LAS OLAS ASSOCIATION Presents 59thCHRISTMAS ONLAS OLAS Tuesday November 30, 2021 5pm - 10pm Sponsorship Opportunities For 59 magical years, Christmas on Las Olas remains the largest free outdoor event in South Florida bringing together close to 50,000 residents, families, business professionals, community leaders, movers and shakers. Christmas on Las Olas is the MOST Wonderful Time of the Year on Las Olas Boulevard! Celebrating its 59th consecutive year, Christmas on Las Olas will attract 50,000 spectators and generate thousands of dollars in media exposure. Our Audience Christmas on Las Olas targets the greater Fort Lauderdale metro areas of South Florida as well as surrounding Miami Dade & Palm Beach Counties. There are six million people within a 50 mile radius of Fort Lauderdale. With more than 7000 units being added to downtown Fort Lauderdale alone, population growth is projected to rise more than 20% over the next 20 years with Las Olas Boulevard being the center point of interest activity. Audience Demographics Christmas on Las Olas represents a strong and affluent cross section of South Florida Attendees range from children to senior citizens with the largest percentage in the categories that span ages 25 to 54 • 42% bring children to the event • 24% have income over $100,000 • 54% have income over $50,000 • Over 50% are college educated Celebrating its 59th consecutive year, Christmas on Las Olas will attract 50,000 spectators and generate thousands of dollars in media exposure. Estimated Economic Impact The estimated attendance of Christmas on Las Olas guests, averages 50,000 over the past 10 years This one night injects an estimated $2.5 million dollars for local businesses and event partners with additional dollars applied to shopping and dining exposure for the holiday season. Community Benefits • Christmas on Las Olas is the largest outdoor free event hosted in our community • Government, business, hospitality and community leaders work together to ensure that this event remains an integral part of the Fort Lauderdale community • Christmas on Las Olas is a quality, family oriented event readily accessible to the large audience that surrounds Broward County • Christmas on Las Olas provides significant impact for the local economy including charitable contributions at a critical time of year • Showcases Downtown Fort Lauderdale history, development, and area significance • Creates first snow experience for South Florida residents and creates generational memories shared over lifetimes Highlights Through the Years • Snow Mountain • Skate Las Olas • Santa’s Enchanted Village featuring photos with the REAL Santa & Mrs. Claus (Kidzone) • 3 Large performance stages • Sidewalk stage • Winter Movie Cinema • South Florida Professional Sports Teams: Miami Dolphins, • Miami Marlins, Florida Panthers • Real Snow Experience • 30+ bands, troupes, choirs and performances annually • 60+ vendor booths annually • 40+ Local charity partners collectively 2021 Title Sponsorship Named as Title Sponsor with corporate name/logo on all marketing and advertising locally and regionally including television, radio, digital and print. • Prominent Main Stage Branding • Corporate logo on all official material • Prime Event exhibit space (up to a 40X10 space) • Full Page Advertising in the 2021 event program • Corporate message broadcast on all 3 stages during event • Logo on LasOlasBoulevard.com website with link to your website for 1 year • Premium Website Digital Banner for 3 months value of $3,000 dollars • 5 Prominent signage positions at Christmas on Las Olas (signage provided by sponsors) • Authority to use Las Olas Boulevard logo/images in your advertising • Twenty Snow Mountain Passes • First right of refusal for 2022 • Official Membership/Partner to Las Olas Boulevard Association (one year) • Opportunities to participate in ALL Association Events for one year Exclusive Beverage Sponsorship Signage at each bar recognizing the Exclusive Brands made for a spirited evening of holiday fun! • Sponsor mentions on all Social Media • Co-Branded Satellite Bars/Logo Placement • Premium Website Listing with backlink • Premium Radio, TV, Print Coverage • Premium Website Digital Banner for 3 months ($3,000 value) • Only YOUR brands sold for length of event • Signature Drink opportunity Light Show Sponsorship Video Mapping Light Show Sponsor – Logo Will be Incorporated Into the Finale of the Light Show Social Media Campaign Includes: • LOA will create a 30 second video featuring your brand • LOA will post the created video on all Las Olas Association Social Media Platforms which include 26,000 Facebook Followers, 11,000 + Instagram Followers and 1,000 Website visits per day • LOA will Livestream the created video on a select night on