Smart Solutions Social Media Digital Strategy Animation Digital ERP Solutions Web & Ecommerce Digital CRM & Loyalty Marketing Systems Projects & Processes Management Infrastructure Data Security INTEGRATED SOLUTIONS Content Our Solutions Vision ...................................... 03 Digital Strategy Divisions ....................................... 10 Goal ....................................... 05 Projects & Processes Management Divisions ...... 13 Strategy .................................. 06 Infrastructure, Data Security & Telecommunications Divisions ........................... 15 Integrated Solutions................ 07 Our Services ........................... 08 Smart Solutions & Automation Divisions ............... 18 ERP ........................................................................... 21 CRM & Loyalty Systems Divisions ........................... 24 Digital Solutions & Development Divisions .......... 27 Social Media .......................................................... 29 Digital Marketing Divisions .................................... 31 Web & Ecommerce Divisions ............................... 34 Animation .............................................................. 36 www.rethinktechs.com 2 Vision "We are in a technology driven era." Story: Mohammed Nasser Khammas, the CEO of Al Ahli Holding Group in the year 2012, sought the importance of centralization and demanded that all IT-related operations, procurements, and projects to be handled by one IT division. This resulted in the creation of Rethink Technologies in mid of 2013 to serve as the AAHG Group’s technological and technical representa- tion in the market. Rethink Technologies, RTT started with a focus in supporting only AAHG’s subsidiary companies, with a goal to gain all the required experience to compete in UAE’s market, and later in the region. Vision: “Our aim is to provide integrated solutions based on the latest technologies in all fields we cover. With our strong profile of companies under AL AHLI group, our services and products are starting with the human interaction with services and prod- ucts and to provide better experience for humans with technologies. When we believe the technology is to provide a better 360 human experience, we carefully study the interaction between technologies and human and provide a better technology experience. We study both physical and digital interaction with technologies and provide best hybrid model between both.” Mohammed Nasser Khammas CEO of AAHG www.rethinktechs.com 4 Goal “Goals driven technologies for better human experience.” CEO of Rethink Technology’s With technology driven era, we must keep our services and products with the latest technology’s changes. Rethink Technol- ogies is serving over 35 companies under AL AHLI group, we centralize the IT services and technologies across the group. Our strategy is to act as saving center in our daily operation not as cost center. The technologies implantation must provide great ROI for short and long term for the group. Technology implementation and adaption must be based on visions and goals. We build the RTT services and products with a solid, integrated and updatable IT architecture eco system based on the main goals for the group and executive’s vision. We have over 10 divisions under one technology company with unique and rare profile to serve integrated technology for better human experience. We have certified engineers in all division we serve, we do cover the latest technology knowl- edge such as Blockchain, Fintech, AI & ML and others. We believe the main asset to build up to date technology company employee’s knowledge and experience. We build strategic partnership, we do have direct partnership program with MIT for many products and services we provide. With ILP program, we do work with professors, experts inside MIT to provide the best possible up to date and even futuristic services and products. Our R&D division working in unique projects with focus to provide new IPs in the technology industry. Assem Hijazi CEO of Rethink Technologies www.rethinktechs.com 6 Strategy To employ the latest integrated technology solutions for better human experience. RTT services and products based on integrated IT architecture eco system. We continue enhance the architecture based on latest technologies changes and business needs. Smart Solutions & Automation Digital Solutions & Development Projects & Processes ERP Solutions Management Social Media Development Solutions Infrastructure, Data Security & CRM & Loyalty Systems Telecommunications Digital Marketing Web & Ecommerce Animation & Development Graphics Design Digital Strategy INTEGRATED SOLUTIONS www.rethinktechs.com 8 RTT Divisions & Services www.rethinktechs.com 9 Digital Strategy Human Centric Digital Strategy Building Human Centric service Customer experience journey Building human centric services and solution based How to building customer experience journey across on human centric experience. the stages of customer engagement from reach to influence. Combined major human centric approaches How to combine the main approaches human cen- Digital channels handling tered design , design thinking , human sensitive Building strategy for digital channels with customers design and marketing 4.0 for building human cen- through 360 digital transformation mixing between tric services. Social media , web sites , CMS system , CRM and others. Framework Building framework based on human centric focus Framework and incorporate common approaches within the How to build framework for digital transformation and framework. go through the framework from vision and goals till customer conversion and loyalty. Omni strategy Building integrated eco system for customer experi- Research and Development ence with omni channels. Understanding Digital Customer Behaviors Research Data collection Building different customer engagement strategy to Collect all data related to a specific topic by con- understand the customer behavior. ducting a research following a list of specific areas and keywords. Mind Mapping Create a informative Map that includes the list of keywords, & initial research data. Data analysis and Processing Apply creative thinking, analysis and good judge- ment to propose innovative solutions to technical problems, which may involve a range of diverse approaches and resolving conflicting issues. Assessment and Evaluation Evaluate technology through activities in order to determine the suitability and effectiveness of the documented research. www.rethinktechs.com 11 Building UX for different Localization digital channels Building reverse design engineering experience Interface localization Building reserve engineering experience methodology. Localize the interface from English/French to Arabic. Customer segmentation and building UX Building UX based on customer segmentation method- Building localization terms ologies such as persona and primary market research Create a list translated terms dictionary for the methodologies. software localization and incorporate it with the software development. Culture compatible UX Building culture compatible UX for different segmenta- Building culture compatible software tion of customers. Cover the aspect of building local flavor software and compatibility issues covering the geopolitical Customer journey experience and UX issues. Mixing between the customer experience between physical and digital interaction. Software development for Arabic support Develop and localize the software coding into Building custom guidance and framework for UX Arabic support such as RTL, hijra date , reading Building custom UX guidance and framework based order support and others. on customer focus and segmentation. www.rethinktechs.com 12 Projects & Processes Management Process Management Project Management Business Analysis and Process Management Project Coordination Implement the Continuous improvement methodol- Building the Action Plan of every project after coor- ogies with change management approaches to dinating with the key persons; Building all project translate stakeholder vision. activities by setting their priority and provide the client the accurate timeline needed to complete Business Technology the project. Consultive support to IT program management offic- es, prioritize the IT department’s portfolio of projects, and offer a PM approach to end-to-end system Value Engineering selection and implementation projects within IT and Building objective and systematic evaluations other business functions. between conflicting demands. IT Advisory Services Coordination, Communications and Provide the means to define and implement an Decision-making integrated plan of the technological aspect of the Building team work atmosphere, coordinating with enterprise, which aims at best supporting the busi- the team by implementing transformational style in ness strategy. Using a modular, business-oriented communication and decision making. methodology and set of tools. Quality Assurance and the Matrix Organization Capital Project Management Implementing QA is concept which permits a super- Develop the business case, to the PM of the design, visor to delegate authority while reliably maintain- planning, and execution, we make sure the project delivers the expected value. ing responsibility for the action of others: All con- tracted commitments/All criteria established for Change Management the project, and Good practice. Blend professional project management with change management best practices