MOVR Mobile Overview Report April – June 2021 The first step in a great mobile experience 2 3 Q2 2021 to Q1 2021 Comparisons Top Smartphones • Globally, the Apple iPhone Top Smartphones Africa Asia Europe N. America Oceania S. America Global 11 has the largest global Apple iPhone 11 2.39% 4.23% 7.28% 6.70% 7.67% 3.90% 4.93% share at 4.93%, the second Apple iPhone 11 Pro 0.83% 1.69% 2.34% 1.92% 3.78% 0.46% 1.46% largest global share belongs Apple iPhone 11 Pro Max 1.07% 1.55% 2.05% 1.87% 4.26% 0.84% 1.49% to the Apple iPhone XR at Apple iPhone 12 0.63% 1.50% 2.15% 1.22% 2.78% 0.36% 1.37% 2.83%. Apple iPhone 12 Pro 0.53% 1.95% 1.61% 1.40% 3.98% 0.22% 1.24% Apple iPhone 12 Pro Max 0.79% 1.65% 1.55% 2.05% 5.84% 0.48% 1.32% • Dropping off the top Apple iPhone 6S 1.12% 0.84% 1.52% 1.96% 0.90% 1.18% 1.18% smartphone list this quarter Apple iPhone 7 1.93% 1.57% 2.84% 2.67% 2.32% 1.92% 2.04% is the Samsung Galaxy J5, Apple iPhone 7 Plus 1.21% 1.86% 1.31% 1.86% 2.25% 1.57% 1.38% Techno Spark 4. Apple iPhone 8 1.34% 1.42% 2.63% 2.44% 2.72% 1.30% 1.71% Apple iPhone 8 Plus 0.89% 1.68% 1.46% 2.17% 3.39% 1.80% 1.51% • Joining the list this quarter Apple iPhone SE (2020) 0.63% 0.98% 1.62% 1.58% 1.20% 0.46% 1.00% is the Apple iPhone SE Apple iPhone X 1.33% 1.74% 2.61% 1.95% 3.77% 0.88% 1.72% (2020), Apple iPhone 12, Meizu M5, Motorola Moto Apple iPhone XR 1.95% 2.31% 3.96% 3.63% 4.74% 2.45% 2.83% G4, Samsung Galaxy Grand Apple iPhone XS 0.74% 1.35% 2.06% 1.53% 3.49% 0.43% 1.32% Neo, and the Samsung Apple iPhone XS Max 0.88% 1.25% 1.43% 1.36% 4.07% 0.63% 1.12% Galaxy J5 Prime. Meizu M5 1.38% 0.00% 0.01% 0.00% 0.00% 0.00% 0.11% Motorola Moto G4 0.01% 0.04% 0.03% 2.47% 0.02% 0.28% 0.12% • None of the Samsung Samsung Galaxy A10 0.83% 0.39% 0.81% 0.43% 0.65% 1.60% 0.75% phones are from its Samsung Galaxy A10s 1.15% 0.40% 0.24% 0.77% 0.30% 1.63% 0.63% premium Galaxy S series. Samsung Galaxy Grand Neo 1.47% 0.05% 0.02% 0.02% 0.00% 0.02% 0.06% Samsung Galaxy J2 Prime 1.12% 0.50% 0.14% 0.67% 0.17% 1.36% 0.45% Samsung Galaxy J5 Prime 0.24% 0.14% 0.06% 0.21% 0.12% 1.54% 0.27% Samsung Galaxy J7 Prime 0.34% 0.69% 0.08% 0.43% 0.08% 1.61% 0.45% Xiaomi Redmi Note 8 0.46% 0.82% 0.35% 0.50% 0.13% 1.75% 0.65% Others 74.75% 69.42% 59.85% 58.19% 41.36% 71.32% 68.88% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2021Q2) 5 Top Smartphone Trends (2021 Q2 vs. 2021 Q1) • The largest adoption Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Global trend belongs to the Apple iPhone 11 0.25% 0.46% 0.48% 1.62% 1.57% 0.69% 0.04% Apple iPhone 12 Pro Apple iPhone 11 Pro -0.05% 0.42% 0.08% 0.22% 1.11% 0.00% -0.01% Max, gaining 0.54% Apple iPhone 11 Pro Max 0.26% 0.09% 0.22% -0.48% 0.79% 0.03% -0.04% globally. In Oceania, Apple iPhone 12 0.31% 0.0067 0.85% 0.04% 1.07% 0.14% 0.47% the Apple iPhone 12 Apple iPhone 12 Pro 0.19% 0.76% 0.65% 0.39% 1.38% 0.09% 0.46% Pro Max gained 3.24%, Apple iPhone 12 Pro Max 0.45% 0.46% 0.59% 1.04% 3.24% 0.35% 0.54% the largest continent Apple iPhone 6S -0.13% -0.19% -0.04% -0.21% -0.11% -0.09% -0.20% gain. Apple iPhone 7 0.01% -0.10% -0.12% -1.19% 0.10% -0.22% -0.41% Apple iPhone 7 Plus 0.12% -0.23% 0.07% -0.22% 0.08% -0.01% -0.16% • N. America saw the Apple iPhone 8 0.01% 0.26% -0.03% -0.14% 0.28% -0.06% -0.23% largest drop trend of Apple iPhone 8 Plus -0.11% 0.00% -0.07% -0.11% 0.33% 0.00% -0.20% -1.19% for