Facebook Live Event Coverage – Logo Sharing • Print Media Editorial Coverage on Las Olas • Recognition in all pre-and post- & Isles Blvd Magazine event publicity and press releases • Inclusion in Select Radio spots & Media Ads • Company name and logo displayed • Sponsor Logo and Promo Sheet – Digital on digital banner Snow Mountain Sponsorship One of a Kind 75 ft. Real Snow Slide in South Florida! Snow Mountain Creates a First & Lasting Memory of Real Snow for Kids of All Ages! • Snow Mountain Exclusive Naming • Premium Booth / Logo Placement • Website Listing with Backlink • Premium Radio, TV, Print Coverage • Premium Social Media Coverage • Company name and logo displayed on digital banner Gold Sponsorship Sponsorship Ideas May Be Customized • Premium Booth/Logo Placement • Booth must be interactive/experiential • Website Listing with Backlink • Press Release / Photo Shoot Inclusion • Premium Radio, TV, Print Coverage • Premium Social Media Coverage Possible Ideas • Ginger Bread House Tent • Candy Land Tent • Ornament Making Tent • Survey /Giveaway Tent • Snow from the Sky • Ice Castle Stage Sponsorships The Stages Are Focal Points of the Event and Where the Big “Crowd Pleasing” Performances Take Place. Each Stage is Identified Under Sponsor Name / Logo / Brand • Prominent tandem on street booth placement at the event • Logo on significant events signage • Brand recognition on event guides • Brand recognition on lasolasboulevard.com / Christmas On Las Olas webpage • Name recognition on all press releases, print, radio, and digital media coverage. Premium Sponsorship Santa’s Enchanted Village / Fun Zone • Premium Booth Placement • Premium Logo Placement • Premium Ride/Attraction Placement • Website Listing with Backlink • Premium Radio, TV, Print Coverage • Premium Social Media Coverage • Exclusive Photos with Official COLO Santa Winter Movie Magic Sponsorship • Premium Booth Placement • Premium Logo Placement • Website Listing with Backlink • Premium Radio, TV, Print Coverage • Premium Social Media Coverage Skate Las Olas Sponsorship • Skate Las Olas Naming • Premium Radio, TV, Print Coverage • Premium Logo & Booth Placement • Premium Social Media Coverage • Website Listing with Backlink Holiday Window Art Sponsorship • Window Décor – Christmas Hand Painting on windows by Local Artist SOLD • Social media Campaign • Premier Visual Promotion on Las Olas Boulevard • Logo exposure from November 20th through January 2022 • “Live on Las Olas” Facebook Exposure 26,000 followers Community Involvement Christmas on Las Olas Is All About Community Involvement More than 27 performances throughout the evening delight the crowds with an array of holiday classics, original scores, and even some hip hop dance moves! Participants include Local Schools, Churches, and Performing Arts Programs. Saint Anthony’s Muse Children’s Theater Trinity Lutheran Academy Downtown Jewish Center Harbordale Elementary Saint Marks School Hip Hop Kidz Saint Gregory School Lighting Singers St. Thomas Aquinas Jazz Ft. Lauderdale Gay Men’s Calvary Christian Academy Chorus Liberty Singers Saint Thomas Aquinas Chorus American Heritage Fintastix - NSU University School Our Savior Lutheran Holiday Signs Pure Dynamics Dancers Gallery Saint Bernadette School Salvation Army Band Somerset Prep Academy Angel Tones Broward Center Spotlights Virginia Shuman Young Embassy Creek Elementary Chartitable Contributions Chrismas On Las Olas Gives Back More than 75 charities have participated and/or benefited from this event through the years. The Las Olas Association Corporate Cares Partnerships allows your favorite charity to showcase their mission. A few of our charitable partners through the years have been: American Lung Association Special Compass Power Buddies Wounded Veterans Broward Education Foundation United Way Rotary Club of Fort Lauderdale Kids in Distress Florida Aid Walk Hospice By the Sea Joe DiMaggio Foundation Broward 4-H Clubs Canine Assisted Therapy Laurens Kids 10,000 Event Programs Distributed Distributed By Florida Children’s Theater Characters in Costume! Past Event Sponsors Christmas on Las Olas began 59 years ago! Bob Hope filmed his holiday special on Las Olas in 1987 which gave our beautiful street a national platform. Today, Las Olas continues to thrive and reach audiences from all parts of the world! Premier/BreakThru Metro PCS Beverage Florida E Tags The Las Olas Company Infiniti of Coconut Creek Anidjar & Levine, P.A. Starbucks Fort Lauderdale Beach Winterfest Inc. One Beat CPR Mardi Gras Casino Benedetti Orthodontics Chick-fil-A Truly Nolen Publix Super Markets Pollo Tropical Bank of America Coral Springs Auto Mall Broward Convention Live Nation & Visitors Bureau Past Media Sponsors and Pr Estimated Combined Reach of 6 million Households