MOORSBUS 2016 SURVEY RESULTS Average number of journeys 2.63 Purpose of journey: Quality assessment (survey form score 1 to 5; • 64% Walk (average walk 3.4 hours) multiplied to give percentage score): • 61% Ride in the countryside • The amount of information 87.9% • 22% Visit a specific attraction • The clarity of information 90% • 19% Meal • The accuracy of information 93.7% • 15% Shopping • Routes taken 87.5% • 3% Special event • Frequency of buses 81.3% • 1% Work / volunteering • Value for money 97.9% • 1% Visit friends • Reliability 97.6% Places visited: • Comfort 94.5% • • 29% Helmsley Drivers 99% • 24% Rievaulx How much did you spend today? (average per • 15% Pickering passenger) • 13% Danby • Food and drink £8.85 • 12% Sutton Bank • Recreation £0.81 • 11% Kirkbymoorside • Shopping £4.79 • 8% Castleton • Transport £2.53 • 8% Hutton le Hole • Other spending £0.58 • 7% Guisborough • Total £17.57 • 6% Byland Age of passenger • 6% Thirsk • Under 24 2% • 4% Coxwold • 24 – 40 2% • 3% Great Ayton • 41 – 59 14% • 3% Stokesley • 60 – 70 52% 95% visited from home • Over 71 39% 14% were on holiday , staying an average of 6.39 Car ownership and accessibility nights 54% of passengers were from a car-owning household • 38% of holidaymakers were staying in a And 33% of these passengers could have used it on cottage or chalet the day of travel • 33% were staying in bed and breakfast 64% of passengers said they couldn’t get to the moors accommodation without Moorsbus • 15% were staying in hotels and guest houses Average size of party : 2.17 • 10% were staying with friends and relatives Future plans: • 10% were camping 36% of passengers wanted the service to start earlier How did you find out about Moorsbus? in the day; 1% wanted it too start later • 58% Used it before 54% wanted more routes • 28% Timetable 46% wanted a longer season • 12% Friends / family • 10% Internet • 9% Poster Note: results reflect survey forms returned • 8% Info centre 28 September 2016 • 8% Bus advertising Received information on Moorsbus in the last year? 70% yes .