Print Survey https://isis.cpb.org/Survey/Printing.aspx?sabssas=2&secnum=23 Grantee Information ID 1643 Grantee Name WTJU-FM City Charlottesville State VA Licensee Type University 6.1 Telling Public Radio's Story Jump to question: The purpose of this section is to give you an opportunity to tell us about special, innovative efforts in which the grant recipient is involved. Responses may be shared with the Congress or the public. 6.1 Telling Public Radio's Story Jump to question: 6.1 1. Please Describe any efforts (e.g., programming, production, outreach activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2012, and any plans you have made to meet the needs of these audiences during Fiscal Year 2013. If you regularly broadcast in a language other than English, please note the languages broadcast. During FY2012, WTJU engaged in several special on- and off-air projects to reach out to diverse audiences. A few of these included: REFUGEE OUTREACH & ORIGIN STORIES SPECIAL PROGRAMMING: WTJU was the media sponsor for the 2012 Festival of Cultures, held in May 2012. We collaborated with the organizers to collect oral histories from recent immigrants describing how they came to the United States. Throughout May and June, WTJU aired dozens of short oral histories about how we all got here. From recent refugees to Americans whose families have been here for generations, WTJU aired personal stories of Charlottesville-area residents from many backgrounds, talking about where they came from and how they got here. OUTREACH & SPECIAL PROGRAMMING FOR MARTIN LUTHER KING, JR DAY: WTJU partnered with the University of Virginia's Office of Diversity and Equity to publicize a series of community and University events held between Dr. King Day and January 31. Working with UVA Media Relations, we produced a half-hour documentary featuring voices and interviews from the University of Virginia’s celebration of the legacy of Dr. Martin Luther King, Jr. SPECIAL PROGRAMMING FOR BLACK HISTORY MONTH: WTJU aired its fourth annual celebration of Black History Month in February 2012. The station aired two dozen special broadcasts showcasing the musical contributions of those of African heritage. SPECIAL PROGRAMMING FOR KATRINA: For the sixth year, WTJU hosted a week-long series of programs in August to mark the anniversary of Hurricane Katrina, to honor the music of New Orleans, to keep the legacy of Katrina in the public awareness, and to encourage continued support for rebuilding New Orleans. More than two dozen WTJU music shows aired New Orleans themed specials. WTJU also aired several regular programs with the goal of engaging diverse audiences. With our location at a major University this is and should be a prominent element of our programming. The following are few applicable shows: DANZA LATINA celebrated its 14th anniversary during this period. Danza Latina broadcasts primarily in Spanish every Friday night to a large audience in Central Virginia (with a substantial Spanish-speaking population). The show features music with an emphasis on merengue, salsa, reggaeton, and other popular Latin music, as well as interviews with Latino musicians and community leaders. RADIO TROPICALE is hosted by long-time 1 of 3 12/30/2013 1:47 PM Print Survey https://isis.cpb.org/Survey/Printing.aspx?sabssas=2&secnum=23 announcer Bruce Penner along with Steve Kindig and Ruhi Andre. The program frequently features special guests and live performances with a focus on expanding listener knowledge of music and folkways of other cultures. The program invites community members and University of Virginia students & faculty to co-host programs focused on particular international themes (e.g. Diwali, Chinese New Year, Ramadan, Festival of Our Lady of Guadalupe, etc.). WORLD TURNING airs on Saturday evenings, hosted by Ron Povich, Bruce Koplin, and Steven Villereal. The show’s emphasis is on broad coverage of rarely-heard music from around the world. TELL US A TALE is a Sunday afternoon program geared toward kids of all ages. Host Peter Jones produces elaborate story performances, based primarily on traditional folk tales, and intersperses these with a variety of kid-friendly musical guests. Tell Us a Tale is syndicated to several stations around the U.S. and world. THE ECLECTIC WOMAN SHOW has aired on WTJU for 27 years and features strong women-oriented programming, gay and lesbian content, and special guests. Studio guests and live performances are a regular feature. REGGAE VIBRATIONS has aired on WTJU for three decades. The show had two hosts during this period: Scott Shissler and Mark Gaya, a Jamaican immigrant and naturalized U.S. citizen. 