Doing Business in Israel Entrepreneurship and Innovation: The Israeli model Spring 2016 1 Doing Business in Israel Entrepreneurship and Innovation: The Israeli model Spring 2016 Academic director Udi Aharoni Tel: 00972-3-6407314 e-mail: [email protected] Course coordinator Idit Admon Tel: 00972-54-2222636 e-mail: [email protected] Hila Rachmani Tel: 00972-50-2230961 e-mail : [email protected] Teaching Assistant Shimrit Samuel e-mail: [email protected] Dates Wednesday, May 18th - Thursday, May 26th, 2016 Program structure: The program consists classes and workshops, company visits, a tour of Tel Aviv -Jaffa, and Jerusalem. Credits: 3 credit units Language of instruction: English Background The dramatic shift to an innovative and entrepreneurial high-tech orientation that the Israeli economy has undergone in recent decades has not only been acknowledged globally. It has also contributed to the prosperity of associated areas such as agriculture, pharmaceuticals and the ecology. Many factors can be said to have led to Israel's high-tech success, some of which have to do with the hostility of the external environment, the lack of natural resources, and the so-called collective Israeli personality – ingenious, tough and adaptive. Be that as it may, entrepreneurship and innovation have come to be regarded as integral parts of the Israeli economic mindset, and the many successful IPOs and M&As of Israeli start-up companies have turned our small country into a world leader in certain high-tech areas. Indeed, many of today's global players started their operations in the local Israeli economy. As with leaders, a predisposition is needed, but there is certainly room for born entrepreneurs to be nurtured. It is with this in mind that we propose the present program of studies, which, amongst other things, is designed to provide participants with exposure to the models, theories and practical approaches to entrepreneurship and innovation that Israeli professionals and academics have developed over the years. 2 Program description The program will frame the central aspects of doing business in Israel within the context of the country's booming high-tech economy and the emerging of global Israeli companies. It will offer a unique synthesis between state of the art academic studies and practical, hands-on experience with the Israeli high-tech industry and its leaders. Academically, the connecting thread of the DBI program will be TAU’s School of Management case studies as well as HBS case studies on strategy issues of Israeli companies. The cases reflect the Israeli economy, concentrating on companies different in size, from different industries, and at different lifecycle stages. The students will be accommodated at the Art Plus Hotel located at the center of Tel Aviv. Program objectives The emphasis in the program will be on understanding the dynamics of the Israeli entrepreneurial environment and on analyzing Israeli innovative companies at different lifecycle stages. Students will be expected to develop a top management perspective of a high-tech company and focus on formulating a competitive business-level strategy for it. Course materials Dan Senor and Saul Singer Start-up Nation: The Story of Israel's Economic Miracle, Twelve (2009) Case studies Articles Students are required to read all the materials prior their arrival The cases Applied Cognitive Engineering (ACE) a small Israeli company specializing in computer-based cognitive simulation training based on a special training method developed for Israeli combat pilots, was established in the summer of 2003 (TAU School of Management Case) https://en-recanati.tau.ac.il/past-cases Given Imaging is a world leader in developing and marketing patient-friendly solutions for visualizing and detecting disorders of the gastrointestinal tract (Recanati Business School Case) https://en-recanati.tau.ac.il/past-cases Rafael Advanced Defense Systems designs, develops, manufactures and supplies a wide range of high-tech defense systems for air, land, sea and space applications. Rafael developed a special "incubator" for internal innovation (Harvard Business School Case) Case No. 9-602-011 TaKaDu - TaKaDu is a leading software provider of Integrated Event Management solutions for the water sector, empowering utilities to manage their networks efficiently. TaKaDu’s patented technology uses raw data from multiple sources, analyzing the data to detect and manage the full 3 life-cycle of network events, including leaks, bursts, and faulty assets. Based on big data analytics and sophisticated algorithms, TaKaDu's IoT cloud-based solution helps water utilities to detect problems early, reduce water loss, shorten repair