QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2017 What Is ID? BEAUTILITY n EAGLES n ID SCHOOLS QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2017 ® Play with Your Food/Tortilla Puzzle by Lily McClure. See p. 33. Publisher Executive Editor Sr. Creative Director Advertising Annual Subscriptions IDSA Mark Dziersk, FIDSA Karen Berube IDSA Within the US $85 555 Grove St., Suite 200 Managing Director IDSA 703.707.6000 Canada & Mexico $100 Herndon, VA 20170 LUNAR | Chicago 703.707.6000 x102 [email protected] International $150 P: 703.707.6000 [email protected] [email protected] F: 703.787.8501 Subscriptions/Copies Single Copies www.idsa.org Advisory Council Contributing Editor IDSA Fall/Yearbook $50+ S&H Gregg Davis, IDSA Jennifer Evans Yankopolus 703.707.6000 All others $25+ S&H Alistair Hamilton, IDSA [email protected] [email protected] 678.612.7463 The quarterly publication of the Industrial Designers Society of America (IDSA), INNOVATION provides in-depth cover- age of design issues and long-term trends while communicating the value of design to business and society at large. WHAT IS ID? 14 Getting Design Right FEATURES IDSA AMBASSADORS By Peter Bressler, FIDSA, Guest Editor 37 Modernizing the Consumer 3M Design, St. Paul, MN 17 A Profession That’s Easier Wait Experience Cesaroni Design Associates Inc., Glenview, IL; (Now) to Define By Brian Roderman, FIDSA, and Santa Barbara, CA By Mathieu Turpault, IDSA Luke Jordan, IDSA Covestro, LLC North America, Pittsburgh, PA 20 Design Leadership 42 Industrial Design School Crown Equipment, New Bremen, OH By Dr. Robert Blaich, L/IDSA Showcase Dell, Round Rock, TX Iowa State University 22 But I’m an Industrial Eastman Chemical Co., Kingsport, TN Designer Metropolitan State University LUNAR, San Francisco, Chicago, Munich, By Justin Coble, IDSA of Denver Hong Kong Milwaukee Institute of Art & Design 24 My ID Is Sr4Pp2St McAndrews, Held & Malloy, Ltd., Chicago, IL By Meghan Preiss, S/IDSA The University of the Arts Metaphase Design Group Inc., St. Louis, MO University of Oregon 27 Beauty, Ingenuity, Pip Tompkin Design, Los Angeles, CA Charisma & Impact University of Wisconsin-Stout TEAGUE, Seattle, WA By Jeff Smith and Gerard Furbershaw Teknor Apex, Pawtucket, RI 30 The Threads That IN EVERY ISSUE THRIVE, Atlanta, GA Connect Us 4 IDSA HQ Tupperware, Orlando, FL By Benjamin J. Beck, IDSA By Daniel Martinage, CAE Charter supporters indicated in bold. 33 From Designer to 6 From the Editor Thinker-Maker: By Mark Dziersk, FIDSA For more information about becoming an The Evolution of Design Ambassador, please contact IDSA at 703.707.6000. 8 Design Defined By Mike Glaser By Allen Samuels, L/IDSA, and Frank Savage 10 Beautility By Tucker Viemeister, FIDSA 12 Showcase 13 Book Review By Mark Dziersk, FIDSA Play with Your Food/Tortilla Puzzle by Lily McClure. See p. 33. QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA SPRING 2017 INNOVATION is the quarterly journal of the Industrial Designers Society of America (IDSA), the Advertisers’ Index INNOVATION professional organization serving the needs of US industrial designers. Reproduction in whole or in part—in any form—without the written permission of the publisher is prohibited. The WHAT IS ID? SPRING 2017 41 Aether Global Learning opinions expressed in the bylined articles are those of the writers and not necessarily those of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, 7 IDSA International Design Conference 2017 goals and guiding principles of the Society. The appearance of an ad does not constitute 5 IDSA Women+Design Summit: Inspiring Change an endorsement by IDSA. All design and photo credits are listed as provided by the sub- c4 LUNAR What Is ID? mitter. INNOVATION is printed on recycled paper with soy-based inks. The use of IDSA BEAUTILITY n EAGLES n ID SCHOOLS and FIDSA after a name is a registered collective membership mark. INNOVATION (ISSN c3 Mixer Group No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers c2 Pip Tompkin Society of America (IDSA)/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 20170. 