Nestlé Confectionery Easter immediate consumption accounts for fun eggs – and these will return for 2013. Easter Categories a 1/3 of sales at Easter*. Within this sector, We are also launching a NEW Smarties Recommended top selling lines there are Mini eggs and seasonal treats. Spring Animals Giftpack, which will be Building on the success of Smarties Little perfect for egg-hunts and top-up gift for Chick, we will be launching NEW Milkybar children. Bunny . The range will be supported by For adults, we have two NEW Insider eggs, FILLED EGGS Aero Lamb Milk and Smarties & Milkybar with the launch of Randoms – perfect mini eggs. Easter gift for teens. We have renovated our Crème/ Smarties Egg Galaxy Caramel/ Ferrero Eggs Lindt 28g Filled Kids Easter egg gifting accounts for 40%* giant eggs range with NEW Kit Kat Chunky, Caramel Splats Bubbles Filled Egg Egg of all value sales at Easter. Smarties – with NEW Aero Collection and Caramel NEW no artificial flavours or colours – and Selection giant eggs. For 2013, we have also MINI EGGS Milkybar - with all natural ingredients – introduced a NEW premium After Eight Cadbury Mini Milkybar Mini Galaxy Caramel Kinder Mini Lindor Mini Eggs provides Mum with the perfect solution Egg, which includes a 300g box of After Eggs Eggs Bag Mini Eggs NEW Eggs Bags for permissible, fun Easter gifts. We have Eights. Mini Egg favourites such as Smarties Chicken – the Kinder Milky Welcome to Nestle has 100% recyclable shell egg Pocketsize Carton Smarties Bites No.3 selling hollow figure. And NEW for packaging, making it even easier for NEW Mini Eggs 2013, we have introduced Milkybar Cow. consumers to recycle. Mini Egg We had great success with our Smarties Pouch 195g NEW Spring Source * IRI - w/e 7th April 2012 Henhouse and Milkybar Milkybarn ** Kantar - w/e 15th April 2011 SHELL EGGS farmyard packs – the No.2 & 3 selling kids Novelty Easter Egg Trail Smarties Hen Kinder Surprise 2013 Cadbury/Kraft Foods Pack House Milkybar Barn In convenience stores two Easter products • Best loved brand as part of family Easter2 stand out from all others across all other Kids Freddo Smarties Kinder Giant Egg Gold Bunny • And consumers’ favour Cadbury over all Chicken, 125g Egg confectionery; Cadbury Creme Egg and other Easter chocolate brands2 Milkybar Cow Cadbury Mini Eggs alone are bigger than • Range & taste drive the category...and Small Buttons Monkey Milkybar Small the next 16 products combined (and that Cadbury is No.1 in both. And being part of NEW Egg includes Malt Easter Bunny!)1 , and with the Joyville campaign continues to drive Medium Crème Egg KitKat Chunky Maltesers Egg, Mars Lindor 215 Egg sales displays that are the signpost to the CONTENTS the Cadbury brand at Easter2 Egg Egg, M&M’s Egg Easter season make sure your shoppers see Large Dairy Milk Aero Selection Mars & Friends, Large Crisp Nestle Cadbury Easter instore! • Cadbury is the Easter confectionery brand Giant Egg Maltesers & Friends, Collection Egg consumers most prefer to both give and 4-6 Confectionery continues to be a destination Galaxy ‘It’s all about Cadbury/Kraft Foods receive2 the Chocolate’, 7-11 category in-store throughout the Spring Galaxy Ripple