UHD with AsiaSat Alan WONG Manager, Sales Solutions 23 Jun 2016 AsiaSat Proprietary & Confidential AsiaSat Proprietary & Confidential Contents • Brief Introduction of AsiaSat • Hands-on Satellite Transmission • Our Engagement with UHD • How we see UHD? • AsiaSat UHD Platform • Next Step AsiaSat Proprietary & Confidential UHD with AsiaSat 2 Brief Introduction of AsiaSat Our Background Our Satellite Fleet Our Facilities Our People AsiaSat Proprietary & Confidential AsiaSat Corporate Video AsiaSat Proprietary & Confidential UHD with AsiaSat 4 Our Background Head-quartered in Hong Kong Established in 1988 Listing in Hong Kong Stock Exchange Regional Satellite Operator • Asia’s leading satellite operator, aiming to provide highest quality satellite communications services in the region Coverage • Across 50 countries in Asia-Pacific • Reaching 2/3 of world's population Customer Profile • International and Regional TV Broadcasters • Telecommunications Service Providers • News Agencies • Corporations and Governments AsiaSat Proprietary & Confidential UHD with AsiaSat 5 Our Satellite Fleet C-band Ku-band For more details of our satellite fleet, please visit our web site (http://www.asiasat.com/technology/satellite-fleet). AsiaSat Proprietary & Confidential UHD with AsiaSat 6 Our Earth Stations Tai Po Earth Station Stanley Earth Station For more details of our facilities, please visit our web site (http://www.asiasat.com/aboutus/facilities). AsiaSat Proprietary & Confidential UHD with AsiaSat 7 Tai Po Earth Station AsiaSat Tai Po Earth Station is Antennas Services • 1x 1.3m (C) • Uplink Service located at the Tai Po Industrial • 2x 9.0m (C) • Downlink Service Estate in the New Territories, • 3x 7.3m (C) • Occasional Service Hong Kong. • 2x 6.3m (C) • Conditional Access • 1x 6.1m (C) Service • 4x 7.3m (Ku) • Compression Service • 2x 6.3m (Ku) • Playout Service The Station is a two level building • 1x 4.9m (Ku) • Monitoring Service of 5,551 sq.m. built on a 13,638 • 1x 4.8m (Ka) • Hosting Service International Fibre • Fibre / Internet sq.m. site. Connectivity Service Service Providers • DVB-S2/S MCPC • British Telecom Platforms Besides supporting the Telemetry, • PCCW Global • Broadway® • Tata Communications Connectivity Service Tracking and Control (TT&C) • Telstra Global • Disaster Recovery activities of AsiaSat’s satellite Local Telecom Service Facilities • Satellite Transfer Orbit fleet, the earth station also Providers Service provides a broad range of value • HGC • HKBN added services to customers in • New World T&T the broadcast and • Wharf T&T • PCCW telecommunications industries. • Towngas Telecom AsiaSat Proprietary & Confidential UHD with AsiaSat 8 Stanley Earth Station AsiaSat Stanley Earth Station is located on Hong Kong's Stanley Peninsula and serve as the backup of satellite control facilities to the Tai Po Earth Station via connections of fully redundant leased circuits. The station consists of six The redundant facility is fully antennas with sufficient controlled by Tai Po and attuned redundancies and flexibility. with the Satellite Operations Centre • 2x 11.0m (C) (SOC), enabling backup TT&C • 1x 9.0m (C) • 1x 5.0m (C) services to ensure high reliability • 2x 6.1m (Ku) and integrity. AsiaSat Proprietary & Confidential UHD with AsiaSat 9 Our People AsiaSat Proprietary & Confidential UHD with AsiaSat 10 Organisational Structure President and CEO William WADE Vice Vice Vice Vice Vice General President, President, President, President, President, Counsel Sales Marketing Engineering Finance China and and and and Business Global Operations Chief Development Accounts Financial Officer Philip Sabrina Roger Sue ZHANG Catherine BALAAM CUBBON TONG YEUNG Yan CHANG AsiaSat Proprietary & Confidential UHD with AsiaSat 11 Meet Our People We have over 130 staff in our organisation. We are all committed to support your success in satellite transmission as your success is our success. Please visit to our web site (http://www.asiasat.com/aboutus/meet-our-people) for more about our staff interesting stories. Catherine CHAN Monica CHENG Fred HO Alan WONG Vicky WONG Paul CHAN Helen CHEUNG Captain IP Alison YEUNG Kelvin CHAN Paulus CHAU Sara CHEUNG Preston LAI CK YU AsiaSat Proprietary & Confidential UHD with AsiaSat 12 Hands-on Satellite Transmission AsiaSat Proprietary & Confidential Where are the Satellites? International Space Station (ISS):340km GPS Satellites: 20,350km Above Sea Level AsiaSat (Geostationary Satellites): 35,786km Moon: ~384,000km International Space Station AsiaSat Distance to Earth Ratio, ISS vs. AsiaSat = ~1:100 GPS Moon AsiaSat Distance to Earth Ratio, AsiaSat vs. Moon = ~1:10 Source: http://commons.wikimedia.org/wiki/File:Orbitalaltitudes.jpg AsiaSat Proprietary & Confidential UHD with AsiaSat 14 How does Satellite Transmission