Programme Book Challenges for Consumer Research and Consumer Policy in Europe September 29-30, 2014 Regional Museum Bonn | LVR-LandesMuseum Bonn, Germany Colmantstr. 14-16, 53115 Bonn, Germany Imprint International Conference on Consumer Research | ICCR 2014 Challenges for Consumer Research and Consumer Policy in Europe September 29-30, 2014 | RRC Regional Museum | Bonn, Germany Editor: Consumer Association of North Rhine-Westphalia | Verbraucherzentrale Nordrhein-Westfalen e.V. Competence Center of Consumer Research North Rhine-Westphalia (CECORE NRW) | Kompetenzzentrum Verbraucherforschung NRW (KVF NRW) Mintropstr. 27 D-40215 Düsseldorf, Germany www.vz-nrw.de www.verbraucherforschung-nrw.de [email protected] Edited by: Dr Christian Bala, Petra Maier and Silvia Strater International Conference on Consumer Research (ICCR) 2014 www.vz-nrw.de/iccr twitter | #iccr2014 CECORE NRW Newsletter and Network: www.vz-nrw.de/newsletter_kvf | Newsletter Consumer Research NRW www.vz-nrw.de/link1061681A.html | Network Consumer Research NRW CECORE NRW Social Media: twitter.com/kvf_nrw | Twitter @kvf_nrw www.vz-nrw.de/kvfnrw-linkedin | Group ”Verbraucherforschung“ at LinkedIn Registration Management lab concepts GmbH on behalf of Verbraucherzentrale NRW Tel.: +49 228-24 98 118 Fax: +49 228-24 98 111 [email protected] Table of contents 1 Conference Programme 6 2 Addresses and Keynotes 18 3 Roundtable Discussions 19 Consumer research on the move? Re-thinking the European Consumer Agenda, Horizon 2020, and the Research Strategy ‘Progress NRW‘ Challenges of European Consumer Policy in the 21st Century 4 Workshop Session Abstracts 22 5 Award Ceremony for Excellent Young Consumer Researchers in North-Rhine Westphalia 63 6 Conference Venue 64 7 Useful Information 66 5 1 Conference Programme Day 1: September 29, 2014 08:00 Registration Dr Beate Wieland | Ministry of Innovation, Science and Research of the German State of North Rhine-Westphalia, Director General, Department 3 ”Research and Technology“ 09:00-09:30 Welcome Moderation: Armin Himmelrath | Scientific Journalist Address by Svenja Schulze | Minister of Innovation, Science and Research of the Ger- man State of North Rhine-Westphalia Address by Peter Knitsch | State Secretary, Ministry for Climate Protection, Environment, 12:15-13:30 Lunch Agriculture, Nature Conservation and Consumer Protection of the German State of North Rhine-Westphalia 13:30-15:30 Workshop 1: What‘s on the European Consumer agenda? (Part I) Address by Wolfgang Schuldzinski | Chairman of the Consumer Association of North-Rhi- ne Westphalia Session 1.1: The digital revolution Chair: Prof. Dr Franziska Boehm | University of Münster 09:30-10:15 Keynote: Markets, morals and consumers Rapporteur: Dr Dominik Schäfers | University of Münster Prof. Dr Armin Falk | University of Bonn, Center for Economics and Neuroscience A more European approach to net neutrality: EU policy, national measures and a look at developments in the USA Shane McNamee (Bayreuth, Germany) | University of Bayreuth 10:15-10:45 Coffee break Consumer policy action in growing possibilities of manipulation of consumer interest 10:45-12:15 Round-table discussion: ”Consumer research on the move? by uncontrollable data analysis by companies Re-thinking the European Consumer Agenda, Horizon 2020, Prof. Dr Michael Schleusener, Dr Sarah Stevens, and the Research Strategy ‘Progress NRW’“ Prof. Dr Monika Eigenstetter and Prof. Dr Silvia Zaharia (Krefeld and Mönchengladbach, Germany) | Hochschule Niederrhein (University of Applied Sciences) Dr Elke Anklam | Joint Research Centre of the European Commission, Director of the Institute for Reference Materials and Measurements (IRMM) Consumer Informatics: Some consideration on theoretical foundation and on outlining Engelbert Beyer | Federal Ministry of Education and Research, Head of Directorate 11: a research agenda Innovation Strategies Prof. Dr Gunnar Stevens (Siegen, Germany) | University of Siegen and Dr Alexander Boden Prof. Dr Dirk Messner | Director of the German Development Institute (DIE) and Co- (Sankt Augustin, Germany) | FIT Fraunhofer Institute for Applied Information Technology Chair of the German Advisory Council on Global Change (WBGU) Prof. Dr Lucia Reisch | Copenhagen Business School, Department of Intercultural Com- munication and Management and Editor in Chief of the ”Journal of Consumer Policy“ 6 7 Session 1.2: Political consumerism in the EU Session 1.4: Sustainable consumption Chair: Prof. Dr Sigrid Baringhorst | University of Siegen Chair: Prof. Dr Christa Liedtke | Wuppertal Institute for Climate, Environment and Energy Rapporteur: Dr Mundo Yang | University of Siegen and Folkwang University of the Arts, Essen and Dr Carolin Baedeker | Wuppertal Institute for Climate, Environment