Winter 2008 WE magazine for women Meet Giselle Rufer, A Woman to How to “Watch” Love the Skin Walking Away You’re In from BIG Bucks How to Live Success Does Not the Good Life Come in a Box on ZERO Cash Business Lifestyle Travel Going Global Technology Networking Wealth Have you heard about the NEW Blogging for Business Audio Program? SSuuWintermmmmeerr SSppeecciiaall ~ CLICK HERE and receive $20 off! Learn the essentials of do-it-yourself publicity in the time it takes to enjoy a really good cup of tea. And, enjoy the convenience of receiving this bundle of comfort, joy, DIY publicity tools, and inspiration at your door in a hot pink tote box. Just $57. Order your Publici-Tea™-TO-GO! Gift Bundle TODAY! Ten percent of net profits from the year-round sale of Publici-Tea-TO-GO! gift bundles will be donated to NW Hope and Healing, a non profit that delivers healing baskets full of “comfort and joy” items to encourage women newly diagnosed with breast cancer. Communication,Communication, Collaboration,Collaboration, CelebrationCelebration That’s the theme for the Winter Issue of WE Celebration: We women love to celebrate. We Magazine for Women. celebrate just about anything. Holidays, weddings, divorce, birthdays, births, anniversaries, starting a And these are three things women are REALLY business, selling a business, going to work, GOOD at! Mondays, Fridays, the weekends, our family and friends, citizenship, our countries, elections, each Communication: We women love to share other, the perfect dress (or shoes) garage sales, what we know with others. We want to make the getting organized, when our plants live, our first world a better place, make it easier for one another sale, our first client, loosing weight, a good hair day, to do things. Think about it. Women have been and more. We celebrate with chocolate, tea parties, sharing since the beginning of time. First sharing martinis, new shoes, jewelry, a massage, a trip … husbands (when everyone had multiple wives), you name it! If it means something to us, we sharing the raising of families, sharing recipes and celebrate it. so much more. And we love to TALK! In fact, studies have shown that on average women speak This issue is filled with talented women who about three times more than men. In the book know how to communicate, collaborate and The Female Mind, the author Dr Luan celebrate. Brizendine says women devote more brain cells to talking than men. It goes on to say women also As the year ends and a new one begins, we honor speak more quickly, devote more brainpower to and thank our editorial team, our new chit-chat - and actually get a buzz out of hearing contributing authors, our Women on a Mission, their own voices. That explains why I read my our advertisers and most importantly our readers! editorial aloud before actually publishing it. Thank you for being one of us. Collaboration: We women love to collaborate Wishing each of you a wonderful, peaceful with others. We love the idea of us joining forces and prosperous New Year! and making the sum of our talents work together to make new and wonderful things we could not make alone. Especially online. Think about some of the communities you are a part of. I am part of Heidi the Women’s eCommerce Association and our Heidi Richards Mooney Publisher & Editor-in-Chief members are always finding ways to work together - to host events, co-author books, work on projects and more. We enthusiastically give referrals to PS. If you didn’t receive the 7 GIFTS we sent benefit our own circles, we like to barter things we out on December 23rd, drop me a line and I will have for things we want and need, we mentor one send you the links! another, share resources and we will even partner with men if it helps us each achieve our goals. When we women collaborate, the sky’s the limit! Meet the Editors WE Magazine for women Visit the the NEW WE Magazine Blog for more great articles, tips, ideas and resources - www.WeMagazineforWomen.com Heidi Richards Gina Aronoff, Jessica Sellers Mooney, Assistant Editor Cover Editor Publisher & Editor-in-Chief Laurel Delaney, Linda Pereira, Betty Dobson, Bea Kunz, Travel Editor Going Global Editor Marcella Glenn, Networking Small Business Earthwise Editor Editor Editor Gina Rafkind, Health & Dr. Sally Witt Rochael Teynor, Food & Wellness Editor Suzannah EViews Editor Entertainment Editor Richards, Tech Talk Editor Editors-at-Large Contributors Dale Allen Dr. Anita Davis Gillian Hood- Dr. Michelle L. Casto, Ph.D. Defoe Gabrielson Stephanie Chandler Jatin Dhillon Marcella Glenn Jeanne Horak-Druiff Leanne Jacobs Simone Kelly-Brown Loral Langemeier Susan Liddy Teresa Morrow Lisa R. Tucci Carole Martin Stan Popovich Judith A. Starkey WE magazine for