ITALIAN HOSPITALITY SEAL ITALIAN RESTAURANTS IN THE WORLD Quality is definitely one of the keywords that better represents Italy all over the world, and warm hospitality is for sure one of the features that label Italian people. "Italian Style" dining is more than merely eating, it’s gathering together, sharing and enjoying the unique taste of ingredients cooked according to the traditional recipes, handed down generation by generation. This cultural experience, that is a national cultural heritage, must not only be protected but also spread and promoted worldwide. The “Italian Hospitality Seal” emphasizes the use of genuine Italian products, the offer of authentic Italian recipes, and the replication of a truly Italian atmosphere in the restaurant. The award aims at spotting and identifying authentic Italian restaurants in 54 countries in the world. The first certification dates back to 1997 and since 2010 it has been promoted in China by the China-Italy Chamber of Commerce (CICC). The project is supported by Unioncamere, together with the National Institute for Tourism Research (IS.NA.R.T), and five Italian Ministries (Foreign Affairs, Cultural Heritage, Economic Development, Tourism and Agriculture). Year after year, following accurate inspections and documents collection, CICC rewards all those restaurants which are an exceptional example of the versatility and quality of both Italian cuisine and hospitality. In 2014, 35 Italian restaurants received the award. During the awarding ceremony, CICC also presented and distributed to all the guests the first edition of the food guide “Authentic Italian Food Quality Experience”, containing information of all the awarded restaurants in 2014. “Where can I eat a real pizza Margherita? Where can I taste the best pasta al dente? Where can I go to make sure that the ingredients are 100% Italians?” The “Italian Hospitality Seal” finally answers all those questions that Italians (and not only) living abroad have always asked to themselves. Follow the “Q”! CHINA-ITALY CHAMBER OF COMMERCE Franco Cutrupia - Chairman CICC Dear Entrepreneur, The China-Italy Chamber of Commerce (CICC) is a private, not-for-profit association established in 1991 and officially recognized by both the Italian and Chinese governments. CICC works in close cooperation with the Italian Embassy in Beijing, the Italian General Consulates in Shanghai, Guangzhou and Chongqing as well as the Italian Trade Commission. It is active in EU-funded projects supporting the internationalization of SMEs (namely the China IPR SME Helpdesk and the EU SME Centre). As a Member of Assocamerestero (Association of Italian Chambers of Commerce Abroad), the CICC is linked - both all over the main Countries in the world and in Italy - to the network of the Italian Chambers of Commerce. CICC Facts and Figures - Members: almost six hundred Italian companies doing business in China; - Full time employees: fifteen - Five offices: in Beijing, Shanghai, Suzhou, Guangzhou and Chongqing (forthcoming); - Two main goals: bridging business and culture opportunities between China and Italy & promoting Italian products in China; - One passion: “Made in Italy”. Nowadays – even more than in the past – it is important to carefully evaluate if and how to work with China, since the Country has to be approached as a long-term strategic choice. Having such a vision, Italian entrepreneurs have to be resolute to invest both economic and human resources, eyeing long-term results. They also have to maintain their product with high technological, quality or design content, to satisfy local demand, requiring state-of-the-art technology. Besides they have to build up a local structure for both sale and after-sale services. Further necessary steps may also involve the decision to manufacture locally to be close to the local end-users. You will be most welcome to contact our offices for any information concerning the Chinese market, assistance in organizing your Company’s events and/or in finding your business partner. Our staff will be happy to help you and provide advice. Enter our Members’ network! CICC offers tailor made and affordable solutions to all sorts of enquiries referring to doing business between China and Italy. Franco Cutrupia Chairman CICC CONTACTS BEIJING Unit 1612, Zhongyu Plaza A6, Gongti North Road, Chaoyang District, 100027, Beijing Dear Entrepreneur, Tel: 0086-10-85910545 Fax: 0086-10-85910546 The China-Italy Chamber of Commerce (CICC) is a private, not-for-profit association established in [email protected] 1991 and officially recognized by both the Italian and Chinese governments. CICC works in close cooperation with the Italian Embassy in Beijing, the Italian General Consulates in