YO UR LO G O THE ULTIMATE EMAIL DATABASE CONTENTS Disclaimer……………………………………………………………………………….. 03 Introduction……………….……………………………………………………………. 04 Email Database………….……………………………………………………….... 05 Top Tech Journalists….……………………………………………………………... 05 Top Tech Blog Reporters………………………………………………………….. 11 Top Newspapers………………………………….…………………………………... 16 Top Newspaper Tech Reporters………………………………………………. 22 SEO Blogs………………………………………………………………………………... 29 A Quick Getting to Getting Press.……………………………………….... 34 Press Releases…………...…….................................................................... 36 Pitching To Journalists……………………………………………………..…... 41 Conclusion………………………………………………………………………….….... 44 THE ULTIMATE EMAIL DATABASE DISCLAIMER Here at Publicize, we’re extremely conscious about protecting the personal data of the journalists, bloggers, and writers featured in this guide. We’ve provided the publication details, editor & journalist names, and their contact details where we can. Our aim is to give startups a leg up for winning press coverage. We’ve collated a list of relevant reporters who may be interested in telling their story. However, we’ve not included any information, including contact information, which is not already publicly available. 03 THE ULTIMATE EMAIL DATABASE WHO IS THIS EMAIL DATABASE FOR? If you’re reading this guide, it’s likely that you have realized the huge difference that PR can make to your business. With over 3 billion people online, PR remains more important than ever for startups and growing businesses. Furthermore, 80% of businesses prefer getting company information through content rather than advertisements. Clearly, earned media is going nowhere. Diving into the media spotlight can push your company to the next level. You’ll attract new customers, partners and potential investors, as well as improving your authority in your industry. And that’s before you consider the SEO and digital marketing benefits it can have on your startup. Unfortunately, new companies frequently hold themselves back from receiving press exposure by erecting imaginary barriers. These vary from not forming relationships with relevant reporters to not having the resources to pay the big bucks for traditional PR agencies. However, there is hope. This guide will help your business tear down those walls and get the attention you deserve. Featuring journalists’ contact lists, advice on writing press releases and constructing the perfect pitch; winning press coverage starts here. 04 TOP TECH JOURNALISTS 05 TOP TECH JOURNALISTS 7 Editor or Editor or Journalist Publication Description Journalist Contact Details Names Engadget is a web magazine with obsessive daily coverage of Chris Ip- Tech [email protected] Engadget everything new in Features Editor gadgets and consumer electronics. The Verge is a news and Natt Garun - media network Technology Reporter [email protected] The Verge dedicated to examining Ashley Carman - ashley.carman@theverge how tech is changing our Tech Editor .com daily lives and culture. TechCrunch is a leading technology media Matt Burns - property, dedicated to Managing Editor [email protected] obsessively profiling (Tech) [email protected] Techcrunch startups, reviewing new Jonathan Shieber - Internet products, and Senior Editor breaking tech news. Mashable is one of the Michael Nuñez - largest independent Tech Editor news sources dedicated [email protected] Mashable Sasha Lekach - Tech to covering digital [email protected] Reporter culture, social media and technology. Matthew Hughes - TNW provides insight Tech Journalist and meaning into the matthughes@thenextwe Már Másson - The Next Web world of tech, with its b.com Contributed Content news site TNW News [email protected] Editor and its tech hub TQ. 06 TOP TECH JOURNALISTS 8 Editor or Editor or Journalist Publication Description Journalist Names Contact Details Wired is a print and online magazine that focuses on emerging Wired tech and its impact on Steven Levy - Editor [email protected] culture, the economy and politics. Fortune Tech is the tech arm of Fortune Verne Kopytoff - Senior verne.kopytoff@fortune. Fortune Tech magazine, reporting on Tech Editor com the business side of the tech industry. Digiday takes a global perspective and reports on the Seb Joseph - Tech [email protected] Digiday disruptive force of Editor technology on the media and marketing industries. SlashGear is dedicated to reporting on the Chris Burns - Head latest developments in Editor [email protected] Slash Gear personal technology, Brittany Hillen - Senior [email protected] from cutting edge Editor wearables to the latest digital trends. GIGAOM provides news and analysis on Andrew Burst - Tech startups, emerging andrew.brust@bluebadg GIGAOM Anayst technologies and einsights.com everything else related to the tech industry. 