women – Winter Issue 2008 Advertising/Sponsorship Shann Vander Leek Published by WUN Publications, Inc. Gina Aronoff Davie, FL 33328 [email protected] *The opinions expressed by contributors are not necessarily those of The WECAI Network™ or its subsidiaries What’s Inside 38 Cover Story: Fall 2008 AA GiselleWomanWoman toRuferto WatchWatch Worth Reading Wealth 9 Wealth Secrets of Millionaires Business 23 13 Who Do You Know? 15 Don’t BITE Off More Than You Can Chew 10 Ways to Reject the Recession and Build a 16 Thriving Business 17 What To Do When Sales Flop Health 19 Fat Loss Tips From Around the World 20 Get Fit 22 Love the Skin You’re In Lifestyle 25 Walking away from the BIG BUCKS 27 Success Does Not Come in A Box! 28 Organize Your stuff NOW ! Dawn on Sydney BeachEstoril Beach WE magazine for women 6 Technology 47 WE Recommend Tech Tips Tech Talk 46 Travel 34 WARNING: Swissness is Contagious 42 Travel Tips 43 Winter, Watches, and WINE 50 Doing Business Abroad Women 2 Watch 53 Women on a Mission 55 In Our Right Minds 31 Communication 58 How to Sell Yourself Like a Product 59 How to Provide Great Global Customer Service 63 The Ten Biggest Reasons Women Can Make In His Words More Money on the Web than Men 11 65 Strategic Alliance Outline Classifieds WE Magazine Advertising Rates Free eBook! WE magazine for women 7 Wealth The Number One Reason Most People Remain Poor WealthWealth SecretsSecrets ofof MillionairesMillionaires By Loral Langemeier Do you fantasize about winning the lottery or striking it rich on the Internet or in the stock market? You’ve probably heard the many stories of lottery winners who are dead broke within a couple of years. What makes you think you’d be any different? Would you even know what to do with ten million dollars? Loral Langemeier, author of the popular book, The Millionaire Maker, suspects you’d do what most people do when they unexpectedly get a chunk of cash – spend most of it, and “invest” the rest in the stock market. Few people, she points out, know anything about making, or more importantly keeping money. Most, however, dream about becoming wealthy. Loral makes millionaires. Literally. She does this by working with people on two levels: how they think about money; and, what they do with the money they earn. She’s found that the number one obstacle to wealth creation isn’t knowing what to do (this part is relatively easy, she says), but it’s getting your head straight about money. It’s your mind that matters. What you think creates your your behavior will change. “I believe campaign that brought in zero reality. And what you think about it’s the other way around,” writes customers. As a result, you may money creates your financial Loral. “I believe the behavior should have developed the belief, “Marketing reality. change first, and then the changed doesn’t work for me.” thinking will naturally follow. It took Your beliefs operate on two levels: you years to be conditioned the way But this time around you enlist the the conscious, intellectual level and you are, and that conditioning did not help of a professional, formulate and the subconscious, preconditioned come from lectures and thought execute an effective marketing plan, level. With most people, these exercises; it came from behavior and and the results are spectacular. That levels are opposed to one another in practices.” would probably be all it took to make certain ways. And that’s where the you throw out your old belief and trouble begins. To make millionaires, Loral uses replace it with “Marketing yields a proprietary process she’s incredible results.” “I’m going to be rich!” declares your developed that incorporates what conscious mind. she calls the Wealth Cycle™. This “I believe it takes action is the same process millionaires use to reconstruct and then “You?” says your subconscious to build their wealth exponentially. It reinforce thought, and that mind. “Give me a break. You’ll never involves leadership and a structured those who do it the opposite be to be one of those rich people.” balance between making money and investing your assets. way, waiting for the belief to That’s a typical example of a change in order to create the conscious vs. subconscious mind at “With the Wealth Cycle process, you action, have a long wait,” war. Consciously, you probably want act the way you hope to be and let says Loral. to be rich. But if deep down you your brain catch up later.” don’t really believe you can be, it’s What you think is what you get just not going to happen. Your first Let’s face it – it’s extremely difficult goal if you want to become wealthy to change your beliefs simply by Our beliefs about money is to identify and change those willing or thinking them into being.