and Energy Success factors of grassroots movements for sustainability Rapporteur: Alexandra Seibt | Wuppertal Institute for Climate, Environment and Janina Grabs, Gesa Maschkowski, Niko Schäpke and Dr Nina Langen (Bonn, Germany) | Energy University of Bonn Mindfulness of the stone-age mind? Contrasting evolutionary cognitive biases and How can we help you? Rethinking the contribution of culture studies to consumer mindfulness in the context of sustainable consumption research Prof. Dr Sabrina V. Helm (Tucson, USA) | University of Arizona Dr Dirk Hohnsträter (Hildesheim, Germany) | University of Hildesheim Role of money, materialism and perceived ethical and social responsibility in pro- Towards democratic consumption and shared Responsibilities in transnational moting sustainable consumption value chains Prof. Duraipandian Israel (Jamshedpur, India) | XLRI School of Management and Prof. Dr Jörn Lamla and Stefan Laser (Kassel, Germany) | University of Kassel Sharad Agarwal (Jamshedpur, India) | Indian Institute of Management Ranchi Equality and sustainable consumption in capability perspective Session 1.3: Vulnerable consumers Dr Ortrud Leßmann (Hamburg, Germany) | Helmut Schmidt University, University of the Federal Armed Forces and Torsten Masson (Leipzig, Germany) | Helmholtz Centre Chair: Prof. Dr Hanna Schramm-Klein | University of Siegen for Environmental Research Rapporteur: Dr Gunnar Mau | University of Siegen Consumer vulnerability among elderly people 15:30-16:00 Coffee break Dr Lisbet Berg (Oslo, Norway) | National Institute for Consumer Research The effects of consumer socialisation on impulsive buying behavior among adole- scents: Data from South Korea Dr Jung Eun Kim, Prof. Dr Jinhee Kim (College Park, USA) | University of Maryland and Dr Ji-Ha Kim (Seoul, South Korea) | Korean Educational Development Insti- tute (KEDI) The role of empowerment in enhancing financial capability among the young Laura Luukkanen and Prof. Dr Outi Uusitalo (Jyvaskyla, Finland) | Jyvaskyla University School of Business and Economics 8 9 Day 2: September 30, 2014 16:00-17:30 Round-table discussion: ”Challenges of European consumer 08:30-08:50 Welcome and presentation of agenda policy in the 21st century“ 09:00-11:00 Workshop 1: What‘s on the European Consumer agenda? (Part II) Ulrich Kelber | Parliamentary State Secretary, Federal Ministry of Justice and Consumer Protection Session 1.5: Challenges regarding product, service and food safety Peter Knitsch | State Secretary, Ministry for Climate Protection, Environment, Agri- culture, Nature Conservation and Consumer Protection of the German State of North Chair: Prof. Dr Monika Hartmann | University of Bonn Rhine-Westphalia Rapporteur: Dr Johannes Simons | University of Bonn Dr Stephan Koppelberg | Head of the Office Bonn, EU Commission Klaus Müller | Chairman, Federation of German Consumer Organisations (vzbv) Pre-sliced or do it yourself? Determinants of children‘s acceptance of convenience Ursula Pachl | Deputy Director General, Bureau Européen des Unions de Consom- fruits and vegetables mateurs (BEUC) Jan-Paul von Germeten and Dr Stefan Hirsch (Bonn, Germany) | University of Bonn Miriam Schneider | Senior Advisor EU-Food law and consumer policy, Handelsverband Deutschland HDE (German Retail Federation) Negotiating consumer responsibility for political issues: Contested food consump- tion and everyday agency in a Danish context Moderation: Prof. Dr Christian Thorun | Managing Director of the Institute for Consumer Prof. Bente Halkier (Roskilde, Denmark) | Roskilde University Policy (ConPolicy) and Professor at the Quadriga University of Applied Sciences Berlin Counterfeiting as a social issue: Should anti-counterfeiting discourses state it ex- plicitly? 20:00-22:00 Conference dinner with award ceremony for excellent young Dr Anne-Flore Maman Larraufie (Paris, France) | SémioConsult and École Supérieure consumer researchers in North-Rhine Westphalia des Sciences Économiques et Commerciales (ESSEC Business School) Awards presentation by Peter Knitsch | State Secretary, Ministry for Climate Protection, Environment, Agricul- Session 1.6: Information overload – knowledge deficit ture, Nature Conservation and Consumer Protection of the German State of North Rhi- ne-Westphalia Chair: Prof. Dr Birgit Weber | University of Cologne Dr Beate Wieland | Ministry of Innovation, Science and Research of the German State of Rapporteur: Ulrike Danier | University of Cologne North Rhine-Westphalia, Director General, Department 3 ”Research and Technology“ Consumer today: Homer Simpson or Superman? Moderation: Wolfgang Schuldzinski | Chairman of the Consumer Association of Christophe Bernes (Paris, France) | National Institute for Consumer Affairs North-Rhine Westphalia A problem-oriented