07 TOP TECH JOURNALISTS 9 Editor or Editor or Journalist Publication Description Journalist Names Contact Details Ars Technica specializes in news, reviews and analysis of technology Lee Hutchinson - lee.hutchinson@arstech Ars Technica trends, along with Senior Tech Editor nica.com expert advice on a range of tech topics. Bits is the tech news section of the NYT, Steve Lohr - NYT Bits providing insight and [email protected] Technology Reporter analysis on Silicon Valley and the tech industry. MacRumors is a tech blog dedicated to [email protected] Eric Slivka - Editor in bringing its readers the om MacRumors Chief latest news and rumors about Apple, Mac, and iOS. 9 to 5 Mac is a blog dedicated to breaking Michael Potuck - 9 to 5 Mac [email protected] Mac news and analyzing Technology Editor Apple Intelligence. ReadWrite is a tech blog covering web 2.0, web Brad Anderson - Editor ReadWrite technology, industry in Chief [email protected] news, reviews and analysis. 08 TOP TECH JOURNALISTS 9 Editor or Editor or Journalist Publication Description Journalist Names Contact Details Anandtech is a tech blog that provides [email protected] in-depth reviews of the Ryan Smith - Editor in AnandTech m latest PC and chief consumer electronics technology. BGR is a leading mobile and technology Jonathan Geller - BGR news source, featuring [email protected] Editor in chief breaking news, insight and analysis. Ubergizmo reports on tech and consumer Hubert Nguyen - electronics with an [email protected] Ubergizmo Editor emphasis on making it intelligible to the layman. MobileSyrup reports on the Canadian tech Patrick O’Rourke - MobileSyrup scene, including news [email protected] Managing Editor and reviews for users and enthusiasts Pocketnow focuses on smartphones, tablets Anton Nagy - Editor in Pocketnow and wearables, Chief [email protected] bringing news and reviews to its readers. 09 TOP TECH JOURNALISTS 9 Editor or Editor or Journalist Publication Description Journalist Contact Details Names Skatter Tech is digital publication with in-depth Sahas Katta - Co Skatter Tech coverage of all of the latest [email protected] Founder consumers products and trends. 10 TOP TECH BLOG REPORTERS 11 TOP TECH BLOG REPORTERS 9 Blogger Description Email/URL Twitter Robert Scoble is an employee of Rackspace and is chief Robert Scobleizer troublemaker in the [email protected] @Scobleizer building43 community of internet fanatics. Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of [email protected] Guy Kawasaki @GuyKawasaki popular topics on the web, m and a founding partner at Garage Technology Ventures. Chris Brogan is president of Human Business Works, a media and education [email protected] Chris Brogan company. Chris’s blog is in the @chrisbrogan Top 5 of the Advertising Age Power 150. Solis is globally recognized as one of the most prominent Brian Solis thought leaders and [email protected] @briansolis published authors in new m media. Silicon Valley early adopter Louis Gray [email protected] @louisgray tech blog. 12 TOP TECH BLOG REPORTERS 9 Blogger Description Email/URL Twitter Jeremiah Owyang covers a wider, more general area, which includes all web jeremiah_owyang@yaho Jeremiah Owyang decision making processes, o.com @jowyang concepts, stats, and ideology. Dave Winer is pioneer of the development of weblogs, syndication (RSS), podcasting, Dave Winer [email protected] @davewiner outlining, and web content management software. Phillip J. Windley, Ph.D. is the Founder and Chief Phillip J. Windley Technology Officer (CTO) of [email protected] @windley Kynetx. A user experience designer on Google+. Co-founded the Chris Messina BarCamp and coworking chrismessina.me/contac @chrismessina communities and created the t hashtag. Facebook related tips and Mari Smith [email protected] @marismith info. 13 TOP TECH BLOG REPORTERS 9 Blogger Description Email/URL Twitter Fred Wilson is a VC and principal of Union Square https://avc.com/about/ Fred Wilson Ventures. @fredwilson Has blogged half a million words since 1999, writing Anil Dash [email protected] @anildash about how culture is made. When it comes to information technology, Cringely knows what he’s talking about. Thirty years in Bob Cringely and around the PC business [email protected] @cringely has earned him wisdom, if not wealth. John Gruber keeps his finger on the tech pulse in this John Gruber comments@daringfireba @daringfireball research-based blog. ll.net Matthew Ingram writes on material at the intersection Mathew Ingram of media, technology, [email protected] @mathewi business and the web. om 14 TOP TECH BLOG REPORTERS 12 Blogger Description Email/URL