“BUILDING DIGITAL BRIDGES FOR INTERNATIONAL BUSINESS IN LATIN AMERICA AND THE WORLD” AIB LAT 2019 Conference 1 INDEX Host School President welcome speech 3 AIB LAT Organizing Committee 4 AIB LAT Board 2019 5 Program Overview 6 Detail Program Overview 11 Invited Internacional Panelist 23 Program Participants 38 Closing message 42 Photos of the Conference 45 2 AIB LAT 2019 Conference HOST SCHOOL PRESIDENT WELCOME SPEECH Dear AIB Members I am pleased to invite you to the 9th an- nual conference of the AIBLAT 2019, we look forward to see you and welcome you in our UPB Cochabamba campus, loca- ted in the heart of Bolivia, in the heart of South America. I am sure you will greatly benefit from the outstanding academic presentations that have been prepared specifically for this event, and you will also have the opportunity to discover the multiple facets of Bolivian Culture, Art, Music, Dance and our excellent gastronomy. Our hearts will be open to receive you warmly in the Bolivian tradition. Manuel Olave President of UPB AIB LAT 2019 Conference 3 AIB LAT Organizing Committee Local Host Chair: Sergio García Agreda, Bolivia Program Chair: Marcelo Alvarado Vargas, USA AIB Chapter Bolivia Team: • Gaby Baya Ariscain • Yuddy Cassis • Oscar Tordoya • Mauricio Morales • Oscar Viscarra • Andrea Iriarte • Simón Heredia UPB Local organizing Committee Team: • Marina Nicolaeva • Pablo Zegarra • Marcelo Angulo • Fabiola Monje • Rodrigo Escobar • Fabiola del Castillo • Teresa Figueroa • Dania Silvera • Isabel Avilés • María José Peralta • Erika Aparicio • Dillis Iraisos • Sofía Orihuela • Branco Fernández • José Arnés • Erik Hidalgo • Wilson Gómez 4 AIB LAT 2019 Conference AIB LAT Board 2019 Chapter Chair: Maria Alejandra Gonzalez-Perez, Colombia Communications Officer: Dinora Floriani, Brazil Country Representatives: • Argentina: Diego Finchelstein • Bolivia: Sergio García-Agreda Ballivian • Brazil: Jorge Carneiro • Chile: Santiago Mingo • Colombia: Andres Velez-Calle • Mexico: Miguel Montoya • Peru: Armando Borda • United States: Gerald McDermott • Rest of World: Diana Bank Weinberg Past Chapter Chair: William Newburry, USA AIB LAT 2019 Conference 5 PROGRAM OVERVIEW 6 AIB LAT 2019 Conference The Academy of International Business AIB is the leading association of scholars and specialists in the field of international business. Established in 1959, today, AIB has 3121 members in 93 different countries around the world. Members include scholars from the leading global academic institutions as well consultants, researchers, government and NGO repre- sentatives. We welcome individuals and institutions from developing countries, newly industrialized countries, as well as industrialized countries to join AIB. The Academy also has 18 chapters established around the world to facilita- te networking as well as the facilitation and exchange of knowledge at a more local level. The 2019 Annual Meeting will take place in Copenhagen, Denmark on June 24-27, 2019. The 2018 Annual Mee- ting was held in Minneapolis, USA. https: //aib.msu.edu AIB LAT 2019 Conference 7 AIB IN THE WORLD Chapters in the Americas Chapters in the Middle East and Africa • US Midwest • Middle East and North Africa • US Northeast • Sub-Sahara - Africa • US Southeast • US West Chapters in the Asia and the Pacific • Canada • China • LatinAmerica • India • Bolivia • Japan • Korea Chapters in the Europe • Oceania • Central & Eastern Europe • Southeast Asia • United Kingdom and Ireland • Western Europe 8 AIB LAT 2019 Conference Building Digital Bridges for International Business in Latin America and the World The rise of digital technology has brought new challenges and uncertainties to companies; however, it has also crea- ted new opportunities to do business with organizations in different places of the world. Digital technology allows companies, consumers, business partners, and governments to create connections (digital bridges) by interacting and collaborating in digital space. The transition towards a more digitalized society and busi- ness environments brings crucial questions about the future of MNEs. Are digital platforms equally advantageous for all companies in all industries? Are digital platforms used differently in MNEs from advanced versus emerging coun- tries? What would be the effects of MNEs not adopting and adapting to new digital platforms? Conference Committee: Program Chair: Marcelo J. Alvarado-Vargas (University of Toledo, USA Conference Host Chair: Sergio Garcia Agreda (UPB, Bolivia) Chapter Chair AIB LAT: Maria Alejandra Gonzales Peres Ph.D (EAFIT - COLOMBIA) Track Chairs listed below: Innovation and Global Value Chains: Moacir de Miranda Oliveira, Jr. (USP, Brazil) CSR, Sustainability and Corporate Governance: Miguel