PRESS RELEASE Godrej Consumer Products Limited to Acquire Megasari Group in Indonesia • PT. Megasari Makmur Group along with its distributor PT. Intrasari Raya is a leading household care company in Indonesia • This acquisition leapfrogs Godrej Group into being a leading player in Household Insecticides in Asia with strong market share positions in India Sri Lanka, Nepal, Bangladesh & Indonesia • Acquisition to be a strong platform for Godrej home care and personal care products in Indonesia • With a population of 240 million and expected GDP growth rates of over 5.5% in 2010, Indonesia represents an attractive market April 06, 2010. Mumbai, India: Godrej Consumer Products Ltd (GCPL) today announced that it has entered into an agreement to acquire PT. Megasari Makmur Group and its distribution company in Indonesia. Megasari Group manufactures and distributes a wide range of household products including household insecticides, wet tissues and air fresheners. Megasari Group’s products are market leaders in Indonesia in most of the categories that the company participates in. Commenting on the acquisition, Adi Godrej, Chairman, GCPL, said: “Megasari Group provides us a strong platform to establish a significant foothold in Indonesia, which is among the largest consumer markets in Asia. Given Megasari Group’s leading position in household product categories in Indonesia and the Godrej Group’s strong presence in this category in India, we believe this acquisition will provide significant synergies and create value for shareholders. As an emerging market multinational, this acquisition is an important step in our global 3 by 3 strategy – presence in 3 continents – Asia, Africa and Latin America through 3 core categories - home care, personal wash and hair care. Over the last few years, we have been following a very disciplined and focused approach to identifying acquisitions that represent a strong fit with our business, both strategically and operationally. We have also developed strong processes to manage and integrate these acquisitions. We look forward to working with the Megasari team to take the company to the next level along with creating a platform for other Godrej products in Indonesia.” A. Mahendran, Director, FMCG Portfolio Cell for the Godrej Group added: “We welcome Megasari Group to the Godrej Group. Megasari Group fits in very well with our entrepreneurial culture and aspiration to become a global powerhouse in household insecticides. We will achieve this by leveraging our significant expertise in this space in related consumer markets that provide attractive growth prospects. As one of the largest household insecticide and air care companies in Indonesia, the company has a strong track record in innovative high quality value-for-money products to the Indonesian consumer. We look forward to working with the seasoned Megasari team to further accelerate growth and leverage synergies between Megasari Group and the Godrej Group” Godrej Consumer Products Ltd. Pirojshanagar, www.godrejcp.com Eastern Express Highway, Vikhroli, Mumbai, 400 079, India. Investment thesis • Enables Godrej to leverage its strengths in the Insecticides and Aircare market. Megasari Group is the one of the largest Household Insecticides & Aircare company with leadership position in various categories. • Provides further momentum to Godrej Group aspirations to become a leading global household insecticides player in the developing and emerging world. • Provides foothold in the third largest consumer market in Asia (after China & India) • Indonesia shares a similar demographic and economic profile as that of India, hence makes an obvious geographic extension. • With a market size of around US$345 million, it’s the fourth largest Household Insecticides amongst the emerging markets, after China, India and Brazil. The per capita spend on Household Insecticides in Indonesia is almost thrice that of India, with larger share of growth from formats like Electricals and Aerosols and modern trade being the dominant channel. • Business provides platform for launching other Godrej home care and personal care products in Indonesia. Integration Plan Megasari Group’s current management team will continue to be involved with the companies. Godrej Group will put in place a cross functional team consisting of current Megasari employees and Godrej’s team from India. The cross-functional team will be led by Naveen Gupta who has 14 years of FMCG experience and has spent 8 years in Godrej Sara Lee’s International Operations. Naveen has spearheaded the diligence and negotiations for this transaction. He is a MBA graduate from IIFT with Bachelors in Engineering from Delhi College of Engineering. Naveen will move to Indonesia to manage the integration & enhance business value. HSBC acted as the Advisor to the Transaction. About Megasari Group • PT. Megasari Makmur was established in 1996 and has factories located in West Java, Indonesia • The group is a manufacturer of various household products including household insecticides, air fresheners, wet tissues, baby care, car and motorcycle products, food wrappings, drain openers, bleach, metal polishers and fly & rat glue. • The company is driven by an extensive distribution network and ubiquitous brands with strong consumer equity – Hit, Stella, Mitu, Simba are household names in Indonesia. About Godrej Consumer Products Limited Godrej Consumer Products Ltd (GCPL) is a major player in the Indian FMCG market with leadership in the hair color and fabric care categories. It is also one of the largest marketers of toilet soaps in the country with leading brands, such as Cinthol, Godrej Fairglow and Godrej No.1. The recent acquisition of Rapidol and Kinky in South Africa has given GCPL leading positions in the fast growing South African ethnic hair care market. GCPL has a 49% stake in Godrej Sara Lee, which is the market leader in India in the Household Insecticides market with its brands GoodKnight, HIT and JET. As part of increasing its global footprint, GCPL recently acquired Tura, a leading beauty brand in West Africa. Godrej Consumer Products Ltd. Pirojshanagar, www.godrejcp.com Eastern Express Highway, Vikhroli, Mumbai 400 079, India. Press enquires: Usha Iyer DGM, Corporate Communications Godrej Industries Phone no – 09820093609 Email – [email protected] Sachin Bhandary Image Manager Perfect Relations Phone no – 09819954815 Email – [email protected] Godrej Consumer Products Ltd. Pirojshanagar, www.godrejcp.com Eastern Express Highway, Vikhroli, Mumbai 400 079, India. .