February 21, 1976 Section 2 m.,.., 'ti42 CONTEMPORARY GORDON LIGHTFOOT LOGGINS & MESSINA KIP ADDOTA MAZING RHYTHM ACES MAHAVISHNU ORCHESTRA ANNA MARIA ALBERGHETTI M'3ROSIA TAJ MAHAL THE ALLEN FAMILY AMERICA MAHOGANY RUSH AB CALLOWAY LYNN ANDERSON ROGER MILLER ICK CAPRI RTFUL DODGER TIM MOORE ETULA CLARK HE ASSOCIATION MARIA MULDAUR AT COOPER BURT BACHARACH ANNE MURRAY ORM CROSBY EACH BOYS JUICE NEWTON AND ILLY DANIELS SILVERSPUR EFF BECK OHN DAVIDSON BLOOD, SWEAT & TEARS OLIVIA NEWTON -JOHN HILLIS DILLER TONY ORLANDO & DAWN PAT BOONE LIFTON DAVIS GILBERT O'SULLIVAN DAVID BOWIE BILLY ECKSTINE PARIS CAMEL BARBARA EDEN BILLY PAUL CAPTAIN & TENNILE KELLY GARRETT POINTER SISTERS ARAVAN THE GOLDDIGGERS PRELUDE ERIC CARMEN BUDDY GRECO PRETTY THINGS CARPENTERS KATHE GREEN ALAN PRICE CLIMAX BLUES BAND OEL GREY LOU RAWLS BILLY COBHAM ICK GREGORY RENAISSANCE NATALIE COLE LORENCE HENDERSON RETURN TO FOREVER LINT HOLMES GENE COTTEN Featuring COREA, B.J. COULSON CLARKE, DIMEOLA. UDSON BROTHERS CROWN HEIGHTS AFFAIR WHITE ALLY KELLERMAN MAC DAVIS LINDA RONSTADT EORGE KIRBY DE FRANCO FAMILY DAVID RUFFIN RANKIE LAINE THE 5TH DIMENSION FRED SMOOT HARI LEWIS BO DONALDSON PHOEBE SNOW AL LINDEN & THE HEYWOODS TOM SNOW HIRLEY MACLAINE KENNY ROGERS STAPLE SINGERS McMAHON AND THE FIRST EDITI STATUS QUO ONY MARTIN & FLEETWOOD MAC RAY STEVENS CYD CHARISSE FLO & EDDIE AND AL STEWART ARILYN MICHAELS THE TURTLES ILLS BROTHERS RORY GALLAGHER STEPHEN STILLS SWEET IM NABORS BOBBY GOLDSBORO JAMES TAYLOR OB NEWHART GRAND FUNK RAILROAD LILY TOMLIN NTHONY NEWLEY AL GREEN TONE Featuring IKE PREMINGER DARRYL HALL JOHN OATES DAVID SANCIOUS ADIO CITY MUSIC HALL HERBIE HANCOCK RICHARD TORRANCE ROCKETTES STEVE HARLEY AND TANYA TUCKER HITA RIVERA COCKNEY REBEL THE UNTOUCHABLES ELLY SAVALAS HIDDEN STRENGTH ARILYN SOKOL HOT TUNA JIMMIE "J.J." WALKER ROGER WILLIAMS TEWIE STONE HUDSON BROTHERS LAINE STRATOS ENGLEBERT WISHBONE ASH PETER YARROW BAND EL TORME HUMPERDINCK IZ TORRES THE IMPRESSIONS RED TRAVALENA JEFFERSON STARSHIP ANA VALERY BILLY JOEL AOUEL WELCH TOM JONES KANSAS KC & THE SUNSHINEB KINKS ...all available fr CM INTERNATIONAL CREATIVE MANAGEMENT NEW YORK LOS ANGELES LAS VEGAS MIAMI LONDON PARIS ROME EAST: (2123556-5600WEST: (213]550-4000 Contents Use of Professionals Up As Concerts Become Big Business 4 Survey Of 248 Campuses: Problems, Programming, Promotion 6 ACUCCA Projection Study In Brief 20 University of California At Berkeley's Counter Rider 22 BILL1501110S NEC Brief 22 Promotion Check List 24 Popular Artists 26 Comedy 68 Dance 69 Hypnotists & mentalists 71 DM Magicians 71 Mimes 71 Special attractions 72 Booking agents & contacts 73 Personal managers 87 MOIL Editorial Publisher & Editor -in -Chief: Lee Zhito (LA.) Editor Emeritus: Paul Ackerman (N.Y.) CflMPUS Managing Editor: Eliot Tiegel (L.A.) 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Subscriber, when requesting change of address should give old, as well as new address. Published weekly. Second-class postage paid at New York, N.Y. and at additional mailing offices. '° Copyright 1976 by Billboard Publications, Inc. NEW YORK. American Artist, Gift and Tableware Reporter, Industrial Design, Interiors, Merchandising, Photo Weekly, Residen tialInteriors, Watson-Guptill Publications, Whitney Li- brary of Design; LOS ANGELES: Billboard; NASHVILLE - Amusement Business; LONDON: The Artist, Music Week. World Radio -TV Handbook, How to Listen to the World. The Artist; TOKYO: Music Labo. Postmaster, please send form 3579 to Billboard Publications, Inc., Box 2156, Radnor, PA. 19089. Area Code 215, 687-8200. 3 CAMPUS CONCERT SCENE Use Of Professionals Up As Concerts Become Big Business By JIM FISHEL Campus bookings are innovatively surg- talent later and later. Agreeing with this ing forward, with professional promoters Budgets at most schools have remained appraisal is Sutton Artist's Frank Modica, and middlemen increasingly playing the the same, although the ones that have in- who says schools are letting the final dominant role. curred a change have leaned toward an bookings go to a very late date, thereby However, students. casting a critical eye upward trend instead of down. Several hurting the possibility for lower pricing on contract riders, not to mention escalat- schools raised their budgets for the year through block -bookings. ing talent costs. remain skeptical when it as a full commitment to the importance of Middle-of-the-road artists, once thought comes to dealing with agents. managers campus concerts. to be a dead commodity, are rapidly gain- and the like. According to a profile study taken by the ing in renewed propularity. According to While most university administrators Assn. of College, University and Commu- Frank Rio of Regency Artists, his agency agree that there's a valuable educational nity Arts Administrators (ACUCAA), talent has been doing very good collegiate busi experience derived from producing live fees on campus continue to spiral, while ness on his easy listening and popular mu- music on campus, some have taken the the number of performances is slightly sic attractions. hooking reins from student hands and down. The one type of music that appears to have looked to bring the professional pro- While rock continues to be the biggest be overtaking this market by storm is moter into the picture. commodity, folk has taken