North Warwickshire and Hinckley & Bosworth Destination Management Plan 2017-2022 APPENDICES prepared for North Warwickshire Borough Council Hinckley & Bosworth Borough Council May 2017 ACK Tourism Email: [email protected] Appendices 1. Individuals, Organisations & Businesses Consulted 2. Tourism Economic Impact Figures 2015 3. Organisational Structures, Policies, Strategies, Plans & Projects Review 4. National Tourism Market Trends & Forecasts 5. Survey of Small Accommodation Businesses 6. Visitor Market Analysis 7. Conference Venue Supply 8. Destination Marketing Review 9. Rural Tourist Accommodation Development Trends in the UK 10. Public Sector Funding of Hotel Projects APPENDIX 1 INDIVIDUALS, ORGANISATIONS & BUSINESSES CONSULTED Organisation /Business Department/Role Individual Public Sector + Representative Bodies North Warwickshire Borough Council Assistant Chief Exec Bob Trahern North Warwickshire Borough Council Assistant Chief Exec Steve Maxey North Warwickshire Borough Council Community Development Becky Evans North Warwickshire Borough Council Community Development Rachel Stephens North Warwickshire Borough Council LEADER Programme Emma McKay North Warwickshire Borough Council LEADER Programme Iain Neville Hinckley & Bosworth Borough Council Chief Exec Bill Cullen Hinckley & Bosworth Borough Council Tourism Lindsay Orton Hinckley & Bosworth Borough Council Economic Development Judith Sturley Hinckley & Bosworth Borough Council Conservation Paul Grundy Warwickshire County Council Tourism Laura Taviner Warwickshire County Council Tourism Alex Holmes Warwickshire County Council Market Towns Catherine Marks Warwickshire County Council Heritage & Culture Rebecca Coles Warwickshire County Council Market Towns Rachel Baconnet Leicestershire County Council Economic Growth Helen Harris Leicestershire Promotions Martin Peters The National Forest Company Richard Drakeley Northern Warwickshire Tourism Chair Liz Hancock Friends of Atherstone Heritage Lorna Dirveiks Hinckley BID Steve Wegerif Market Bosworth Parish Council Heather Broughton Love Coleshill Canal & River Trust Simon Paprill Attractions Twycross Zoo Sharon Redrobe Bosworth Battlefield Jane Betts Warwickshire Country Parks Paula Cheesman Hinckley & District Museum Phillip Lindley Polesworth Abbey Accommodation Businesses Jurys Inn Hinckley Island Sketchley Grange Hotel Premier Inn Hinckley Red Lion Hotel, Atherstone Lea Marston Hotel Brook Marston Hotel Blue Boar Inn, Mancestter Blue Lion, Witherley George & Dragon, Coleshill The Blue Bel, Desfordl 3 Ye Olde Red Lion Hotel, Market Bosworth Chapel House, Atherstone Old Ivy House, Congerstone Abbey Farm B&B, Merevale The Old School House. Curdworth Priory Farmhouse, Shustoke Ambion Court Hotel, Dadlington Apple Orchard Farm, Dadlington Elsted House, Hinckley Highfield Farm Guest House, Curdworth Hollycroft Hotel, Hinckley Langley Cottage Guest House, Nether Whitacre Mythe Farm B&B, Sheepy Magna Springfield Guest House, Coleshill Temple Farm B&B, Wolvey The Chestnuts Guest House, Grendon The Hayes Guest House, Hartshill The Malthouse, Bentley The Old House, Witherley Vale Farm, Highon-on-the-Hill Ye Old Station Guest House, Sustoke Upper Rectory Cottages Hipsley Farm Cottages Donative Holiday Cottages< Warton Polesworth Abbey, Polesworth Sykes Barns, Hurley Common The Gatehouse, Market Bosworth Dandelion Hideaway Sharon Earp Somers Wood Caravan Park Marston Caravan Park Festivals Market Bosworth Arts Festival Other Garlands Leisure Bosworth Marina Roundberry Projects 4 APPENDIX 2 NORTH WARWICKSHIRE AND HINCKLEY & BOSWORTH TOURISM ECONOMIC IMPACT FIGURES 2015 North Warwickshire Tourism Volume and Value 2015 Domestic visitors Overseas visits Total Visits (‘000s) Staying 162 35 197 Day 1266 n/a 1266 Total 1428 35 1463 Visitor days (‘000s) Staying 352 177 529 Day 1266 n/a 1266 Total 1618 177 1795 Spend (£m) Staying 28.5 12.1 40.6 Day 41.7 n/a 41.7 Total 28.5 12.1 82.3 North Warwickshire Tourism Impact 2015 Direct Expenditure Visitor expenditure £82.3m Other spend (Second homes / spend by £9.3m host friends/relatives) Total £91.6m Tourism business turnover Direct Turnover derived from trip £86.7m expenditure1 Indirect and induced turnover2 £17.3m Total Local Business turnover £104.0m Employment FTEs - direct3 1210 FTEs – total4 1498 Actual jobs – direct5 1739 Actual jobs – total4 2067 Source: Economic Impact of Tourism North Warwickshire 2015, The Research Solution Notes: 1. Business turnover broadly reflects direct expenditure but the model assumes that some expenditure relating to travel is accrued at origin of the trip (rather than destination) – hence the slightly lower figure 2. Spend by tourism businesses on the purchase of supplies and services locally (indirect turnover), and spending by employees of tourism businesses (induced turnover). 