the Apple Apple iPhone SE (2020) 0.07% 0.37% 0.26% 0.51% 0.16% 0.09% 0.07% iPhone 7. Apple iPhone X 0.21% 0.11% -0.08% -0.54% 0.12% -0.01% -0.23% Apple iPhone XR 0.48% 0.04% -0.02% -0.59% 0.59% 0.13% -0.29% Apple iPhone XS 0.04% -0.08% 0.03% 0.08% 0.56% 0.04% -0.04% • After Oceania’s largest Apple iPhone XS Max 0.12% -0.17% -0.01% -0.30% 0.81% 0.03% -0.09% continent gain, the Meizu M5 1.37% 0.00% 0.00% 0.00% 0.00% 0.00% 0.11% second largest gain Motorola Moto G4 0.00% -0.02% 0.00% 1.17% 0.00% 0.03% 0.01% was in N. America with Samsung Galaxy A10 -0.10% -0.06% -0.07% 0.02% -0.17% -0.13% -0.02% the Apple iPhone 11 Samsung Galaxy A10s -0.13% -0.10% -0.01% 0.05% -0.03% 0.09% 0.03% 1.62%), with Oceania Samsung Galaxy Grand Neo 1.32% 0.02% -0.01% 0.00% 0.00% -0.01% 0.03% also in third with the Samsung Galaxy J2 Prime -0.23% -0.11% -0.02% -0.02% -0.11% -0.46% -0.07% Apple iPhone 11 Samsung Galaxy J5 Prime -0.06% -0.03% 0.01% 0.00% -0.06% 0.16% 0.03% (1.57%). Samsung Galaxy J7 Prime -0.05% -0.04% -0.01% -0.01% -0.05% -0.17% -0.03% Xiaomi Redmi Note 8 0.03% -0.02% 0.01% 0.07% -0.01% 0.01% 0.01% Others -0.02% -0.04% -0.05% -0.04% -0.14% -0.02% -0.01% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2021Q2%-2021Q1%) 6 Top Tablets • The most Top Tablets Africa Asia Europe N. America Oceania S. America Global significant market Apple iPad 2017 4.17% 3.68% 4.96% 5.22% 7.96% 4.15% 4.49% share for tablets Apple iPad 2018 4.07% 4.79% 7.31% 7.34% 11.05% 6.42% 6.27% has changed this Apple iPad 2019 0.99% 3.87% 3.81% 4.04% 5.33% 3.51% 3.73% quarter with Apple iPad 2020 1.25% 1.98% 2.53% 2.64% 3.58% 2.01% 2.19% Apple’s iPad 2018 Apple iPad Air (2019) 1.07% 1.92% 1.88% 2.17% 3.20% 1.17% 1.74% leading with Apple iPad Air (2020) 1.97% 2.23% 1.16% 1.19% 2.09% 0.44% 1.17% 6.27% and the Apple iPad Air 2 4.46% 5.30% 6.79% 6.26% 11.52% 3.88% 6.19% Apple iPad Air 2 in Apple iPad Pro 0.63% 1.21% 0.82% 1.22% 4.07% 0.60% 0.63% nd 2 place with Apple iPad Pro 10.5 (2017) 2.36% 2.03% 1.78% 2.21% 3.84% 1.25% 1.52% 6.19% globally. Apple iPad Pro 12.9 (2020) 0.82% 0.65% 0.79% 0.82% 5.33% 0.28% 0.65% Apple iPad mini 4 1.24% 1.97% 1.27% 3.03% 3.31% 1.51% 1.34% • The Apple iPad Huawei MediaPad T1 7.0 2.85% 0.14% 0.07% 0.01% 0.00% 0.00% 0.16% 2018 was not the Huawei MediaPad T3 10 0.51% 0.24% 1.92% 0.68% 0.01% 0.51% 1.15% most popular Huawei Mediapad T5 0.46% 0.91% 3.11% 0.44% 0.05% 0.61% 1.86% tablet across all Huawei dtab Compact 0.00% 5.63% 0.00% 0.00% 0.00% 0.00% 2.17% continents NEC LAVIE Tab E 0.00% 7.08% 0.00% 0.00% 0.00% 0.00% 2.76% including Africa, Samsung Galaxy Tab 3 Lite 0.59% 0.46% 0.69% 0.60% 0.22% 2.19% 0.79% Asia, N. America and Oceania. Samsung Galaxy Tab 3V 3G 3.16% 0.94% 0.10% 0.09% 0.13% 0.86% 0.51% Samsung Galaxy Tab 4 7.0 3.25% 0.46% 0.23% 0.37% 0.02% 0.91% 0.43% • The highest Samsung Galaxy Tab A 10.1 2.48% 0.59% 5.71% 1.42% 1.26% 0.62% 3.28% concentration of Samsung Galaxy Tab A 10.1 (2019) 2.13% 2.21% 4.20% 1.68% 2.70% 2.15% 3.22% use for a single Samsung Galaxy Tab A 8.0 (2019) 0.28% 0.33% 0.67% 1.85% 0.75% 2.82% 0.91% tablet model is on Samsung Galaxy Tab A 8.0 2017 0.08% 0.50% 0.09% 15.35% 1.13% 0.44% 0.91% the Samsung Samsung Galaxy Tab A 8.0 LTE (2019) 2.85% 3.27% 0.55% 0.64% 0.80% 2.61% 1.72% Galaxy Tab A 8.0 Samsung Galaxy Tab E 9.6 5.61% 0.64% 1.41% 1.59% 0.09% 2.36% 1.40% 2017 in N.