A. Montoya (Tecnologico de Monterrey, Mexico) International Human Resources and Diversity: Michel Hermans (IAE, Argentina) Entrepreneurship and Family Business: Santiago Mingo (UAI, Chile) FDI and Internationalization: Keith J. Kelley (University of Michigan-Flint, USA) Institutions and International Business: Diego Finchelstein AIB LAT 2019 Conference 9 (UDESA, Argentina) International Management and Marketing: Melanie Lorenz (Florida Atlantic University, USA) International Business in Latin America and the Caribbean: Cyntia Vilasboas Calixto (FGV, Brazil) 10 AIB LAT 2019 Conference DETAIL PROGRAM OVERVIEW AIB LAT 2019 Conference 11 Detail Program Overview Time Session Room MARCH 10:00 Conference buses leave from Front door Hotel Cochabamba 14 assigned hotel to conference site 10:30 – 11:00 Registration Campus UPB - Graduate Building JIBS paper development workshop Campus UPB - Graduate Building William Newburry Second Floor - Room Tarija (Florida International University, USA, [email protected]) Doctoral Consortium Campus UPB - Graduate Building María Alejandra Gonzalez-Pérez (Universidad EAFIT, Colombia, Second Floor - Room Pando 11:00 – 13:00 [email protected]) UPB Doctoral consortium (Spanish) Campus UPB - Graduate Building Marcelo Alvarado-Vargas Second Floor - Room Cochabamba (University of Toledo, USA, [email protected]) 13:00 – 14:00 Lunch Campus UPB - Lunch Area Crowdsourcing: building international research teams William Newburry Campus UPB - Graduate Building 14:00 – 15:15 (Florida International University, USA, [email protected]) Second Floor - Room Cochabamba María Alejandra Gonzalez-Pérez (Universidad EAFIT, Colombia, [email protected]) 15:15 – 15:30 Break Campus UPB - Lunch Area 15:30 – 17:00 Teaching methodologies in international business Campus UPB - Graduate Building Cyntia Vilasboas Calixto Second Floor - Room Pando (FGV, Brazil, [email protected]) Doing business in Latin America Moderator: Sergio Garcia-Agreda Ballivian (UPB, Bolivia, [email protected]) 17:00 – 18:30 Andres Velez-Calle (Universidad EAFIT, Colombia, [email protected]) Diego Finchelstein(Universidad de San Andres & Conicet, Argentina, Campus UPB - Graduate Building [email protected]) Second Floor - Room Cochabamba Dinorá Eliete Floriani (University of Vale do Itajaí (UNIVALI) Brazil, [email protected]) Armando Borda (ESAN, Perú, [email protected]) 18:40 Buses leave from UPB To Conference Hotel Meet at Parking UPB 19:20 Cocktail AIBLAT Conference 2019 Federación de Entidades Empresariales Privadas de Cochabamba Detail Program Overview Time Session Room MARCH Conference buses leave from 15 08:00 assigned hotel to conference site Front door Hotel Cochabamba 08.30 – 08:55 Registration Campus UPB - Graduate Building Conference opening 09:00 – 09:30 Campus UPB - Centro de eventos Bisa Welcome speech: Manuel Olave Rector de la Universidad Privada Boliviana Keynote speaker 09:30 - 10:15 Enrique García Campus UPB - Centro de eventos Bisa Former Executive President of the CAF - Development Bank of Latin America for 25 years 10:15 – 11:00 Keynote speaker Campus UPB - Centro de eventos Bisa Marjorie Lyles, AIB President-Elect “Bridging bridges through alliances and joint ventures” 11:00 – 11:20 Coffee Break Campus UPB - Lunch Area Executive Plenary I: Internationalization of bolivian companies Tomislav Kuljis - President Hipermaxi Jorge Kuljis - President of Síntesis Campus UPB - Centro de Eventos Bisa 11:20 -12:30 Bruce Williamson - U.S. Charge d’Affaires in Bolivia Moderator: Sergio Garcia-Agreda Ballivian (UPB, Bolivia, [email protected]) 12:30 – 14:00 Lunch Lunch Area – Campus UPB Panel 1: Innovations for middle classes in emerging markets: serving the middle of the pyramid Jorge Alcaraz (Universidad de las Américas Puebla, México, [email protected]) Mauricio Cervantes Zepeda (Tecnológico de Monterrey, México, [email protected]) Campus UPB - Graduate Building Miguel A. Montoya (Tecnológico de Monterrey, México, Second Floor - Room Cochabamba [email protected]) Juan Tapia Gertosio (Universidad Federico Santa María, Chile, [email protected]) Moderator: Jorge Alcaraz (Universidad de las Américas Puebla, México, [email protected]) 14:00 – 15:10 Competitive 1A: Session chair: Larissa Marchiori Pacheco (FGV, Brazil, [email protected]) Understanding the role of digital technology and other influence mechanisms to attract followers in the context of social enterprises Campus UPB - Graduate Building Raquel Antolin-Lopez (University of Almeria, Spain, [email protected]) Second Floor - Room Tarija Ivan Montiel (Baruch College, City University of New York, USA, [email protected]) Bridging CSR and international business through the institutional lens Larissa Marchiori Pacheco (FGV, Brazil, [email protected]) Pablo