9 Prototype Solutions Group Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/INNOVATION, 555 Grove St., Suite 200, Herndon, VA 5 Radius 20170, USA. ©2017 Industrial Designers Society of America. Vol. 36, No. 1, 2017; Library 1 Tactile of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067. IDSA HQ MAPPING NEW TERRITORY he start of a new year is always exciting, but it’s Megan Neese, IDSA, led a comprehensive internal review especially so when long-term projects come into of both IDSA’s governance challenges as well as an external T bloom and new initiatives sprout. That’s the case review of organizations similar to IDSA that have made the here at IDSA as we present recommendations to the mem- move from good to great in governance best practices. bership on sweeping governance changes aimed at stream- The Task Force’s overall charge was to improve the lining and strengthening how our Society functions and as efficiency and diversity of the Board of Directors through a we launch the first Women+Design Summit this May. series of changes, including: n adding interdisciplinary strategic advisers to the Board New IDSA Governance Model of Directors On February 4, an historic initiative to streamline and strength- n creating two new standing committees to oversee dis- en IDSA’s governance structure went to the membership tricts and conferences for their review and endorsement. The recommendations n requiring all standing committees to create and reflect more than a year and a half of research and analy- implement an annual plan to submit to the Board of sis on non-profit best practices for organizations similar to Directors for its input and approval IDSA. Although the results of the vote have not been officially n reducing the size of the Board by moving the District announced at the time of this writing, the initiative is expected Vice Presidents off the Board and onto the Districts to pass. A Governance Task Force, headed by Chair-Elect Committee, where their focus will be on providing grassroots support to chapters. The Chapter Vice President will remain on the Board and oversee the Districts Committee n assigning program portfolios to the At-Large Director roles (Awards and Conferences) n aligning our fiscal year with the Board of Directors election and term cycle n reinvigorating existing councils (Chapters, Sections and Education) to elevate and escalate issues for the Board to act upon, and n establishing a Past Chairs and Presidents Council to ensure continuity between past and present leadership. IDSA to Host First Women in Design Summit Will 2017 be remembered as the tipping point for women’s issues in the US—the point at which significant, seemingly unstoppable events converged to trigger unprecedented accomplishments? It very well could be if you consider recent trends and events like the Women’s March on Washington in January, which ballooned into the largest demonstration in US history. Industrial designers appear to be riding the crest of this wave of change. A few short years ago, industrial design- ers were overwhelmingly men, but now a random snapshot inside ID classrooms in the US will likely show an equal split 4 IDSA.ORG between male and female students. Currently, women fill five of the 13 spots on IDSA’s Board of Directors, including the Chair-Elect position—only the fourth time in IDSA’s history that a woman has filled this seat. To celebrate and build upon these accomplishments, IDSA is excited to launch our first Women+Design Summit on May 12, 2017 in San Diego. The program will feature innova- tive keynote presentations and workshops highlighting past and future challenges and opportunities for women in design, both individually and as part of creative, diverse teams. We expect the summit to reach capacity attendance, so don’t miss your chance to participate in this truly special event by registering at www.idsa.org/WomenDesign. —Daniel Martinage, CAE, IDSA Executive Director [email protected] IDSA Women+Design Summit 2017 Inspiring change by discussing, debating and solving real world issues impacting women in design. May 12 Renaissance San Diego in San Diego, CA Learn more, book a room and register for the best rates at Follow the journey #IDSAWomenDesign @IDSA IDSA.org/WomenDesign INNOVATION SPRING 2017 5 FROM THE EDITOR © 2016 Virgin Galactic WHAT IS DESIGN? big question, right? My instinct is that in order to In a connected world, alive with technology and infor- unpack it, we need a framework. We need to think mation, speed is the key element of change. The speed at A about three things. First, how has design stayed the which design can transform markets and come to market. same? Next, how has design changed? And finally, what The speed at which information is discovered. Think Airbnb might design become? Also, to achieve some additional and Uber as models of disruptive business behavior. Think level of clarity on this very multifaceted issue, I have imposed 3D printing and CAD programs, which make short work of a focus by using only a single word to define each frame. what used to take a long time. The word for how it has remained the same is ethic. Speed wasn’t my first choice, though. I started out with Well, first of all, design always keeps its primary mission methods, but then I thought, sure there are lots of ways to front and center. In almost all cases, design and the practice do things that are new and lots of new constituencies to of designing make the world a better place.