SNEAKER FREAKER PRESENTS WRITTEN, DESIGNED AND EDITED BY SNEAKER FREAKER FOR PONY. EDITOR WOODY CONTRIBUTORS ANTHONY COSTA, JAMES CHAN DESIGN TERRY RICARDO THANKS RICKY POWELL, BOBBITO GARCIA, ROBERTO MULLER, SPUD WEBB, DEE and RICKY AND MIKE PACKER. ©SNEAKER FREAKER 2012 REPRODUCTION IS STRICTLY PROHIBITED WITHOUT PRIOR ESTABLISHED 1972 PERMISSION. THE VIEWS EXPRESSED ARE THOSE OF THE CONTRIBUTORS AND NOT NECESSARILY THOSE OF THE PUBLISHER. ALL RIGHTS RESERVED. 2012. CONTENTS A PRODUCT OF NEW YORK • 07 • ROBERTO MULLER the foUNDER OF PONY • 18 • SPUD WEBB SLAM DUNK • 34 • PEOPLE OF NEW YORK BOBBITO GARCIA • 42 • RICKY POWELL • 50 • DEE & RICKY • 56 • VINTAGE PONY SNEAKERS • 60 • VINTAGE ADS • 104 • VINTAGE CATALOGUES • 122 • C USTOM SNEAKERS • 138 • 40 YeARS Of pony A PRODUCT OF NEW YORK B orn in Manhattan back in 1972, long But first, let’s rewind this story to 1969, a year before anyone gave a flying Swoosh, of monumental unrest and social change in the Pony was founded by Uruguay-born USA. Richard Nixon was elected president, Neil entrepreneur Roberto Muller, a Armstrong stepped on the moon and New York was charismatic maverick who lived life at the epicentre of a rare sporting triple triumph. The New York Mets took home the World Series, by the seat of his pants. Literally the Super Bowl III was won by the New York Jets then heart and sole of the company, Muller the following year the New York Knicks bagged their created Pony in his own image, which first title. It was an incredible sequence. is to say it was equal-parts energetic, Meanwhile, the staid athletic industry plodded rambunctious and oh-so-ambitious. away, cobbling together myriad models for esoteric Within a few short years, this self-styled Olympic sports, prompting Muller to have a vision Yankee swagger had Pony strutting the that would become the foundation of his fledgling globe at the vanguard of a new era in company. Certain that casual sportswear would be athletic colonialism. the new wardrobe staple, he pitched the idea to his investors and Pony was born. As far as revolutionary foresight goes, Muller’s hunch seems an absolute no-brainer, but bearing in mind the ‘lifestyle’ category barely existed at this time, it was still considered a gamble. Sweat-pant chic was light years away. Sports shoes were strictly for the court, not the street, but Muller was adamant. He always was. 6 7 A prodUCT of new york 40 YeARS Of pony THE ENTERTAINERS A quick study of the raw talent on the company roster in the 70s and 80s reveals a surprising number of household names. Pony athletes, like the brand, made it to the top on their own terms. They were the individuals; the entertainers; the iconoclasts. More often than not they were winners as well. But being a true Pony athlete meant being a team player – Muller fervently believing that was where the human sporting spirit shone brightest. While other athletic brands focused on solitary pursuits like running and tennis, Pony was all about making the team. FOOTBALL & BASEBALL When it came to the great American pastimes of football, baseball and basketball, Pony was a magnet for extroverts. Pittsburgh’s franco Harris wore Pony when he caught the ‘Immaculate Reception’ to clinch the Steelers’ first-ever playoff T HINK BIG victory in 1972, a play that still ranks as one of the greatest in NfL history. Not to be outdone, Thinking big was Muller’s other signature move. the ragtag Oakland Raiders plundered the 1976 His personal legacy includes a dynamic role in the Superbowl wearing Pony, epitomising the brand’s commercialisation of both the Olympics and World freewheeling whatever-it-takes ethos. The 80s were Cup soccer, stories that will deservedly be told also dominated by the arm of Dan Marino, who wore another time. He also upped the ante with lucrative Pony cleats on the field and snazzy Pony deck shoes endorsement deals for professional sportsmen who on his day off! had previously been paid in nickels, dimes and free Baseball legends don’t get much bigger sneakers. The first to fully realise the potential than Hank Aaron, who wore Pony on his way to of global production, Muller also pushed the hammering a new home run record. When you performance envelope with a number of innovations think baseball though, you naturally think New including a secret inflatable cushioning system York Yankees. In the 1970s it was Reggie Jackson, that predated the Reebok Pump by more than a few Mr October himself, who carried the torch for years. With research labs in multiple locations, Pony Pony in the Big Apple, causing hysteria whenever was deadly serious about staying one step ahead of he appeared in public. even after leaving Yankee its competitors. Stadium, Pony stood by their man as he spanked home run number 500 in 1984. (above) 1984 Dan Marino looking very Miami Reggie Jackson belts his Vice in his ferrari Testarossa. 