BROOKLYN PAPER PUBLICATIONS INC 2008 MEDIA KIT www.BroooklynPaper.com 55 Washington St. Ste. 624 Brooklyn, NY 11201 www.BrooklynBoom.com [email protected] | 718-834-9350 | 718-834-1713 fax Rate Card C2N / Rev. 5.14.08 Design by Rick Gonzalez Brooklyn’s a really BIG place 2,508,820 people, 81.8 square miles We cover Brooklyn’s best Upscale, demographically desirable neighborhoods. 11222 PRINT EDITIONS Total Circulation Published Every Friday 11211 54,100 DOWNTOWN ZONE 11237 Zip codes: 11201 11205, Circulation 11206 11217, 11231 20,100 Neighborhoods: 11201 11205 Brooklyn Heights, Boerum Hill, Carroll 11221 Gardens, Clinton Hill, Cobble Hill, Columbia St. Waterfront District, 11217 Downtown, DUMBO, Fort Greene, 11231 11238 11216 Metrotech, Rambo, Red Hook, 11233 Vinegar Hill, Wallabout 11213 † 11215 PARK SLOPE ZONE 11208 Zip codes: 11210, 11215, Prospect 11225 Circulation Park 11212 11207 11217, 11218, 11219, 11220, 20,500 11225, 11226, 11230, 11232, 11232 Greenwood 11238 Cemetary Neighborhoods: 11203 Ditmas Park, Gowanus, Greenwood 11226 Heights, Kensington, Midwood, 11220 11218 Park Slope, Prospect Heights, Prospect 11236 Lefferts Gardens, Prospect Park South, 11219 Sunset Park, Windsor Terrace 11209 11210 BAY RIDGE ZONE Zip codes: 11204, 11209, 11230 Circulation 11204 11214, 11219, 11220, 11223, 11,200 11228 11224, 11228 11234 Neighborhoods: Bath Beach, Bay Ridge, Bensonhurst, Dyker Heights, Fort Hamilton Gravesend, Coney Island 11214 11229 11223 NORTH BROOKLYN ZONE Zip codes: 11206, 11211, Circulation 11222, 11237 2,300 11235 Neighborhoods: 11224 Bushwick, East Williamsburg, Greenpoint, Williamsburg BrooklynPaper.com HOME DELIVERED 350,000 monthly page views* 60% of traffic from New York City** 18,000 Copies to the highest- income areas Brooklyn Boom and BrooklynBoom.com bi-monthly real-estate magazine*** Print Editions Circulation: 4th Quarter 2007 † Includes Midwood and Kensington Zone **Google Analytics (Winter 2007-08) * MacHighway traffic analysis (Winter 2007-08) ***Publication began Spring 2008. Call for circulation P 2 718-834-9350 | 718-834-1713 fax | [email protected] Rate Card C2 Building Brooklyn Business for 30 years 2008 marks The Brooklyn Paper’s 30th anniversary — 30 years of nurturing relationships and helping Brooklyn businesses prosper. We’re “Brooklyn’s REAL Newspaper,” and a mighty good one. This year, The Brooklyn Paper won twin honors from the 2,400-member Subur- ban Newspapers of America, cited as the best weekly newspaper and for having the best editor of any weekly in the entire USA! After its pioneering launch in 1978, The Brooklyn Paper became Brooklyn’s first successful free newspaper. With an audience unmatched in the borough’s most distinctive neighborhoods, we remain pioneers, continuing to test uncharted paths, always innovating, and changing as our markets change. We were the first Brooklyn newspaper to enter the Internet age, and BrooklynPaper.com remains both the news-breaking leader and the traffic leader among Brooklyn media sites, honored by Editor & Publisher Magazine as one of the three best weekly newspaper-affiliated websites in the country. And then there’s Brooklyn Boom. While real estate markets in many places are experiencing distress, Brooklyn’s remains strong, and luxury development continues. Into this market, in 2008, we launched the glossy Brooklyn Boom — “The Magazine for the Booming Borough.” Let us help propel your business to success in Brooklyn. Give us a call. Celia Weintrob Ed Weintrob Publisher Publisher (718) 834-9350 ext 104 (718) 834-9350 ext 105 [email protected] [email protected] The Brooklyn Paper SNA Newspaper of the Year & Editor of the Year Broadsheet Page 1 Column: 1.44” 5 Columns: 7.86” 2 Columns: 3.04” 6 Columns: 9.47” 3 Columns: 4.65” 7 Columns: 11.08” 4 Columns: 6.26” 8 Columns: 12.68” Columns Wide Ad Size x Inches Deep Business Card 2 x 1.8” Square 2 x 2.7” 1/20 Page 2 x 3.8” 1/16 Page Vertical 2 x 4.8” 1/16 Page Horizontal 3 x 3.2” 1/14 Page 2 x 5.6” 1/10 Page 3 x 4.8” 1/8 Page Vertical 3 x 6.5” 1/8 Page Horizontal 4 x 4.8” 1/6 Page 3 x 9.9” 1/4 Page Vertical 4 x 9.9” 1/4 Page Horizontal 6 x 6.5” 1/4 Page Skinny 3 x 13.2” 1/3 Page Square 6 x 9.9” 1/3 Page Vertical 4 x 14.9” 1/3 Page Horizontal 8 x 7.5” 1/2 Page Full Tab 6 x 13.2” 1/2 Page Vertical 4 x 19.9” 1/2 Page Horizontal 8 x 9.9” 3/4 Page 7 x 17” Full Run All Editions — Net, Non-Commissionable Full Page 8 x 19.9” Front