Mars time season and is integral in creating • Cadbury are chosen by consumers as the brand that make the most fun and Luxury/ After Eight Galaxy, Maltesers, Rocher Boxed Egg Famous Names 12-13 Easter rituals. Premium Premium Egg M&M’s, Celebrations Egg exciting Easter products2 - like the iconic Ferrero 14 Cadbury enables shoppers to show their Creme Egg brand! NOVELTIES IMPULSE FIGURES & SHAPES loved ones how much they care through a Elizabeth Shaw 1 magical and expansive Easter confectionery Nielsen Independent and Symbols, Value Sales, Buttons Chick, Aero Lamb Malteaster Kinder Surprise, 15 Egg n Spoon, Kinder Mini Lindt and Sprungli range that meets all their needs, and with Easter 2012 Little Choc Bunny*, Malteaster Hollow Bunny Mini Bunnies* Figures 6pk, 16 2 Chick Order forms Cadbury magic that helps bring families and Hall & Partners, Easter U&A 2012 Kinder Bunny with 17-19 friends together in a celebration of Easter: Surprise, Kinder Chocolate 12pk, Rocher Moulded Mars Confectionery Bunny MARS continues to outperform the Easter Total Easter Market BOXED market with its fantastic range of shell • MARS Chocolate has outperformed the Gifting ® Say it After Eight Rocher Heart Mint Collection Lindor 200g Milk eggs, Galaxy self eat, MaltEaster Bunny Easter market (Traditional and Boxed) in With… 300g T10 200g and our Boxed chocolate of Maltesers and 2012 with a growth of +14.5%*. Rocher Bunny SPRING EVENTS CALENDAR Celebrations. Traditional Easter Market Premium 14 February Toblerone Black Collection T16 Famous Valentines Day For 2013 we see the MaltEaster® Mini • MARS are now the 2nd largest Tobelle Magic Names 165g 17 March Bunnies available for all customers, joining manufacturer in Traditional Easter*!! St Patricks Day ® Everyday Milk Tray, All Gold Dairy Box Maltesers 10 March with MaltEaster Bunny to create new • Within Traditional Easter MARS have Rocher T16 All Crisps 175g, Mothers Day Bars 29 March ranging opportunities on and off shelf. grown +13.6%* (£4.5m). Good Friday Easter is all about chocolate. Shoppers Sharing Toblerone Tiny’s, Matchmakers Maltesers Large 31 March Boxed at Easter Rocher T24 Sharing Crisp Easter Sunday buy Easter products (eggs, treats) and MARS have grown in absolute terms with Terry’s Assortment 6 May • boxed chocolate on top of their usual £2.1m* sales gain (+16.7%) and we are Chocolate Orange May Bank Holiday Segsations 27 May confectionary, so Easter is a massive now the 3rd largest manufacturer*. Spring Bank Holiday opportunity for incremental sales. Cartons Heroes/Roses Randoms NEW Celebrations Flutes 105g 16 June • MARS is the only manufacturer in Fathers Day Easter 2012 to gain shoppers within this category.* Easter Sunday products Valentine’s Day products Mother’s Day Products * IRI SI G Major Mults incl WW+Weekly Scanning Impulse; 14 w/e 7 Apr 12 SMARTIES 1 Buy 1 case of Smarties Little Choc Chick INSIDER EGGS SAVE £1.75 15 MEDIUM EGGS AERO Buy 1 case of MILKYBAR BUNNY 16 Aero Mint Lamb NEW Buy 1 case of SAVE £2.90 Milkybar Bunnies 3 SAVE £1.75 14 12 2 13 MINI EGGS Buy 1 case of Smarties or Milkybar Mini Eggs 100g SAVE 35p 17 6 SMALL KIDS EGG MUG EGGS NEW 19 20 18 5 26 NEW 4 21 25 7 GIANT EGGS