6.1 Telling Public Radio's Story Jump to question: 2. Please briefly assess the impact that your CPB funding has on your ability to serve your community. What can you do with your grant that you wouldn't be able to do if you didn't receive it? CPB funding is critical for a smaller station like WTJU to be able to cover the following costs and deeply serve our community through quality programming and broadcast service: NATIONAL & STATE PROGRAMMING. CPB funding connects WTJU to the world of syndicated public radio content. The CSG grant enables WTJU to access the PRSS Content Depot and air excellent national and international news and public affairs shows. During FY12, WTJU aired Democracy Now, Free Speech Radio News, the Michael Eric Dyson Show (until it was discontinued), Backstory, With Good Reason, and a variety of other well-produced programs. WTJU also funds its membership in the Virginia Public Radio (VPR) network with CPB funds. VPR is a news-sharing project organized and hosted by WVTF Public Radio. FACILITIES. During FY12, WTJU used its CPB funds to renovate our production studio and turn it into a dual purpose studio: production and live news/talk programs. CPB funds also were used to pay for WTJU's transmitter tower and building rental, communications lines, including T-1 to the transmitter and fiber optic to our satellite (two different locations), and myriad other facilities costs. TECHNICAL EQUIPMENT. WTJU used its CPB funding to pay for new microphones for our live performance studio, new remote broadcasting equipment for our many live remotes from community events and area concerts, and a new robust digital storage server. The latter is being populated with several terabytes of digital music for use during our music programs. LISTENERSHIP DATA. WTJU’s CSG also funds listenership data acquisition. Arbitron data is no longer available for the Charlottesville market, but we were able to obtain useful listenership research from the UVA Center for Survey Research. 6.1 Telling Public Radio's Story Jump to question: 6.1 3. Please describe any special activities you have undertaken in the areas of community service and outreach during the Year. LIVE REMOTE BROACASTS: During this year, WTJU aired dozens of live remote broadcasts from a variety of community events: a jazz education fundraiser concert, Charlottesville's local farmer's market, a new music & innovation festival, and more. In June 2012, following the much-publicized ouster of UVA President Teresa Sullivan, WTJU broadcast live from the UVA Lawn where more than 2,000 people gathered to protest the Board's decision. President Sullivan was reinstated two weeks later, and we also did a live remote from the Board meeting and its aftermath. PROMOTIONS FOR LOCAL MUSIC AND CHARITABLE EVENTS: WTJU produced online and on-air music event calendars for several genres of local music. WTJU created scores of on-air and online public service announcements last year, with a focus on charitable events. WTJU posts all its PSAs online at http://wtju.net/psa for easy perusal by event type. WTJU served as a media sponsor for many University and community events, including the Charlottesville Chamber Music Festival, the Festie (folk music festival), the TomTom Founders Festival, the Heritage Harvest Festival at Monticello, UVA's Dr. Martin Luther King Jr. Community Celebration, and more. CULTURAL LIFE OF THE UNIVERSITY: During this period, WTJU increased its efforts to enrich the student experience at the University of Virginia. These efforts included a Welcome Week concert at the UVA Chapel, as well as numerous on-campus jazz concerts and master classes (in partnership with the Charlottesville Jazz Society). NEW AND DEEPER COMMUNITY RELATIONSHIPS: During this year, we established or deepened a number of community relationships: -- We began a partnership with Charlottesville Tomorrow and C'Ville Weekly to produce a weekly local community affairs radio program. The show, which launched in March 2012 is called "Soundboard." -- We partnered with the Festival of Cultures to collect oral histories from recent immigrants describing how they came to the United States. -- We partnered with the Charlottesville City Market to air live remote broadcasts from the Saturday morning market once a month. -- We forged a relationship with the organizers of many area festivals, including the inaugural TomTom Founders Festival, a month-long celebration of music and innovation. -- We worked with the UVA Music Department to increase on-air promotion of and on-air interviews with touring artists performing at UVA. -- We renewed our 2 of 3 12/30/2013 1:47 PM Print Survey https://isis.cpb.org/Survey/Printing.aspx?sabssas=2&secnum=23 membership with the Piedmont Arts Council and became more active with that consortium of local arts groups. 6.1 Telling Public Radio's Story Jump to question: 4. Please describe any special efforts you have made to increase your involvement with the educational community during the year.