Event Support Programme Application Form Applications will only be considered if they have already been discussed, and agreed as viable with the relevant National Tourist Board (London & Partners, Tourism Northern Ireland, VisitEngland, VisitScotland, Visit Wales), and with Destination Management Organisations (DMOs) as applicable. Please only proceed if you are able to agree with all the statements below: This application relates to an international business event The event in the application demonstrably brings overseas delegates into Great Britain and Northern Ireland I represent the sole candidate organisation for the event in Great Britain and Northern Ireland I will be able to demonstrate additionality above and beyond activity already programmed or intended to take place, and will demonstrate match funding alongside any application for financial support. I will produce a return on investment calculation against any activity funded by this programme, along with evidence of how this will be evaluated. With regard to short-term financial support, all expenditure and delivery will take place by 31st March 2017. I have discussed the potential application with my local Destination Management Organisation (if applicant is a venue or PCO), and National Tourist Organisation (London & Partners, Tourism Northern Ireland, VisitEngland, VisitScotland, Visit Wales) – if applicant is a destination. I confirm that the organisation applying for financial support is aware of State Aid Rules in order to comply and will take legal advice if necessary. I understand that match funding for proposed activity is required for agreement to any financial support. I will provide an evaluation on methodology for financial proposals and understand that the GREAT Britain campaign return on investment target is 25:1. I understand that any marketing activity funded by this programme will require integration of approved GREAT Britain campaign branding. I understand that a successful financial support application will be paid upon evidence of completion of work. I understand that events relating to the defence sector, or for any activity that could bring the GREAT Britain campaign into disrepute, do not qualify for support from this Programme. I understand that financial support from this programme cannot be used to pay hosting fees for events. I agree to all of the above Yes No statements Contact details Salutation First name Last name 1/6 Email address Telephone number Organisation name Website Job Title Address Line 1 Address Line 2 Address Line 3 City Country Post Code Category Destination Management Organisation | Venue | Event organiser Company Registration Number Is your application to Attract a Grow the Develop a new International business business economic value event events to of a secured Great event Britain and Northern Go to section B Go to section B Ireland Go to section A Section A ATTRACT A BUSINESS EVENTS TO GREAT BRITAIN AND NORTHERN IRELAND Are you the sole bidder in Yes No Applications for bid support can only be Great Britain and Northern considered when a sole Great Britain Ireland? and Northern Ireland candidate has been determined. (If Yes) Name of event, Date/ dates of event Event synopsis, including History (350 words max) Primary location for event Tick Relevant Country / City England London Northern Scotland Wales Ireland 2/6 Additional Destinations that could benefit from the event Business Sector Energy Transport & Logistics Life Sciences, Bio Economy & Healthcare Financial Technology Advanced engineering Infrastructure Consumer Creative Other – please specify Deadline for confirmation of support (DD/MM/YY) Type of business event Association Corporate Exhibition / Corporate incentive event congress meeting trade fair / event business festival Estimated percentage of visitor UK % origin Rest of Europe % North America % Rest of World % Demonstrate the economic value of bringing this event to Great Britain and Northern Ireland, and what legacy will be left by the event (e.g. community, physical infrastructure, assets or other) and estimated economic impact; GVA Application Support sought Advocacy Short-term Future A combination of non- financial financial support financial support support support In up to 350 words, describe the support you are seeking including activity timelines, milestones. Proposed marketing activity must demonstrate tangible outputs and evaluation methods for outcomes. 3/6 If financial support is sought, provide totals and breakdown If financial support is sought, state return on investment projection. Applicants are advised that the return on investment target for the GREAT Britain campaign funded activity is 25:1. This can be met for example through cash, in kind and other measures and metrics. If financial support is sought, provide an estimated spend timeline by month and calendar year. If advocacy or non-financial support is required please specify details of what is anticipated to influence decision making (e.g. Ministerial Letter). Please demonstrate how you will evaluate the outputs and outcomes of the activity you are proposing. Details of match funding Total £ Source of funding Purpose of funding (private or public) you intend projected to secure aligned to the proposed activity in this application. Section B SECURED EVENTS AND NEW INTERNATIONAL EVENTS For an existing event already scheduled to be held in Great Britain and Northern Ireland and development of a new international event. Name of organisation Name of event 4/6 Date of event Primary location for event Tick relevant Country / City England London Northern Scotland Wales Ireland Additional destinations that could benefit from the event Business sector Energy Transport & Infrastructure Life Sciences, Bio Economy & Healthcare Financial Technology Advanced Engineering Infrastructure Consumer Creative Other – please specify Type of business event Association Corporate Exhibition / Corporate incentive event congress meeting trade fair / event business festival Deadline for confirmation of support. Estimated percentage of visitor UK % origin Rest of Europe % North America % Rest of World % Application Nature of proposed activity Trade & Delegate Welcome Other investment marketing initiative initiative initiative In up to 350 words, describe the support you are seeking including activity timelines, milestones. Proposed marketing activity must demonstrate tangible outputs and evaluation methods for outcomes. If financial support is sought, provide totals and breakdown If financial support is sought, state return on investment projection. Applicants are advised that the return on 5/6 investment target for the GREAT Britain campaign funded activity is 25:1. This can be met for example through cash, in kind and other measures and metrics. If financial support is sought, provide estimated spend timeline by month and calendar year. Please demonstrate how you will evaluate the outputs and outcomes of the activity you are proposing. Demonstrate the economic value of bringing this event to Great Britain and Northern Ireland, and what legacy will be left by the event (e.g. community, physical infrastructure, assets or other) and estimated economic impact; GVA Number of additional international attendees anticipated as a result of this application (if applicable to proposal) Details of match (private or Total £ Funding source Purpose of funding public) funding you intend to projected secure aligned to the proposed activity in this application. 6/6 .