Schloß Schönbrunn Kultur- und Betriebsges.m.b.H. “If I could be immortal, I would only wish so in order to be of service to the unfortunate” Empress Maria Theresa of Austria Titelbild: © SKB | Lois Lammerhuber Titelbild: Alexander Eugen Koller © BMobV | Gerald Schedy © SKB | Dear readers, © SKB | Stefan Joham Schloß Schönbrunn Kultur- und Betriebsges.m.b.H. ad- ministers the leading attractions making up Austria's im- perial heritage: Schönbrunn Palace, the Hofmobiliende- pot · Imperial Furniture Collection, the Sisi Museum, the Imperial Apartments and the Imperial Silver Collection at the Hofburg Vienna, as well as Schloss Hof Estate and Schloss Niederweiden. Our revenues are used for the preservation and reno- vation of cultural monuments, enabling us to continue offering a unique visitor experience. This is only possible with the help of our skilled and dedicated staff, visionary decision-making committees, and our innovative coope- ration and business partners. An essential element in all this is our open corporate culture and a spirit of mutual appreciation. For this reason, I would like to thank you for your interest and for placing your trust in us. Indeed we not only preserve and maintain, but we also actively develop our institutions through our commitment © SKB | Hertha Hurnaus and dedicated engagement, aiming to make every visit © SKB | Gerfried Tamerler © BMobV | Lois Lammerhuber to one of our cultural heritage sites a truly memorable experience. Mag. Klaus Panholzer Managing Director © SKB Mission Statement © SKB | Lois Lammerhuber We manage Austria's leading cultural monuments: the World Cultural Heri- tage site of Schönbrunn Palace, the It is our aim, as a flagship enterprise of Sisi Museum, the Imperial Apartments, Austrian cultural tourism, to develop in the Imperial Silver Collection at the an authentic style the resources com- Hofburg Vienna and the Hofmobilien- prised in the monuments within our re- depot · Imperial Furniture Collection. mit – befitting the status of Schönbrunn In addition, we also manage the sites Palace as a World Cultural Heritage of two classic day-trip destinations in site – and to make such monuments Lower Austria: Schloss Hof Estate and readily usable for cultural, touristic and 3 1 Schloss Niederweiden. leisure activities. Leading Austrian A flagship enterprise cultural monuments of Austrian cultural tourism Service orientation Preservation and renovation of cultural monuments Our principal aim is to maintain a con- Our revenues are primarily used for the sistent orientation towards service pro- preservation and renovation of cultural vision. We are guided by the different monuments. The guiding principle be- requirements of our target groups and hind all our activities is thus the greatest undertake to provide the best possible possible protection of the historical sub- service. Our staff have both dedication stance of the monuments in our care. and initiative, and work collectively to 2 achieve our corporate goals. 4 © SKB | Lois Lammerhuber © SKB | Schoditsch Management Management Mag. Klaus Panholzer Managing Director Mag. Dr. Alexander Keil Ing. Herbert Polsterer Mag.a Maria Theresia Authorized officer and Authorized officer and Mayr-Muñoz Carillo assistant director assistant director Authorized officer Supervisory Board Mag.a Karin Fuhrmann SC Mag.a Elisabeth Udolf-Strobl KR Josef Fröhlich Chair Deputy Chair Honorary President DI Matthias Molzbichler SC Dr. Gerhard Popp Mag.a Beatrice Schobesberger Karin Lirzer Andrea Rotter Michael Schuhböck Employee representative Employee representative Employee representative Historico-cultural advisory Council The Council, consisting of art historians, preservationists, museum experts and tourism experts, holds an advisory role in relation to all key questions of touristic use. Alexander Eugen Koller Eugen Alexander © SKB | Prizes, Awards, Certifications Schönbrunn Academy European Royal Residences Innovative management, audience-focused marketing and The European Royal Residences Association (ARRE) was founded expertise in the conservation of historical monuments in 2001 on the initiative of the Palace of Versailles, where it is can be combined to produce profitable synergies only through also based. Today, the members of this unique European network international knowledge-sharing and the sound professional consist of over 85 historical palaces in 13 countries of the European training of our own staff. In order that know-how and experience Union as well as Russia and Monaco. The Association represents a in this domain can also be passed on at an international level, the unique heritage and is a leading representative of European culture. Schönbrunn Academy was established. The aim of the Association, of which SKB has been a