GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN GUJARAT MARCH 2003 Dalal Mott MacDonald (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat Joint Director General (MR), Department of Tourism New Delhi 110011 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Gujarat March 2003 Dalal Mott MacDonald A-20, Sector-2, Noida – 201 301, Uttar Pradesh India 1441//A/10 March 2003 C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Gujarat This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without an independent check being carried out as to its suitability and prior written authority of Dalal Mott MacDonald being obtained. Dalal Mott MacDonald accepts no responsibility or liability for the consequence of this document being used for a purpose other than the purposes for which it was commissioned. Any person using or relying on the document for such other purpose agrees, and will by such use or reliance be taken to confirm his agreement to indemnify Dalal Mott MacDonald for all loss or damage resulting therefrom. Dalal Mott MacDonald accepts no responsibility or liability for this document to any party other than the person by whom it was commissioned. 1441//A/10 March 2003 C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat List of Contents Page Executive Summary S-1 1 INTRODUCTION 1-1 1.1 Tourism Scenario in India – An Overview 1-1 1.1.1 Contribution to the economy 1-1 (i) Employment generation 1-2 (ii) Capital investment in India on Travel and Tourism 1-2 (iii) Government Expenditure in India on Travel and Tourism 1-2 (iv) Share of India in world tourism traffic 1-2 (v) International Tourism receipts in India 1-2 (vi) Trends in International tourist arrivals 1-3 (vii) Trends in Foreign exchange earnings 1-4 (viii) Trends in domestic tourism 1-5 (ix) National tourism policy 1-6 (x) Plan outlays for tourism 1-8 (xi) Major tourist circuits and destinations 1-9 (xii) Bali declaration 1-11 (xiii) SWOT Analysis of India as a Tourist Destination 1-12 1.2 Study Objective 1-12 1.3 Scope of the Study 1-12 1.4 Approach and Methodology 1-14 1.5 Report Format 1-15 1.6 Limitations of the Study 1-17 2 Current Status of Tourism in Gujarat 2-1 2.1 Introduction 2-1 2.2 State Profile 2-1 2.2.1 Position of State in India 2-1 2.3 Year of Establishment 2-1 2.3.1 Geographical Coverage 2-1 2.3.2 Climate 2-2 2.3.3 Demographic Profile 2-2 2.3.4 State Domestic Product 2-2 (i) Gross State Domestic Product: 2-2 (ii) Net State Domestic Product 2-2 i 1441//A/10 March 2003/i of xii C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat (iii) Per Capita Income 2-3 2.3.5 Administrative Set Up 2-3 2.4 Transportation 2-4 2.4.1 Airports 2-4 2.4.2 Ports 2-5 2.4.3 Rail Network 2-6 2.4.4 Road Network 2-6 2.5 Power 2-7 2.6 Medical Facilities 2-7 2.7 Educational Facilities 2-7 2.8 Communication Facilities 2-8 2.9 Significance of Tourism to the State 2-8 2.9.1 Share of State GDP 2-8 2.9.2 Employment Generation 2-8 2.9.3 Multiplier effect 2-8 2.9.4 Diversification: 2-9 2.9.5 Improved Facilities for Residents 2-9 2.9.6 Opportunities for Business 2-9 2.9.7 Preservation of the Environment, Culture and Heritage 2-9 2.9.8 A Catalyst for Residential Development 2-9 2.9.9 Improved Transport Services 2-10 2.9.10 Educational Opportunities 2-10 2.9.11 A Broader Social Outlook 2-10 2.10 State Tourism Policy 2-10 2.10.1 Objectives of the tourism policy 2-11 2.10.2 Role of State Government in Tourism Development 2-11 2.11 Coastal regulation zone (CRZ) 2-11 2.12 State Government Outlays for Tourism 2-12 2.12.1 Gujarat state outlay in Ninth Plan 2-12 2.12.2 Gujarat state outlay in Tenth Plan (2002/3 – 2006/7) 2-12 2.12.3 Tourism 2-13 2.12.4 Information and Publicity 2-14 2.12.5 Tourist Information Centers 2-14 2.12.6 Computerization 2-14 2.12.7 Tourism Training Institute 2-14 2.12.8 Purchase of Tourist vehicles 2-14 2.12.9 Investment Promotion 2-14 2.12.10 Marketing Research and Monitoring 2-15 2.12.11 Development of places and properties of tourist interest 2-15 (i) Minor and maintenance work 2-15 (ii) Buildings 2-15 (iii) Saputara development 2-15 (iv) Wayside Amenities 2-15 ii 1441//A/10 March 2003/ii of xii C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat (v) Integrated infrastructure development 2-15 (vi) Modernisation and up gradation 2-15 (vii) Development of Kachchh “a special Area” 2-16 (viii) Exhibitions 2-16 (ix) Fair and Festivals 2-16 (x) Refurbishment and illumination of Monuments and interpretation center 2-16 (xi) Heritage revolving fund 2-16 (xii) Adventure Tourism 2-16 (xiii) The Royal Orient Train 2-16 (xiv) Coastal Cruise development 2-17 (xv) Tented accommodation 2-17 (xvi) Log huts, Eco tourism and wildlife 2-17 (xvii) Beach Tourism 2-17 (xviii) Canal Tourism 2-17 (xix) Rural Tourism 2-17 (xx) Sound and light show 2-18 (xxi) Share capital of Tourism Corporation of Gujarat Limited 2-18 (xxii) Tourism Venture Capital Fund 2-18 (xxiii) Tourism Infrastructure Development and Finance cell 2-18 (xxiv) The Gujarat Pavitra Yatradham Vikas Board 2-18 2.12.12 Eco-development project 2-19 2.12.13 Eco Tourism 2-19 2.12.14 Development of special sites 2-19 2.12.15 Creation of a Natural History Museum 2-19 2.12.16 Passenger cum Ro-Ro Ferry service Project plan. 2-19 2.12.17 Civil Aviation 2-20 2.12.18 Water supply to religious place 2-20 2.12.19 Art and culture 2-20 2.12.20 Central Government Sponsored Schemes 2-20 2.13 Trend in Tourist arrivals 2-20 2.13.1 Tourist Arrivals and Growth 2-20 2.13.2 Tourists Segments 2-21 (i) Tourists Segment by Origin 2-21 (ii) Tourists Segment by Interest 2-21 2.14 Travel Circuits and destinations 2-22 2.14.1 Circuits by Region 2-22 (i) The Kachchh Circuit 2-22 (ii) The Saurashtra Circuit 2-23 (iii) The North Gujarat Circuit 2-23 (iv) The South Gujarat Circuit 2-24 2.14.2 The Central & South Eastern Gujarat Circuit 2-24 2.14.3 Circuits by Focus 2-25 (i) Ancient Civilisations & Historic Architecture 2-25 (ii) Tribal, Pastoral, & Rural Culture Circuit 2-25 (iii) Traditional Textiles & Handicrafts 2-25 (iv) Institutes of Gujarat 2-25 iii 1441//A/10 March 2003/iii of xii C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat (v) Gandhi’s Gujarat 2-25 (vi) Museums & Collections 2-25 (vii) Wildlife Sanctuaries & National Parks 2-25 (viii) Heritage Hotels & Palaces of Gujarat 2-25 (ix) Beaches & Coastal Attractions of Gujarat 2-26 (x) The Royal Orient Train 2-26 2.14.4 Circuits by Region 2-26 (i) The Kachchh Circuit 2-26 (ii) The Saurashtra Circuit 2-26 (iii) The North Gujarat Circuit 2-26 (iv) The South Gujarat Circuit 2-26 (v) The Central & South Eastern Gujarat Circuit 2-26 2.14.5 The Pilgrim Circuit 2-26 (i) Hindu Temples 2-26 (ii) Parsee Pilgrimage 2-26 (iii) Swaminarayan Trail 2-26 (iv) Jain Footsteps 2-27 2.14.6 Lesser Known Circuits 2-27 (i) Ayurveda in Gujarat 2-27 (ii) Buddhist Trail 2-27 (iii) Vintage & Classic Car Circuit 2-27 (iv) Music, Dance & Drama 2-27 (v) Steam Engines & Locomotives 2-27 (vi) Dhows & Ships 2-27 (vii) Cuisine 2-27 (viii) Adventure Tours 2-27 (ix) Geological Wonders 2-28 2.14.7 Recommended Circuit 2-28 (i) Circuit I – (Ahmedabad – lothal – Palitana/Bhavnagar – Ahmedpur Mandvi – Somnath – Gir- Chorwad/Junagadh – Porbander – Dwarka – Jamnagar – Rajkot – Ahmedabad.) 2-28 (ii) Circuit II (Ahmedabad – Adalaj – Modhera – Vadnagar – Patan – Dholavira – Bhuj – Mandvi-Ahmedabad) 2-28 2.15 Current status of Integrated Tourist Infrastructure/Facilities 2-29 2.15.1 Saurashtra Region 2-30 2.15.2 Kachchh Region 2-30 2.15.3 South Gujarat Region 2-31 2.15.4 Central Gujarat Region 2-31 2.15.5 North Gujarat Region 2-32 2.16 Enviromental Status of Gujarat State 2-32 2.16.1 Basic Environmental Parameters 2-33 (i) Average temperature 2-33 (ii) Rainfall 2-33 (iii) Ambient environmental quality 2-33 (iv) Water, noise, solid waste 2-33 2.16.2 Current land use 2-34 iv 1441//A/10 March 2003/iv of xii C:\websiteadd\pplan\gujarat\VOLUME 1\Report.doc/ Study Report on Preparation of 20 Years Dalal Mott MacDonald Perspective Plan for Development of Sustainable Joint Director General (MR), in Gujarat 2.16.3 Notified industrial areas 2-34 2.16.4 Flora and Fauna 2-35 (i) Flora 2-35 (ii) Fauna 2-35 (iii) Attraction to migratory birds 2-35 2.16.5 Availability of water bodies 2-36 2.16.6 Tourist place already environmentally damaged 2-36 2.17 Current Status of Institutional framework for Tourism 2-37 2.17.1 Financing of Tourism projects