NEW KIDS NOVELTIES 10 KIDS NOVELTIES 9 Buy 1 case of Milky Bar 23 24 HollowChicken Cow or & Smarties Egg NEW SAVE 50p SMARTIES SPRING NOVELTY EGGS ANIMALS NEW NEW AFTER EIGHT PREMIUM EGG NEW 8 11 27 22 4 5 PAGE PAGE QUALITY STREET Buy 1 case of Quality Streets 350g SAVE £2.40 MATCHMAKERS Buy 1 case of Mint or Orange Matchmakers 28 SAVE £1.70 1 29 30 SAY IT WITH... Buy 1 case of SAY IT WITH... ‘Large Heart’ 400g Buy 1 case of (‘Small Heart’SAVE also £2.50 available) ‘Large Flowers’ SAVE £2.50 DAIRY BOX DAIRY BOX (‘Small Flowers’ and Buy 1 case of Buy 1 case of Dairy Box 400g ‘Congrats’ also available) Dairy Box 200g SAVE £1.00 SAVE £2.00 2 4 FILLED EGGS 200g 32 Buy 1 case of Cadburys Crème or Caramel Eggs CREME EGG & SAVE 85p CARAMEL EGGS 31 3 PACKS (also available in 6 packs and 12 packs) 6 300g 35 AFTER EIGHTS 3 Buy 1 case of After Eights 300g BLACK MAGIC SAVE £2.20 5 Buy 1 case of Black Magic 188g 33 SAVE £1.50 188g MINIS BAGS AFTER EIGHTS 70g PM £1.00 CRÈME EGGS Buy 1 case of Creme Egg NEW Buy 1 case of After 8 Minis Bag PM£1.00 and Mini Eights Catering Pack 36 MINIS BAG 800g BUNNIES Buy 1 case of Eggs Bag PM£1.00 Buy 1 case of Easter Crème Eggs Minis 56g Caramel Bunnies 40g 34 SAVE £3.00 BLACK MAGIC SAVE £1.34 SAVE 50p SAVE £1.34 Buy 1 case of (also available in Black Magic 376g 376g 100g and 360g) SAVE £1.00 7 800g 10 AFTER EIGHT 6 COLLECTION 9 37 PAGE TREASURE CARAMEL EGGS MINI EGGS 14 MINIS BAG 98g 11 13 ASSORTED MINIS BAG 15 12 7 PAGE HOLLOW BUNNY NEW Buy 1 case of 26 HEROES CARTONS CRÈME EGG SPLATS Hollow Bunnies 130g Buy 1 case of Heroes Buy 1 case of TOBLERONE 400G Cartons 200g, 350g or 30 Cadbury Crème 17 SAVE £1.00 350g +20% Eggs Splats 157g Buy 1 sleeve (1 x 400g) of Milk, Dark, White or 29 SAVE £2.50 SAVE £1.34 Fruit & Nut EASTER CHICK SAVE £1.25 Buy 1 case of Cadbury Dairy Milk Buttons 142g 16 SAVE £1.00 TOBLERONE NEW 27 Buy 1 Valentine sleeve of 31 25 Toblerone 400g 18 SAVE £1.25 28 32 19 TERRY’S MINIS EGGS CHOCOLATE TERRY’S d ORANGE Buy 1 case of SEGSATIONS a. Mini Eggs Carton Buy 1 case of Milk, Dark, Buy 1 case of Terry’s Segsations 330g b. Bags 100g & 360g Toffee Crunch,Candy or175g Exploding c. 100g Bag Clipstrip 21 SAVE £9.94 d. 195g Quad Bags SAVE £5.00 e. 120g Tube 20 ROSES MINI f. 251g Treatsize MILK TRAY CARTON SAVE £1.34 Buy 1 case of Milk Tray Buy 1 case of 200g, 400g, 600g or 800g Roses Mini Carton 70g 37 f SAVE £2.50 SAVE 81p 33 a 22 c e ROSES CARTONS Buy 1 case of Roses Carton 200g, 350g, 34 or 350g +20% 39 SAVE £2.50 23 38 b TERRY’S ALL GOLD Buy 1 case of All Gold Milk or Dark 190g 35 24 SAVE £2.50 (also available in 380g) TERRY’S CHOCOLATE ORANGE Buy 1 case of Valentine’s Day Chocolate 36 Orange 175g SAVE £5.00 8 9 PAGE PAGE NEW DAIRY MILK TOBELLE EGGHEADS 77g 40 Buy 1 case of 54 Toblerone Tobelle 160g CADBURy’S 52 EGG ‘N’ SPOON 53 TERRY’S SAVE £4.72 DOUBLE NEW TWILIGHT NEW CHOCOLATE OR Buy 1 case of VANILLA Twilights 150g SAVE £3.10 41 42 46 CARTONS 56 43 Buy 1 case of Cartons TOBLERONE 57 as shown TINYS 55 SAVE £2.00 Buy 1 Toblerone Tinys 45 6 case 330g 58 SAVE £9.94 TREASURE142G EGGS 44 LARGE EGGS 1 Mini Eggs, CDM, Caramel Bunnies, (Wispa, Twirl, Roses 59 LIQUORICE MEDIUM EGGS 60 Variety, not shown) As shown