CREATIVE AND CULTURAL INDUSTRIES IN SRI LANKA Draft Final Report Dilani Hirimuthugodage Ashani Abayasekara Nimesha Dissanayake Manoj Thibbotuwawa Institute of Policy Studies of Sri Lanka 2020 March 1 | Page Acknowledgement This study would not have been possible without the support from several individuals and organizations. We highly appreciate their valuable contribution at various stages of the study and take this opportunity to thank them all. This study is commissioned by the British Council Sri Lanka. The research team wish to extend their acknowledgement to the British Council Sri Lanka for their funding support. As the ownership of the report sits with the British Council. We wish to thank Gill Caldicott and Menika van der Poorten of the British Council Sri Lanka, UK creative sector consultant Shelagh Wright for their continuous support and guidance throughout the study. We greatly appreciate their time and efforts. We gratefully acknowledge the project steering committee members; Vikum Rajapakse, Selyna Peiris, Ruwandika Senanayake, WC Dheerasekera, Alain Parizeau, Shamalee de Silva, Kesara Ratnavibhushana, Dinesh Rajawasam, Sanora Rodrigo, Lee Bazalgette and representatives from the National Enterprise Development Authority. This study would have not been possible if not for those who participated in Focused Group Discussions and Key Informant Interviews. The research team acknowledges the co-operation and contributions from the participants in the following subsectors: literature, publishing, architecture, interior design, fashion design, IT, crafts, photography, film and television, performing and visual arts, and advertising. All the research and support staff members of the IPS, who helped us in various ways and capacities, are also acknowledged. 2 | Page Table of Contents 1. Introduction ................................................................................................................................................. 6 2. Conceptual Framework ............................................................................................................ 10 2.1 Country Definitions and Classifications ............................................................................ 10 2.2 Creative Industry Subsectors in Sri Lanka ....................................................................... 12 3. Methodology .............................................................................................................................. 13 3.1 Data Collection ........................................................................................................................ 14 3.2 Data Analysis ........................................................................................................................... 20 3.3 Quality Assurance Mechanism ............................................................................................ 21 3.4 Limitations of the study ........................................................................................................ 22 4. The Cultural and Creative Industry in Sri Lanka ............................................................... 22 4.1 Findings from LFS Data Analysis ........................................................................................ 22 4.2. Findings from the Field Survey .......................................................................................... 28 4.3 Calculation of Economic Value ............................................................................................ 34 4.4Creative Industry SubSectors ............................................................................................... 35 4.4.1 Photography ........................................................................................................................... 35 4.4.2 Performing and Visual arts ............................................................................................... 37 4.4.3 Publication and Literature ................................................................................................ 40 4.4.4 Craft ............................................................................................................................................ 43 4.4.5 Fashion Design ....................................................................................................................... 44 4.4.6 Software, Graphic Design, Gaming, Digital Creatives. .......................................... 46 4.4.7 Architecture, Interior Design and Industrial Design ............................................. 49 4.4.8 Advertising and Branding ................................... 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Conclusions and Recommendations .................................................................................... 54 5.1 Matrix Analysis on Identified Constraints and Proposed Suggestions ...................... 55 References .......................................................................................................................................... 62 Annexures .......................................................................................................................................... 64 Annex 1 : Creative Industries Classifications ........................................................................ 64 Annex 2 : Related Subsectors .................................................................................................... 72 Annex 3 : Focus Group Discussion Guideline ......................................................................... 76 3 | Page Annex 4 : KII Guidelines .............................................................................................................. 80 Annex 5 : Members of the Steering Committee...................................................................... 82 Annex 6 : FGD Participants ......................................................................................................... 83 Annex 7 : KII Participants ........................................................................................................... 85 Annex 8: Validation Workshop Participants ......................................................................... 86 Annex 9 : Brainstorming Session Participants ...................................................................... 86 Annex 10 : Field Survey Questionnaire.................................................................................... 87 Table of Figures Figure 1: Global Creative Industry Sector Contributions in 2015 .................................................... 6 Figure 2 : Creative Goods Exports in Some Selected Countries, 2015 .............................................. 7 Figure 3 : Overview of Methodical Approach .................................................................................... 13 Figure 4 : Site Selection ....................................................................................................................... 18 Figure 5 : Press Release on Mapping Creative Industry Study ........................................................ 19 Figure 6 : On-line Sign in System ....................................................................................................... 20 Figure 7 : Quality Assurance Mechanism .......................................................................................... 22 Figure 8 : Employee Numbers by Subsector, 2017 ........................................................................... 23 Figure 9: Gender Composition of Employees in Creative Industries, 2017 .................................... 23 Figure 10 : Creative Employees by Subsector and Level of Education ........................................... 24 Figure 11 : Creative Employees by Subsector and Age, 2017 .......................................................... 25 Figure 12 : Creative Employees by Sector of Institution Employed, 2017 ..................................... 27 Figure 13 : Monthly Wages by Creative Subsector in Rs, 2017 ....................................................... 28 Figure 14 : Provincial Distribution of Subsectors ............................................................................. 29 Figure 15: Income Generation ............................................................................................................ 30 Figure 16: Business Related Constraints ........................................................................................... 30 Figure 17 : Other Constraints ............................................................................................................. 31 Figure 18: Main Exporting Countries................................................................................................. 32 Figure 19: Obtaining Intellectual Property Rights ............................................................................ 32 Figure 20 : Business Collaborations ................................................................................................... 33 Figure 21 : Industry Policy and Government Collaborations .......................................................... 33 Figure 22: Creative Goods and Services Exports in Sri Lanka ......................................................... 34 List of Tables Table 1 : Contribution from the creative industry sector to country growth ................................... 8 Table 2 : Creative Subsectors in the UK, DCMS Definition ............................................................... 11 Table