3. Full time job equivalents (FTEs) supported directly by tourism businesses 4. FTEs / Actual jobs supported by direct, indirect, and induced business turnover 5. Actual jobs includes part time and seasonal workers 5 Hinckley & Bosworth Tourism Volume and Value 2015 Domestic visitors Overseas visits Total Visits (‘000s) Staying 207 27 234 Day 2273 n/a 2273 Total 2480 27 2507 Visitor days (‘000s) Staying 482 253 735 Day 2273 n/a 2272 Total 2755 253 3007 Spend (£m) Staying 36.2 14.3 50.5 Day 66.9 n/a 66.9 Total 103.1 14.3 117.4 Hinckley & Bosworth Tourism Impact 2015 Direct Expenditure Visitor expenditure £117.4m Other spend (Second homes / spend by £15.6m host friends/relatives) Total £133.0m Tourism business turnover Direct Turnover derived from trip £124.8m expenditure1 Indirect and induced turnover2 £38.3m Total Local Business turnover £163.1m Employment FTEs - direct3 1731 FTEs – total4 2441 Actual jobs – direct5 2465 Actual jobs – total4 3274 Source: Economic Impact of Tourism North Warwickshire 2015, The Research Solution Notes: 1. Business turnover broadly reflects direct expenditure but the model assumes the some expenditure relating to travel is accrued at origin of the trip (rather than destination) – hence the slightly lower figure 2. Spend by tourism businesses on the purchase of supplies and services locally (indirect turnover), and spending by employees of tourism businesses (induced turnover). 3. Full time job equivalents (FTEs) supported directly by tourism businesses 4. FTEs / Actual jobs supported by direct, indirect, and induced business turnover 5. Actual jobs includes part time and seasonal workers 6 APPENDIX 3 ORGANISATIONAL STRUCTURES, POLICIES, STRATEGIES, PLANS & PROJECTS REVIEW Joint Working – North Warwickshire and Hinckley & Bosworth North Warwickshire and Hinckley & Bosworth Destination Management Plan North Warwickshire Borough Council secured £45,393 in November 2015 from the European Agricultural Fund for the production and delivery of a 5-year Destination Management Plan for North Warwickshire and Hinckley & Bosworth. The purpose of the Destination Management Plan(DMP) will be to: Set the strategic direction for a range of stakeholders involved in destination management, marketing and development across the two local authority areas; Provide a robust base of evidence on which to base future decisions; Reduce duplication and make better use of available funding and staff resources; Improved the tourism product of the combined area; Increase visitor numbers and spend; Inform private sector investment decisions in terms of the expansion and development of existing tourism businesses and the establishment of new ones to plug gaps in current provision; Inform public sector interventions to support tourism growth; Increase and improve tourism employment; Better promote clusters of attractions across the area; Market the area more effectively to attract visitors; Create an effective delivery structure that will harness and maintain stakeholder commitment; Guide the assessment of tourism applications that come forward for funding under the ‘England’s Rural Heart’ LEADER Programme that covers the two council areas (see below). Consultants ACK Tourism were commissioned in December 2016 to develop the Destination Management Plan. A consultant (Angela Baines) has been appointed to progress the implementation of the DMP from May 2017, working 2 days per week for a year. 7 England’s Rural Heart LEADER Programme – Local Development Strategy The Local Development Strategy sets out the strategic priorities, targets and indicative projects for the allocation of the England’s Rural Heart Programme funding through until 2020. The Strategy sets out seven strategic priorities, three of which are of direct relevance to the development of tourism in the LEADER area: Priority 2: Building and reinforcing micro and small enterprises and supporting farm Diversification Priority 3: Enhancing the rural visitor economy Priority 5: Support for cultural and heritage activity The targets for each of these priorities are as follows: Priority/Measure Total Number Number Number of Additional FTE Jobs Jobs Grant of of Existing New Overnight Created Safeguarded Amount Projects Businesses Businesses Stays £ Supported Supported/ Benefitting Priority 2/Measure 4 281.616 23 10 10 24 10 Investment in Physical Assets Priority 2/ Measure 6 275,000 17 14 23 14 Improvements in business productivity Priority 3/Measure 4 125,000 4 2 2 200 p.a. 6 8 Investment in Physical Assets Priority 3/ Measure 6 123,308 4 2 2 300 p.a. 4 8 Improvements in business productivity Priority 3/Measure 7 30,000 1 1 2 Basic services and village renewal Priority 5/Measure 7 139,154 5 30 3 6 Basic