Annual Report 2020 Stock Code: 603899 Short Name: M&G Stationery SHANGHAI M&G STATIONERY INC. Annual Report 2020 1 / 244 Annual Report 2020 Going Forward with our Mission Dear shareholders, partners and friends, The year 2020 was an extraordinary year. Since the beginning of the year, the sudden outbreak of the COVID-19 pandemic has brought tremendous impacts to various industries. Due to such macroeconomic climate and the delay in school return date, many stationery shops faced grave challenges to resume operation. Among such uncertainties, what M&G can do is do "things with certainty". The Company acted quickly to fight against the pandemic. On the one hand, we adopted pandemic prevention and control measures to protect our employees, provided PPE for front-line workers and donated money and materials. On the other hand, the Company took resolute steps to restart factories to resume production. In the first half of the year, the Company recorded a decrease in results. With our strenuous efforts, we achieved satisfactory performance in the second half. One of the most important things we learned in 2020 is that if you truly aspire something , you can always work out a way and if you persist enough, you can make the seemingly impossible come true. In 2020, the Company recorded revenue of RMB13 billion, an increase of 17.9%, and net profit of RMB1.2 billion, an increase of 18.4%. For the past years since going public, M&G has maintained health growth and sound asset condition. The year 2020 was of great significance to M&G. Exploring with the spirit of a startup company, M&G has been founded for three decades, and it launched a new round of a five-year strategy plan. The year 2021 is the beginning of China's 14th Five-Year Plan, and also the start of M&G's new five-year strategy. M&G will adhere to the new development thinking of growth with emphasis on quality and efficiency. Our new five-year strategy is formulated in line with the direction of the previous strategy, and reflects China’s population trend and consumption upgrade in the new era. The new strategy calls for product mix upgrade and on-line business expansion, supported by digitalization, MBS, and merger and acquisition. The Company’s mission is to "make study and work more joyful and effective", and the Company’s vision is to become a "world-class M&G". We believe that good stationery has vitality, as a good book and stationery is temperate and can make a positive difference. In China, we see great potential in the stationery and creative culture products industry. Every year, M&G launches thousands of new products based on 2 / 244 Annual Report 2020 consumer insights. To deliver a better experience for consumers, we hope to include new features in our products, incorporating functionality and a sense of beauty and humor. According to the vision to become "world-class M&G" as set out in our new five-year strategy, M&G devotes to providing better products for China and the world, aiming to become a pioneer in global stationery industry when it comes to products and technology. From stationery to creative culture products, M&G must have a more open mindset. M&G Colipu is committed to making work more joyful and effective, and becoming a leader in China’s office supplies 2B industry with about one trillion RMB market. While promoting international business and carrying out Dual Circulation, we will break various bottlenecks and strive for higher goals. Dear shareholders and partners, we will go forward with our mission in mind! M&G is inspired by grand national rejuvenation, yet we also take clue from ordinary people. We believe the best way to help us successfully is by helping related others successful, we believe that the success of individuals and companies depends on their “energy, will and spirit”. We believe in long-termism, choosing to do harder but right things, and doing daily work with excellence. "The new era belongs to those who strive. Striving leads to happiness and striving in itself is a happiness." We would like to express our heartfelt thanks to our customers and partners, for your care and support for the development of the Company. M&G is willing to work together with all of you, remain true to our original aspiration, and forge ahead to promote a sustainable, sound and high-quality development, and create better value for all shareholders. Strive towards a "world-class M&G". We look forward to working with you towards a bright future! Chairman: Chen Huwen 26 March 2021 3 / 244 Annual Report 2020 Important Notice I. The Board of Directors, Supervisory Committee, directors, supervisors and senior management of the Company warrant that the contents of this report are true, accurate and complete, without any misrepresentation, misleading statements or material omissions, and severally and jointly bear the legal responsibilities thereof. II. All directors of the Company attended the Board meeting. III. BDO China Shu Lun Pan Certified Public Accounts LLP has issued the audit report with unqualified opinions to the Company. IV. Chen Huwen, the chairman of the Company, Quan Qiang, CFO of the Company and Zhai Yu, the head of the accounting department (person in charge of accounting), warrant the truthfulness, accuracy and completeness of the financial report in this annual report. V. Profit distribution plan or plan to convert surplus reserves into share capital approved by the Board of Directors during the Reporting Period The Company proposes to distribute cash dividend of RMB5.00 (tax inclusive) per 10 shares based on the Company’s total share capital registered as at the registration date for the implementation of dividend distribution. The profit distribution plan is subject to being submitted the Company's 2020 annual general meeting of shareholders for deliberation. VI. Risks statement of the forward-looking statements "√ Applicable" "□ Not applicable" Forward-looking statements including future plans and development strategies involved in this annual report do not constitute the Company’s substantive commitments to investors. The investors are advised to pay attention to investment risks. VII. Is there any non-operating misappropriation of funds of the Company by any controlling shareholders and their related parties No VIII. Has the Company provided any external guarantees in violation of the decision-making procedures No IX. Are there more than half of the directors who cannot warrant the truthfulness, accuracy and completeness of the annual report disclosed by the Company No X. Warning on significant risks The Company has illustrated various risks and corresponding measures that the Company might face in the production and operation. Please refer to the “Potential Challenges and Risks” set out in the “Discussion and Analysis of Operation” under Chapter IV. Investors are advised to pay attention to risk of investment. XI. Others "□ Applicable" "√ Not applicable" 4 / 244 Annual Report 2020 本报告分别以中、英文编制，在对中外文文本的理解上发生歧义时，以中文文本为 准。 This English version is converted from the Chinese version. In case of any discrepancy between the Chinese version and the English version, the Chinese version shall prevail. 5 / 244 Annual Report 2020 Contents Pressing Forward with Mission in Mind ..................................................................................................... 2 Chapter I Definition ............................................................................................................................ 7 Chapter II Company Profile and Key Financial Indicators .................................................................. 8 Chapter III Business Overview ............................................................................................................ 13 Chapter IV Discussion and Analysis of Operation............................................................................... 18 Chapter V Major Events ..................................................................................................................... 39 Chapter VI Changes in Ordinary Shares and Shareholders ................................................................. 66 Chapter VII Preference Shares .............................................................................................................. 76 Chapter VIII Directors, Supervisors, Senior Management and Employees ........................................... 77 Chapter IX Corporate Governance....................................................................................................... 84 Chapter X Corporate Bonds ................................................................................................................ 88 Chapter XI Financial Report ................................................................................................................ 89 Chapter XII References ....................................................................................................................... 244 6 / 244 Annual Report 2020 Chapter I Definition I. Definition In this report, unless the content requires otherwise, the following terms shall have the following meanings: Definition of common terms The Report Annual Report 2020 Company, the Company, M&G SHANGHAI M&G STATIONERY INC. Stationery M&G Group M&G Holdings (Group) Co., Ltd. M&G Colipu Shanghai M&G Colipu Office Supplies Co., Ltd. M&G Life（晨光生活馆） M&G Life Enterprise Management Co., Ltd.（晨光生活馆企 业管理有限公司）/Large retail store of the Company M&G Technologies Shanghai M&G Information Technology Co., Ltd.（上海晨光