500th homer wearing Pony. 8 9 A prodUCT of new york 40 YeARS Of pony (right) Pony athlete David Thompson was rumoured to have a vertical leap of 48 inches. ENDORSEMENTS It was in basketball though, that Pony truly excelled. To be fair, Pony wasn’t just about endorsements at At one point they reportedly had 200 NBA stars on the elite level. Targeting football-mad Southern and their roster, including such greats as Bob McAdoo, Midwestern states like Texas, a seeding campaign Cedric Maxwell, earl Monroe, David Thompson, that laced high school quarterbacks with a new John Havlicek, Darryl Dawkins and the all-time model known subtly as ‘The Stud’ was typical of phenom, Wilt Chamberlin, aka the Chairman of Pony’s inventive approach. the Boards. This cleated-turf-trainer-hybrid-boot became Perhaps Pony’s most memorable hardwood a fashion bonanza and a breakout success, selling moment came when pocket-rocket Spud Webb took millions of pairs. Over in New York, as the don of out the 1986 NBA Slam Dunk contest. An amazing basketball sneakers Bobbito Garcia notes in his achievement that contradicted his 5ft 7in frame, interview, Pony was also the first brand to be active Webb’s tenacity and competitiveness came straight at a local amateur level by sponsoring New York’s from the Pony playbook. Selling his pro-model iconic Rucker Tournament. At the same time, Pony known as City Wings with the slogan ‘Why get air reps were flossing promising up-and-comers with when you can fly?’ was another balls-out indication free sneakers, an unheard-of marketing innovation of Pony’s cocksure confidence. at the time. 10 11 A prodUCT of new york 40 YeARS Of pony SOCCER burgeoning b-boy and double dutch scene. High as Let’s rewind the VHS tape to a time when Casting the sporting search wider, Pony was also by Pony, with Larry Holmes, Leon Spinks and a kite on street style, models like the MVP, Slam Pony was king and relive the glory days of this active in soccer, helping to bring the european Muhammad Ali floating across the canvas in Pony, Dunk, Pro 80, Starter and City Wings were dipped groundbreaking sportswear brand. It seems game to the American heartland. Having first complete with giant silky chevron shorts to match. in suitably full-flavour colourways. improbable in hindsight that this uptown upstart met Pelé while playing junior football in Uruguay, Gold-medal winning Mary Lou Retton somersaulted As the disco era came to a close, Pony rolled could seriously challenge the entrenched German Muller made sure the Athlete of the Century was her way to Olympic fame with Pony emblazoned on with the punches. By 1986 however, Muller would giants adidas and Puma, but as Pony would prove wearing Pony during his stint with the New York her leotard. In tennis, Pony signed Tracy Austin, reluctantly sell his share of the company to longtime many times, a healthy ego combined with fearless Cosmos. Pony also signed the controversial Paolo who won the US Open in 1979 and 1981. Big servin’ friend and business rival Horst Dassler, son of adidas audacity certainly went a long way. That drive Rossi, who ended up leading Italy to the 1982 fIfA Roscoe Tanner and Australia’s Mark edmonson patriarch Adi Dassler. Lacking the guiding faith of to win, no matter what the odds, reflected the World Cup title, scoring six magical goals and were other Pony tennis signings. its founder, Pony’s star gradually faded, changing unflinching conviction and verve of Pony’s founder, winning Golden Boot honours in the process. With the enigmatic Muller always keen to hands and shedding its mojo year by year. as you’ll read in our interview. Giorgio Chinaglia was another Cosmos player embrace the counterculture, there is another to wear a chevron on the pitch. dimension to the Pony story we uncovered during ThAT WAS THEN. ThIS IS NOW. research for this book. A Thrasher magazine cover BO XING from July 1986 featuring Jesse Martinez wearing Some 40 years after the brand was born, Pony suspiciously red, white and black Pony hightops is is back in the game. With its New York attitude Despite Muller’s team-first decree, individuals would evidence of a latent skateboarding chapter to this restored and the official blessing of its founder and become part of the Pony family as the brand pressed story. According to Muller, hip hop and Pony also guiding force, this authentic sports brand is poised (above) on into new realms. Boxing was one sport earmarked snuggled up, flashing on the feet of Manhattan’s to once again deliver the goods.