member from the beginning, is, firstly, targeted on knowledge-sharing by members in a wide range of areas such as research, preservation of heritage, management, opening up to tourism, etc.; secondly, the Echocast Association aims to create greater public awareness of our common European heritage. Qualification under the ECHOCAST Standard provides all employees with skills relating to visitor contact, focusing on communication and engagement with visitors. Numerous awards for the online platforms: “EcoprofitOperation” “World of the Habsburgs” (www.habsburger.net) and Since 2002, Schloß Schönbrunn Kultur- und Betriebsges.m.b.H. “The First World War and the End of the Habsburg Monarchy” has been an “Ecoprofit Operation” and aims to run its (ww1.habsburger.net) business operations in an environmentally-friendly manner. The • Erasmus EuroMedia Award / Seal of Approval basic concept of Ecoprofit (“Ecological Project for Integrated • State Prize for Multimedia and e-Business, Environmental Technology”) is to link environmental / winner in the category Culture, Learning, Knowledge ecological benefit with economic profit. • Comenius EduMedia Seal of Approval and Comenius EduMedia Medal • World Summit Award received in Cairo in the category e-Culture and Heritage European Heritage Label: • EuroMedia Seal of Approval and BHÖ (Hofburg) • Erasmus EuroMedia Special Award Alexander Eugen Koller Eugen Alexander © SKB | Our Locations 1 SCHÖNBRUNN PALACE Die Standorte der SKB HOFMOBILIENDEPOT • 2 IMPERIAL FURNITURE COLLECTION SISI MUSEUM, IMPERIAL APARTMENTS AND IMPERIAL SILVER COLLECTION 3 AT THE HOFBURG VIENNA 4 SCHLOSS HOF ESTATE 5 SCHLOSS NIEDERWEIDEN Alexander Eugen Koller Eugen Alexander © SKB | © SKB |Agentur Zolles; © BMobV | Harald Boehm Lois Lammerhuber; © SKB Lois Lammerhuber, |Alexander Eugen Koller, SCHÖNBRUNN PALACE © SKB | Agentur Zolles 1 Schönbrunn Palace is a World Cultural Heritage site and Austria’s most-visited tourist attraction. This Baroque architectural masterpiece, which was owned over many centuries by the Habsburgs and consists of the Palace and Gardens, is still largely in its original condition. Visitors can enjoy numerous attractions, from a tour through the © SKB |Alexander Eugen Koller authentically-furnished living and state areas used by the imperial family inside the Palace, to the maze and labyrinth in the Gardens, as well as the Palace's own Children's Museum. Schönbrunn Palace is a unique Baroque work of art consisting of the the living accommodation of Emperor Franz Joseph I and his wife erstwhile residential Palace of the Habsburgs as well as the surroun- Elisabeth, dating from the 19th century and situated in the west wing ding Gardens measuring 1.5 km². of the Palace. The tour continues via the state rooms in the middle section and the apartments occupied by Maria Theresa. From 1569 until the end of the monarchy in 1918, the estate was owned by the European ruling dynasty of the Habsburgs. Under the In the east wing are the so-called Franz Karl Apartments, which reign of Empress Maria Theresa, from 1740 onwards, the Palace were occupied by the parents of Emperor Franz Joseph I, Archdu- saw its most glorious era, becoming the centre of both court and chess Sophie and Archduke Franz Karl. The various features and political life. The original Baroque features from that time have been furnishings are indicative of the lifestyle, atmosphere and worldview preserved to this day. With the end of the monarchy, Schönbrunn prevailing in the imperial age. Palace passed into the ownership of the Republic of Austria and, Likewise, the Gardens, with their imposing architectural features, re- soon thereafter, was opened to the public. In 1996, the Palace and main largely in their original condition and are accessible for visitors Gardens as a unit were declared a UNESCO World Heritage Site. to explore. The Neptune Fountain, the Obelisk Fountain, the Roman Today, visitors to Schönbrunn Palace can gain an impression of the Ruin and above all the Gloriette, which stands on a visual axis with authentic imperial lifestyle from the residential and state rooms which the Palace and affords a view over the entire grounds, form the de- faithfully reflect their original features. Of the 307 rooms in the Palace, fining features of the Gardens, which were conceived as a continu- around forty are open to visitors. A tour of the Palace begins with ation of the Palace's stately interior. SCHÖNBRUNN PALACE SCHÖNBRUNN PALACE The Children's Museum at Schönbrunn Palace 1 Meetings and events The Children’s Museum invites its young visitors on a trip to experience The Meetings and Events department is situated on the east side of the the monarchy at the time of Maria Theresa and her descendants. Palace complex in the so-called