Online Advertising Fraud How cybercriminals exploit the online advertising platform Let’s begin by stating the obvious… This is ONLY possible if people continue to have trust in the medium! …the Internet is important for marketing! How online advertising works Advertisers Ad Exchange click! click! click! click! click! click! Ad Publishers Robot networks – Botnets 101 Malicious Code Click Fraud Cyber Piracy Credential Thief Bot-herder Malware Malware Nikee. Nikee. com com Nike pays for clicks Consumer buys Identity on typosquatting competitive brand Theft Botnet Automated site advertised Clicks Ad-based malicious code Bot-herder Credential Thief Malware distributor Malware Ads infected distributor with malware Ads infected with malware User clicks on ad and is infected with malware User clicks on ad and is infected with malware The computer is now part of the bot-herder’s army and can be used for a number of online crimes Identity Theft Automated Clicks/click fraud Click Fraud Bot-herder Automated Clicks Without good oversight, advertisers could be wind up paying the ad exchange and publisher for illegitimate clicks www.nikee.com www.nyke.com Cyber Piracy www.nik.com Domain Parking Nikee. Nikee. com User sees sees ad ad com User clicks on for competitor’s Nike ad productcompetitor’s and buysproduct it and buys it Disrupting cybercrime OPERATION OPERATION OPERATION OPERATION OPERATION OPERATION OPERATION OPERATION b49 b107 b79 b71 b70 b58 b54 b68 Waledac Rustock Kelihos Zeus Nitol Bamital Citadel ZeroAccess Disrupting Criminal Business Cost of Business Value of Infection ZeroAccess For more info: Microsoft.com/DCU Follow us on Facebook and Twitter! facebook.com/MicrosoftDCU twitter.com/MicrosoftDCU .