershey’s Take 5® Bars and Jolly Rancher® Lollipops) NEW – Jolly Rancher Assortment 120 Snack Size Pieces (Jolly Rancher Fruit Chews, Jolly Rancher Tropical Fruit Chews and Jolly Rancher Lollipops) NEW – Twizzlers® Candy Assortment 120 Snack Size Pieces (Twizzlers Sweet & Sour Filled Twists, Twizzlers Strawberry Twists and Twizzlers Pull ‘n’ Peel®) NEW – Twizzlers Sweet & Sour Filled Twists Snack Size Bag, 11.2 oz. Classic favorites with a seasonal twist also are available for Halloween, including: Orange Snack Size Kit Kat Crisp Wafers in White Chocolate Flavored Candy 36 Snack Size Packages Reese’s Peanut Butter Cup Pumpkins 36 Snack Size Pieces Halloween York Peppermint Pattie Pumpkins 28 Snack Size Pieces For those looking to add a sweet bite to spooky gatherings, Hershey’s offers festively wrapped candy dish favorites, including Hershey’s Miniatures, Reese’s Peanut Butter Cup Miniatures, and Hershey®’s Kisses® Brand Milk Chocolates wrapped in silver, black and orange foils Kit Kat Miniatures. The bite-size treats also are perfect for creating trick-or-treat critter cups that can serve as party favors for guests, found at - more - HERSHEY HALLOWEEN COLLECTION/PAGE 2 CelebratewithHersheys.com. Critter cups are easy-to-decorate candy holders that look like traditional Halloween characters – a black cat, baby bat, “Little Franky” the monster and a mummy. CelebratewithHersheys.com offers a variety of ideas and resources to scare up fun, including step-by-step instructions for creating classic Halloween decorations! With more than 106 million potential trick-or-treat destinations*, CelebratewithHersheys.com and Hershey’s candy make your house the main stop for every pirate and princess in town. Tips include: Place a combination of colorful gourds, pumpkins, hay bales, corn stalks and bright, hardy mums near the front door. Sit a homemade scarecrow, dressed in a flannel shirt and surrounded by delicious Hershey’s candy, on the hay bale for extra fun. Light luminaries along the walkway to the front door on Halloween night for a spooky glow. Place decorative tombstones in the front yard, piling fresh dirt in front of the tombstone so it looks like a fresh grave. Hang a colorful, fall-themed wreath on the front door or create one with store bought leaves, colorful ribbon and Halloween-themed Hershey’s Kisses Brand Milk Chocolates. Adhere the festive materials with a hot glue gun to a foam or twig wreath to make a custom front door adornment. Hershey’s Halloween offerings can be found at retailers nationwide beginning in September. For more information on products, as well as costume ideas, spooky screen savers, desktop wallpapers, delectable recipes, craft activities and party invitations, visit CelebratewithHersheys.com. About The Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 13,000 employees. With revenues of more than $5 billion, Hershey offers a wide range of confectionery products, including such iconic brands as Hershey’s, Reese’s, Kisses, Hershey’s Bliss, Special Dark, Hershey’s Syrup, Kit Kat, Twizzlers, Ice Breakers, PayDay and Jolly Rancher. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen Berger and Dagoba, offered through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets in Asia and Latin America while continuing to build its position in the United States. Corporate Social Responsibility is an integral part of the company’s global business strategy, including goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company’s founder and administered by the Hershey Trust Company, provides quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success. Visit us at www.hersheys.com. ### *U.S. Census of houses occupied year round .