Shanghai, Guangzhou and Chongqing as well as the Italian Trade Commission. It is active in EU-funded projects SHANGHAI supporting the internationalization of SMEs (namely the China IPR SME Helpdesk and the EU SME 6-401, 4th floor, Block 6, Crea-Infinity, Centre). As a Member of Assocamerestero (Association of Italian Chambers of Commerce Abroad), No. 600 North Shaanxi Road, the CICC is linked - both all over the main Countries in the world and in Italy - to the network of the Jing'an District, 200040, Shanghai Italian Chambers of Commerce. Tel: 0086-21-61351313 CICC Facts and Figures [email protected] - Members: almost six hundred Italian companies doing business in China; SUZHOU - Full time employees: fifteen 15F-1503, International Commerce Tower, - Five offices: in Beijing, Shanghai, Suzhou, Guangzhou and Chongqing (forthcoming); - Two main goals: bridging business and culture opportunities between China and Italy & promoting No.28 Shishan Road, Italian products in China; SND, 215011, Suzhou - One passion: “Made in Italy”. Tel: 0086-21-61351313 [email protected] Nowadays – even more than in the past – it is important to carefully evaluate if and how to work with China, since the Country has to be approached as a long-term strategic choice. Having such a vision, Italian entrepreneurs have to be resolute to invest both economic and human GUANGZHOU resources, eyeing long-term results. They also have to maintain their product with high technological, Room 948, Garden Hotel quality or design content, to satisfy local demand, requiring state-of-the-art technology. Besides they 368 Huanshi Dong Road, Garden Tower have to build up a local structure for both sale and after-sale services. Further necessary steps may 510064, Guangzhou also involve the decision to manufacture locally to be close to the local end-users. Tel.: 0086-20-83652682 You will be most welcome to contact our offices for any information concerning the Chinese market, Fax.: 0086-20-83652983 assistance in organizing your Company’s events and/or in finding your business partner. Our staff will [email protected] be happy to help you and provide advice. CHONGQING Enter our Members’ network! Building B4, Floor 23 CICC offers tailor made and affordable solutions to all sorts of enquiries referring to doing business South Yunshan Rd., No.12, North New Zone, between China and Italy. Foreign Business District, Chongqing [email protected] Franco Cutrupia Chairman CICC CONTACTS BEIJING Unit 1612, Zhongyu Plaza A6, Gongti North Road, Chaoyang District, 100027, Beijing Tel: 0086-10-85910545 Fax: 0086-10-85910546 [email protected] SHANGHAI 6-401, 4th floor, Block 6, Crea-Infinity, No. 600 North Shaanxi Road, Jing'an District, 200040, Shanghai Tel: 0086-21-61351313 [email protected] SUZHOU 15F-1503, International Commerce Tower, No.28 Shishan Road, SND, 215011, Suzhou Tel: 0086-21-61351313 [email protected] Look for the “Ospitalità Italiana” golden plate in your favourite Italian Restaurant! 在你喜欢的意大利餐厅中寻找“意大利卓越 GUANGZHOU 款待奖”金牌吧！ Room 948, Garden Hotel 368 Huanshi Dong Road, Garden Tower 510064, Guangzhou Tel.: 0086-20-83652682 Fax.: 0086-20-83652983 [email protected] CHONGQING Building B4, Floor 23 South Yunshan Rd., No.12, North New Zone, Foreign Business District, Chongqing [email protected] “Cin Cin a Venezia” Vini e sapori della Regione Veneto A new book by Susan Wu (吴书仙) Susan Wu (吴书仙) First independent wine critic in China, who is based in Shanghai. She has written 15 books on Wines. “CIN CIN A VENEZIA” Vini e sapori della Regione Veneto Introduction: Veneto region is a very important region within Italy. With its rich history, wide range of products, well developed economy, and the world famous cities Venice and Verona located within. This book gives a detailed introduction to Veneto’s 14 DOCG and DOC wine production areas, as well as, 35 different food ingredients. It also includes several authentic Italian cooking recipes, and traveling information. This book will be the best tool to learn more about Veneto’s renowned wine and food culture, and will be most suitable for those who are interested in traveling in the Veneto region. Contacts Specialties and Highlights of the Restaurant 6th-7th floor, Associate Mission Three-Michelin-star Chef Umberto Bombana named his restaurant 8 ½ Otto Building, No. 169, Yuanmingyuan e Mezzo BOMBANA as a tribute to Italian film director Federico Fellini’s Road, Huangpu District, Shanghai classic 8 ½. As creative, stylish and extraordinary as the movie, the Tel : 021-60872890 restaurants’ cuisine delivers authentic Italian flavors revisited in a modern [email protected] and refined way. www.ottoemezzobombana.com Overlooking the Huangpu River, the restaurant and the rooftop terrace