cycles, improve customer service, and more. (Harvard Business School Case) Case No. 514011 HBS cases are copyright protected therefore students are requested to purchase a copy of the case at HBS site. http://www.hbsp.harvard.edu/b01/en/academic/edu_home.jhtml Articles Dr. David Katz What’s next for drip irrigation? http://www.israel21c.org/whats-next-for-drip-irrigation/ Israeli firms offer technology to slake the world’s thirst , May 12th 2011 http://www.economist.com/node/18682280 Course assignments All students are required to read the course textbook (Start-up Nation) the relevant articles& cases prior to the first class meeting. Each student will submit by e-mail a short case analysis during the course, and a final case analysis to the course's teaching assistant according to the course schedule. Course grade Case analysis (should not exceed three pages) 30% Final case analysis (should not exceed six pages) 70% The DBI team wishes you a pleasant stay in Israel and an enjoyable program! 4 Tentative Agenda Day Hours Topic Lecturer / Comments Room Breakfast At the hotel Pick up from the hotel and drive Meeting Idit at the hotel 09:20-10:00 to the University lobby Prof Shai Danziger, Assistant Dean of Recanati 10:00-10:30 Program inauguration International Affairs Building Udi Aharoni, DBI Room 253 Director Recanati 10:30-12:00 Israel at a glance Prof. Uriya Shavit Building Wednesday Room 253 th Orientation tour at the University Meeting Idit at the May 18 12:00-13:30 and Lunch on Campus classroom Recanati 13:30-15:00 The Israeli-Arab conflict Prof. Uzi Rabi Building Room 253 Beit Hatfutsot, the Museum of 15:00-16:30 the Jewish People 16:30 Drive back to the hotel 19:30 Meeting at the hotel lobby Opening dinner 19:45-21:15 Eatwith Dress code for the day: Casual Breakfast At the hotel Pick up from the hotel and drive 08:20-09:00 Outside the hotel to the University Recanati Fueling the Economy – The Israeli 09:00-11:00 Dr. David Zvilichovsky Building High Tech Industry Thursday Room 253 May 19th 11:00-11:15 Break Recanati 11:15-12:45 The Israeli VC industry Dr. Barak Ben-Avinoam Building Room 253 12:45-14:00 Lunch On campus Recanati Meeting with an Israeli Moti Radomski 14:00-15:30 Building entrepreneur Room 253 15:30-16:00 Drive to Tel-Aviv 5 16:00-18:00 Sightseeing tour in Tel-Aviv-Jaffa Puaa 18:30-20:00 Dinner with TAU Israeli students Restaurant 20:00 Drive back to the hotel Friday & Saturday Free weekend May 20th & 21st Breakfast At the hotel Pick up from the hotel and drive 08:20-09:00 Outside the hotel to the University Recanati 09:00-10:30 Case study analysis - Ace Dani Dankner Building Room 304 10:30-10:45 Break Recanati Case analysis: Rafael& Given Dr. Nir Brueller 10:45-12:15 Imaging Building Growing a technology company Sunday Room 304 May 22nd 12:15-13:45 Lunch On campus 13:45-14:15 Drive to Tel Aviv 14:15-15:30 Visit to The Library 16:00-17:00 visit to Soluto 17:30-18:00 Driving to the Restaurant 18:00-20:15 Dinner at the BlackOut restaurant Dinner in the Dark 20:15-20:30 Drive back to the hotel Dress code for the day: Casual Breakfast At the hotel Pick up from the hotel and drive 8:20-09:00 Outside the hotel to the University The Israeli and the Global macro Prof. Leonardo Recanati 09:00-10:30 environment Leiderman Building Monday Room 304 May 23rd 10:30-10:45 Break "Intrapreneurship" – Instilling Recanati 10:45-12:15 Mechanisms Inducing Corporate Noam Tamari-Vexer Building Entrepreneurship Room 304 6 12:00-13:30 Lunch On campus 13:30-14:45 Drive to Military base 14:45-16:15 Visit a Military base 16:15-17:15 Drive back to the hotel Free night Dress code for the day: Casual Breakfast At the hotel Pick up from the hotel and drive to 08:30-09:30 the Kibbutz 09:30-11:00 Visit to Netafim company Agricultural Company 11:00-12:00 Tour to Kibbutz Magal Cultural tour 12:00-13:00 Israeli Lunch At the Kibbutz Tuesday 13:00-14:00 Drive to the company May 24th Social entrepreneurship in Israel Dr. Gil Winch 14:00-15:15 Visit to Call Yachol 15:15-16:00 Drive back to Tel-Aviv Pick up from the hotel and walk to 19:00 the restaurant 19:15-21:00 Dinner Hamitbahon 21:00-21:15 walk back to the hotel Dress code for the day: Casual Breakfast At the hotel Pick up from the hotel and drive to 08:20-09:00 Outside the hotel the University Creativity and Ideation – Omer Pomerantz Recanati 09:00-10:30 Interactive workshop Building Room 304 Wednesday 10:30-10:45 Break May 25th Creativity and Ideation – Omer Pomerantz Recanati 10:45-12:15 Interactive workshop Building Room 304 12:15-13:15 Lunch On campus Recanati 13:15-14:45 Case study analysis- TaKaDu Amir Peleg ,C.E.O Building Room 304 7 14:45-15:00 Break Recanati Cleantech in Israel: From scarcity to 15:00-16:30 Dr.