Page Banner 8 x 1.5” Prices per Size 1 to 5x 6x to 12x 13x to 25x 26x to 51x 52x insertion 5% Discount 10% Discount 15% Discount 25% Discount Page Two Banner 8 x 3” Base Rate Business Card 180 171 162 153 135 Go Cover Banner 8 x 4.8” Square 270 257 243 230 203 1/20 Page 380 361 342 323 285 Discount for Full Pre-Payment 1/16 Page 480 456 432 408 360 6-12 X 10% 26-51 X 20% 1/14 Page 560 532 504 476 420 13-25 X 15% 52 X 25% 1/10 Page 720 684 648 612 540 Discount for Monthly Pre-Payment 1/8 Page 926 880 834 787 695 5% Discount by Credit Card or Check on File 1/6 Page 1411 1340 1270 1199 1058 with 33% paid with order 10% Discount 1/4 Page 1782 1693 1604 1515 1337 13-25X 7.5% 26-52X 10% 1/3 Page 2673 2540 2406 2272 2004 15% Discount 1/2 Page 3366 3198 3029 2861 2524 Process Color or Position Request Per insertion 20% Discount 3/4 Page 4760 4522 4284 4046 3570 25% Discount Full Page 5970 5671 5373 5074 4477 Add 25% · Min. $200, Max. $500 Front Page Banner 1600 1520 1440 1360 1200 Digital Specifications Page Two Banner 1600 1520 1440 1360 1200 Acrobat 4.0 PDFs with fonts and art embed- Go Cover Banner 1600 1520 1440 1360 1200 ded preferred. We can also accommodate InDesign, Quark XPress and Illustrator files with all fonts and art collected. Partial Runs (Selected Editions) Email ads to both Downtown Zone 40% of above rates [email protected] Park Slope Zone 40% of above rates [email protected] Bay Ridge Zone 30% of above rates North Bklyn Zone 20% of above rates Deadlines Space reservation and copy Downtown + Park Slope zones combined 70% of above rates 4 pm Monday prior to cover date Downtown + North Bklyn zones combined 50% of above rates Press-ready material Park Slope + Bay Ridge zones combined 60% of above rates 10 am Wednesday prior to cover date P 4 718-834-9350 | 718-834-1713 fax | [email protected] Rate Card C2N The Brooklyn Paper Unique & Powerful Positioning Opportunities Front Page Brooklyn Shops Banner Banner Now you can put Exclusive position at your message right on the top of page 2. the front page! This entry page features a directory of local retailers and our business spotlight column. The Stoop Go Brooklyn The Paper’s The essential guide hyper-local news to Brooklyn dining, pages are available arts, culture and by zone. Limited ad style. Includes the positions. borough’s most complete events calendar and nightlife listings. The Opinion Parent Pages Page Brooklyn’s only The Paper’s weekly weekly Parent poke in the eye. section, anchored by our popular, A great position local “Smart Mom” for advocacy and column and our image advertising. calendar of family friendly events. Rate Card C2 718-834-9350 | 718-834-1713 fax | [email protected] P 5 The Brooklyn Paper Wraps This highly effective attention-getting device, long popular in the Sunday comics, is now available in Brooklyn exclusively through The Brooklyn Paper. Pricing is for full run, based on advertiser-supplied press-ready copy; we will be happy to quote for custom design work. Rates are net, non-commission- able, and include process color. Full Wrap Front Flap You get the equivalent of THREE broadsheet pages This vertical flap extends over half the width of the — and what position! Your vertical flap (printed front front page, printed front and back. No one who and back) extends over half the width of the front sees The Brooklyn Paper will miss your message! page — plus you get two full broadsheet pages 1x - 5x 9,800 attached at the back of the newspaper. 6x - 12x 9,300 1x - 5x 19,600 13x - 25x 8,800 6x - 12x 18,500 13x - 25x 17,400 Pre-printed Inserts Rates per thousand. Minimum per insertion is 10,000 (or insert region, if less). Rates are based on total volume per year. Pre-payment of Rate Holder is required for quantity discount. Rates are net, non-commissionable. Total Number of Inserts Single Sheet Single Sheet 11” x 17” 4-12 page Tab 16-32 Page Per Year 8½ ” x 11” (Rate Holder) (folded to 8½ ” x 11” or smaller) (¼ fold) (¼ fold) 10,000 80.00 90.00 110.00 130.00 40,000 75.00 85.00 105.00 125.00 80,000 70.00 80.00 100.00 120.00 120,000 67.00 76.50 95.50 114.50 160,000 64.00 73.00 91.00 109.00 200,000 60.00 69.00 86.50 103.50 250,000 57.00 65.50 82.00 98.00 300,000 54.00 62.00 78.00 93.00 350,000 51.00 59.00 74.00 88.00 400,000 48.50 56.00 70.00 83.50 Insertion Date Spoilage Inserts are distributed with the newspaper during Please add 2% of the ordered quantity for spoilage.