work? 1.Tx Earth Station to sends SIGNAL (Uplink) 2.Satellite receive and retransmit the SIGNAL 3.Rx Earth Station to receive SIGNAL (Downlink) 4.Using different frequency bands for Uplink and Downlink Frequency Bands • L-band: 1 to 2 GHz • S-band: 2 to 4 GHz • C-band: 4 to 8 GHz • X-band: 8 to 12 GHz • Ku-band: 12 to 18 GHz • K-band: 18 to 27 GHz • Ka-band: 27 to 40 GHz Satellite Transponder block diagram AsiaSat Proprietary & Confidential UHD with AsiaSat 15 How does Satellite stay in orbit? Satellite stays in orbit due to the balance of two factors 1. Its Velocity (or the speed at which it would travel in a straight line) • The higher the orbit, the less velocity is required. The nearer the orbit, the faster it must move to ensure that it does not fall back to Earth. • Geostationary Satellite is moving at 3.075 km/s (3 x max. speed of a rifle bullet). 2. The Gravitational Pull between the Earth and the Satellite itself. AsiaSat Proprietary & Confidential UHD with AsiaSat 16 Does Satellite keep where they are Forever? Forces act on satellite to change its orbit over time • Gravitational Pull from Sun & Moon • Slight Asymmetries in Earth’s Gravitational Field • Solar Radiation Pressure N S AsiaSat Proprietary & Confidential UHD with AsiaSat 17 How to Broadcast a TV Signal through Satellite? The key components: Satellite C/Ku-band C/Ku-band Transmit Antenna Receive Antenna / TVRO RF RF High Power Amplifier LNB RF L-band Up-convertor Professional IRD Set-Top-Box (from IF to RF) IF Video Signal Modulator SDI ASI / IP Multiplexer Playout Centre ASI / IP SDI Encoder Playout Centre TV / Monitor AsiaSat Proprietary & Confidential UHD with AsiaSat 18 Our Engagement with UHD AsiaSat Proprietary & Confidential UHD with AsiaSat19 What have we done? January August Partnered with AsiaSat UHD project Cyberport HK for a was initiated to UHD via Satellite evaluate the UHD live demo. solution. AsiaSat • 79Mbps UHD Team was • DVB-S2, 16APSK formed. • MPEG-4 • 8-bit • 30fps 2014 2015 June - July October Supported EBU to AsiaSat UHD put three FIFA World Research Lab was Cup matches (inc. established to Final) on AsiaSat 5 review UHD solution • 83Mbps from Playout, • NS3, 8PSK Compression, to • MPEG-4 • 8-bit, p60 Satellite Tx & Rx. AsiaSat Proprietary & Confidential UHD with AsiaSat 20 What have we done? January August December Confirmed to Released the white Announced logo of proceed w/ DVB-S2 paper – The 4K-SAT. Evolution and Impact of Ultra HD and HEVC solution. (by Mr. Captain IP) 2015 2016 February - May June October Started to evaluate Announced the Partnered with various HEVC launch of AsiaSat solutions on both off- UHD platform on air transcode and AsiaSat 4 with to launch AsiaSat real time encoding extensive C-band first UHD channel with solutions coverage in Asia 4K-SAT in 10-bit/50fps vendors. Pacific region. Initial content line up: 1. AsiaSat 2. Rohde & Schwarz 3. Fashion TV 4. Cyberport AsiaSat Proprietary & Confidential UHD with AsiaSat 21 What have we done? January March May Partnered with Launched exclusive Premium general Harmonic to launch 4K original content entertainment 4K-SAT2/HVN of Love Nature on content from More channel officially on 4K-SAT, via MCA 4KUNIVERSE on 1 March with launched on 4K-SAT are NASA TV UHD content. Coming! 2016 2017 February April May Trial run 4K-SAT2 at Announced the first Broadcasted two 10-bit/60fps with UHD live sport event UHD live European NASA TV Content. via satellite on Finals matches on AsiaSat 4 with EBU. AsiaSat 4. AsiaSat Proprietary & Confidential UHD with AsiaSat 22 AsiaSat UHD Demo with Cyberport HK (23 Jan 2014) AsiaSat 3S Playback System AsiaSat Uplink System UHD content playout @105.5E DVB-S2 Modulator C-band RF ASI HD-SDI x4 78Mbps Transmission Parameters MPEG-4 Encoders x2 (2x2 HD-SDI interfaces) Downlink Frequency: 4100MHz 8-bit p30 for compressing the UHD content Downlink Polarisation: V-pol Symbol Rate: 30MSps Data Rate: 79.11Mbps Type: DVB-S2 Modulation: 16APSK FEC: 2/3 Professional IRD x4 Chain Loop HD-SDI x4 HDMI RF (L-band) HD-SDI to HDMI Convertor 84” UHD TV in Cyberport MCC Cyberport TVRO AsiaSat Proprietary & Confidential UHD with AsiaSat 23 HEVC Solution for UHD Broadcast AsiaSat 4 DVB-S2 Modulator DVB-S2 HEVC STB UHD HEVC Live Live Multiplexer Encoder Source UHD Off-Air Video Source Transcoder Server File FTP IP RF HDMI NAS 3G-SDI AsiaSat Proprietary & Confidential UHD with AsiaSat 24 How we see UHD? AsiaSat Proprietary & Confidential UHD with AsiaSat Much Better Viewing Experience / Quality It is a lot more than just pixels and pictures! Higher Resolutions 4K/UHD: 3840x2160 (= 4x Full HD screens) 8K/UHD: 7680x 4320 (= 4x 4K/UHD screens or 16x Full HD screens) AsiaSat Proprietary & Confidential UHD with AsiaSat 26 Much Better
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